Is this the end of advertising as we know it?
The Bored Room
Three key boxes to tick
EVP
EngagementSurvey
Make itReal
Know where we are going
Know where we are at.
How to get there
Know where we’re going...
How to find out where you’re going..... A roadmap
An analysis of the following brands
Promises, Promises ……
Know where we’re at....
Employee engagement research
Engagement drivers• Type of job• Brand name/equity• Relationship between employee and organisational vision/performance• Growth opportunities• Culture• Co-workers• Skills enhancement• Relationship with the boss/immediate manager
Employee engagement research
Informal measures of engagement• Attendance at ‘all staff’ events such as Christmas parties & other
social events• Attendance at all-staff meetings • Response rate to the annual employee survey• Visits/use of the organisations intranet• Sickness absence• Number of referrals• Turnover/retention
• CLC Study from over 90,000 employees in 135 organisations
• 10 imperatives identified to maximise performance and retention
• Research correlates each driver to the % impact on performance and retention
Improve Performance Improve Retention
Let’s refresh ourselves on Employee Engagement Research
Making it real...
Provide Fair and Accurate Informal Feedback
Emphasize Employee Strengths
Clarify Performance Expectations
Leverage Employee “Fit”
Provide Solutions to Day to Day Challenges
1.
2.
3.
10 Imperatives. What works…..
4.
5.
to improve performance
Amplify the Good, Filter the Bad6.
Connect Employees with the Organisation and its success7.
Flexibility, and Innovation and Risk Taking
8.
Connect Employees with Talented Coworkers
Demonstrate a “Credible Commitment” toEmployee Development
9.
10.
Instill a Performance Culture: Communication,
10 Imperatives. What works…..to improve retention
Real Signs you are getting it right
• Employee Referrals• Employee testimonials• Employee retention
Employee testimonials
We know the answers….especially for graduates
Recognise
Communicate
Innovate
Collaborate
How do Graduates like to communicate?
Two wayExpressiveVisibleBroadNetworkedInformalAmbientMobile24/7
The future of communication?• There has been a massive shift in the past twelve months
• Companies are demanding tools that can help simplify communication channels, create great culture and foster innovation
IBM Graduates 2011:
Grad friendly Recognition
• Fair• Frequent• Friends• Fluid and fast• Visible
At APHS from the poster to the people
Innovation is easy
Lets recap……so we know
EVP
EngagementSurvey
Make itReal
Know where we are going
Know where we are at.
How to get there through improvedCommunication, Recognition, Innovation
Pulling it all together
Rackspacers
Real people you can talk to
Fitness Firsters
Fridoids
If your EVP was really true what would it be like?
Twitter: @grantmasonBlog: Yacktime
Twitter: @TheFaceAusBlog: thefaceaustralia.com.au/what’s news