In commercial art & design, there are many more rules or guidelines to be followed than in traditional artwork.

FINE ARTSFINE ARTS are created soley at the discretion of the artist and usually have no limitations imposed on its creation.

COMMERCIAL ARTSCOMMERCIAL ARTS must always keep the general public in mind when creating their artwork. You are creating

something for a huge portion of the general populace to view and consume. Therefore it should be easy to understand,

concise, attractive and to the point.

ABSTRACTABSTRACTCONCRETECONCRETE

Minimal form with little or no attempt at resembling

what it’s supposed to represent.

Something that summarizes or

concentrates only the essentials of a larger thing

A real thing or class of things

It is concrete in nature… it’s solid and there’s no

mistaking it.

A humanwalking a

canine on a leash

Dog-Walk

CONCRETE

ABSTRACT

ILLUSTRATION IMAGE RELATED

CONCEPT RELATED ARBITRARY VERB

Visual Representation of Directions““How-To” Go To The BathroomHow-To” Go To The Bathroom

Visual Representation of Processes

Steps In Making A Totem PoleSteps In Making A Totem Pole

Here the viewer learns a procedure without necessarily having to perform the procedure

IT'S AMAZIG HOW MNY OF THSE WRDS WE CN STL UNDRSTND EVN THGH MNY OF THE LTTRS NDED TO CMPLTE THSE WRDS ARE MISSING. HOW DO HUMNS

PIC UP ON MSSGS LIK THS WTHUT LSNG THR MENING?