In commercial art & design, there are many more rules or guidelines to be followed than in traditional artwork.
FINE ARTSFINE ARTS are created soley at the discretion of the artist and usually have no limitations imposed on its creation.
COMMERCIAL ARTSCOMMERCIAL ARTS must always keep the general public in mind when creating their artwork. You are creating
something for a huge portion of the general populace to view and consume. Therefore it should be easy to understand,
concise, attractive and to the point.
ABSTRACTABSTRACTCONCRETECONCRETE
Minimal form with little or no attempt at resembling
what it’s supposed to represent.
Something that summarizes or
concentrates only the essentials of a larger thing
A real thing or class of things
It is concrete in nature… it’s solid and there’s no
mistaking it.
A humanwalking a
canine on a leash
Dog-Walk
CONCRETE
ABSTRACT
ILLUSTRATION IMAGE RELATED
CONCEPT RELATED ARBITRARY VERB
Visual Representation of Directions““How-To” Go To The BathroomHow-To” Go To The Bathroom
Visual Representation of Processes
Steps In Making A Totem PoleSteps In Making A Totem Pole
Here the viewer learns a procedure without necessarily having to perform the procedure
IT'S AMAZIG HOW MNY OF THSE WRDS WE CN STL UNDRSTND EVN THGH MNY OF THE LTTRS NDED TO CMPLTE THSE WRDS ARE MISSING. HOW DO HUMNS
PIC UP ON MSSGS LIK THS WTHUT LSNG THR MENING?