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All information contained in this report is believed to be correct and unbiased, but the publisher does not accept responsibility for any loss arising from decisions made upon this information.
© High Fliers Research Limited and the Australian Association of Graduate Employers 2007. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying or otherwise, without the prior permission of the publisher.
Survey produced for the AAGE by:
High Fliers Research LtdKing’s Gate, 1 Bravingtons Walk, London, N1 9AE, UKT: +44 20 7428 9000F: +44 20 7428 9111E: [email protected]
Australian Association of Graduate Employers Ltd.T: +61 3 9893 0188F: +61 3 9893 0188E: [email protected]: www.aage.com.au
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ExecutiveSummary 5
1. Introduction 7
SurveyMethodology
ParticipatingEmployers
2. GraduateVacancies 11
ProfilingGraduateVacanciesin2008
ChangesinGraduateVacanciesin2008
ShortfallsinGraduateRecruitmentandPre-graduateRecruitment
Vacanciesbysizeoforganisationandoutlookfor2009
3. GraduateStartingSalaries 21
ProfilingGraduateSalariesin2008
ChangesinGraduateSalariesin2008
BonusesandBenefits
Salariesbysizeoforganisationandoutlookfor2009
4. GraduateRecruitmentMarketing 31
TargetingUniversitiesandFaculties
CareersFairsandOnCampusActivities
MarketingSpendonActivitiesin2007
5. RecruitmentandSelection 43
Applications&Assessment
SpendingonStaff,SelectionandOverheads
CostperJoiner
6. GraduateProgramsandRetention 59
GraduateProgramsandRetentionRates
SalaryProgression
7. Summary 69
SummaryTables
Contents
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The AAGE Employer Survey 2008
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About the AAGEThe Australian Association of Graduate Employers (AAGE) is the peak industry bodyrepresenting organisations that recruit and develop Australian graduates. Our currentmembership list comprisesover180organisations, includinga varietyof largeand smallemployersacrossawiderangeofindustriesinboththeprivateandpublicsectors.
TheAAGE is a not-for-profit body that has been in existence since 1988. It does notreceivegovernmentfunding;ratheritsactivitiesareentirelysupportedbymembers,bywayofsubscriptions,eventsandservicesprovidedtothegraduaterecruitmentindustry.
TheAssociationisledbyadedicatedcommitteeofvolunteerswhodonatetheirsparetimetohelpmanageandsustainourmemberoffering.Allourcommitteevolunteershave‘dayjobs’asgraduaterecruitmentleadersatoneoftheAAGE’smemberorganisations.TheAAGEisthereforetheonlyrepresentativebodyintheAustraliangraduaterecruitmentmarketthatisrunbyemployersforemployers.WebelievethatthisstructuregivestheAAGEauniqueabilitytoprovideourmemberswithvaluableandrelevantservices.
The AAGE provides a range of benefits to its members:
Relationship buildingTheAAGE provides members with regular opportunities to meet with a range of peoplefromthegraduaterecruitmentindustry,includingemployers,universitycareersadvisersandserviceproviders.
InformationTheAAGEprovidesitsmemberswithbothformalandinformalopportunitiestolearnabouttheindustry,shareinformationanddeveloptheirskills.
Advocacy and supportAs a representative body, the AAGE communicates the views of its members to otherstakeholdersinthegraduaterecruitmentmarket.TheAAGEalsoprovidesitsmemberswithsupportandadviceonindustry‘bestpractice’.
The AAGE Employer Survey 2008
Executive Summary
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About the SurveyThe AAGE Employer Survey 2008 is based on research conducted for theAAGE by High FliersResearch with 180 graduate employers during August and September 2007. The survey isproducedtoprovideAAGEemployerswiththeverylatestinformationon:
Vacancy levels for graduates commencing work in 2008
Salary levels for new graduates starting work in 2008
Application levels and selection processes used by recruiters in 2007
Marketing spend for events and activities in 2007
Graduate VacanciesThesurveyshowsthatthenumberofgraduatevacanciesonofferfromemployersisrising:
Graduatevacanciesincreasedby11.2percentfor2008,comparedtothenumberofvacanciesonofferin2007.
Vacancylevelshaveincreasedin13outof18industrygroupsandareunchangedintwoothers.
Sixtypercentoforganisationshadnotfilledalltheir2008vacanciesbythetimethesurveytookplace.
Graduate SalariesThesurveyshowsthatstartingsalariesareincreasingathealthylevels:
Graduatestartingsalarieshaveincreasedbyfivepercentin2008,whencomparedtotheratespaidbyemployersin2007.Themedianstartingsalaryfor2008is$48,000.
Thehigheststartingsalariesin2008areforrolesininvestmentbanking,legalworkandchemicalengineering.
Nearlyhalfofallsurveyparticipantsplantoincreasetheir2009startingsalariesbymorethana‘costofliving’raise.
Graduate Recruitment MarketingEmployers’spendongraduatemarketingactivitieshasbeenprofiledfor2007:
Employersspentamedianof$6,000ontheirownrecruitmentliteratureandafurther$5,000ontheirgraduatewebsite.
Organisationsspentamedianof$4,500ononlinepromotionsin2007.Recruitmentadvertisingindirectories,newspapersandjournalshadamedianspendof$13,000.
Themedianspendoncareersfairswas$5,000withanextra$7,500beingspentbyemployersontheirowncampusevents.
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Recruitment and SelectionRecruiters’selectiontechniqueswerereviewedalongsidebudgetsrequiredforstaffing,applicationprocessesandrecruitmentoverheads:
Overthree-fifthsoforganisationsactivelypromotetheirvacanciestowomen,withhalfactivelytargetingindigenousstudents.
Themediannumberoffull-timeequivalentstaffworkingingraduaterecruitmentis1.85.
Behaviouralbasedinterviewsareusedby93percentofsurveyparticipants.
Themediancostperjoinerin2007was$6,700.
Graduate Programs and RetentionGraduateprogramswereexamined,alongwith retention rates. Themediansalary for recenthireswasalsocollected:
Twothirdsofemployersoperategraduateprogramsthatlasteithertwoorthreeyears.
Overhalfofsurveyparticipantsonlyhaveonestartdateperyear.
Aquarteroforganisationsprovidemorethan25daystraininginthefirstyear.
Two-fifthsofemployershaveretainedover90percentofgraduateswhostartedwiththemin2006.
Employersaremostsatisfiedwiththeirapplicants’analyticalandITskills.
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The AAGE Employer Survey 2008
The AAGE Employer Survey 2008
Chapter 1
Introduction
ResearchingtheGraduateMarketWelcometoThe AAGE Employer Survey 2008,thedefinitivestudyofgraduateemployersandtheirgraduaterecruitmentactivities. ThesurveyisthemainsourceofinformationaboutgraduatesalariesandvacancylevelsinAustraliaandNewZealand.Itprovidesup-to-the-minute in-sights into the latestgraduatemarketconditions,alongwithbenchmarkingofrecruitmentpractices.
Thisreportexaminesthevacanciesandsalariesonoffer,aswellasthe selection and assessment processes used by recruiters. It alsoexplores the number of graduates retained by employers, and thegraduate recruitment marketing used by each organisation. TheSurveyiscarriedoutonbehalfoftheAAGEbythespecialiststudentandgraduateresearchcompany,HighFliersResearch.
SurveyMethodologyResearchforThe AAGE Employer Survey 2008tookplaceinAugustandSeptember2007,usinganonlinequestionnaireaccessedviatheAAGE website.The questionnaire contained forty questionsaboutemployers’graduaterecruitmentactivitiesduringthe2007season, focusing on graduate vacancies and salaries, graduaterecruitmentmarketing,graduaterecruitment&selection,graduatedevelopmentandretention,andchallengesinthemarketplace.
Questionswerespecificallydesignedsothatthesurveyresultscanbeanalysedbyemployers’industriesorbusinesssectors,bythelocationoftheirgraduatevacancies,andbythecareerareaorbusinessfunctionintowhichtheirgraduatesarerecruited.
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The AAGE Employer Survey 2008Survey Report
Produced by High Fliers Research
The AAGE Em
ployer Survey 2008H
igh Fliers Research Limited
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The AAGE Employer Survey 2008
ABBAustraliaPtyLtdAccentureAlphapharmPtyLtdANZAristocratTechnologiesArupPtyLtdAttorney-General’sDepartmentAuditor-General’sDepartment-SAAustraliaPostAustralianAgencyforInternationalDevelopment(AusAID)
AustralianBureauofStatisticsAustralianCapitalTerritoryGovernmentAustralianCrimeCommissionAustralianFederalPoliceAustralianFisheriesManagementAuthority(AFMA)AustralianGovernmentTreasuryAustralianNationalAuditOfficeAustralianPrudentialRegulationAuthority(APRA)AustralianPublicService(APS)CommissionAustralianTaxationOfficeAXAAustraliaBAESystemsAustraliaBainGasteenBaker&McKenzieBankSABaulderstoneHornibrookBecaPtyLtdBechtel-Mining&MetalsBHPBillitonBlakeDawsonWaldronBlueScopeSteelLimitedBOCLtdBoeingBoyceCharteredAccountantsBPAustraliaBrickworksLimitedBritishAmericanTobaccoAustraliaLtdBuiltEnvironsCadburySchweppesPtyLtdChevronAustraliaPtyLtdCloughProjectsPtyLtdColesGroup
Table 1.1 Participating employers
CommonwealthBankofAustraliaComputerSciencesCorporationComputershareComSuperCraneGroupLtdDeaconsDefenceScience&TechnologyOrganisationDeloitteDepartmentofAgricultureandFoodWADepartmentofAgriculture,FisheriesandForestryDepartmentofDefenceDept.ofFamilies,CommunityServicesandIndigenousAffairs
DepartmentofHealthandAgeingDepartmentofImmigrationandCitizenshipDepartmentofIndustryandResources(WA)DepartmentofIndustryTourism&ResourcesDepartmentofMainRoadsWADepartmentofPrimaryIndustriesDept.ofStateandRegionalDevelopment(NSW)DepartmentoftheAttorneyGeneral(WA)Dept.oftheEnvironmentandWaterResourcesDepartmentofthePremierandCabinet(WA)DepartmentofThePrimeMinisterandCabinetDepartmentofVeterans’AffairsDeutscheBankErgonEnergyErnst&YoungServicesETSAUtilitiesFerrierHodgsonFonterraCo-operativeGroupLimitedFordMotorCompanyofAustraliaLtdFreehillsFujiXeroxAustraliaGeneralElectricCompanyAustralia(GE)GeorgeWestonFoodsGolderAssociatesPtyLtdGoldmanSachsJBWereGoogleGrantThorntonHatchAssociatesPtyLtdIBMIlukaResources
ParticipatingemployersHighFliersResearchcontactedemployerstoparticipateinThe AAGE Employer Survey 2008.Theonline questionnaire was live duringAugust and September 2007. A total of 180 employerscompletedthequestionnaire.Whilesomeorganisationsdidnotwanttheirnamedisplayed,themajorityofparticipatingemployersarelistedinTable 1.1.
The AAGE Employer Survey 2008
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Table 1.1 (continued) Participating employers
InsuranceAustraliaGroup(IAG)JohnDeereLimitedKelloggBrown&RootPtyLtd(KBR)KonektLaingO’RourkeLander&RogersLEKConsultingPtyLtdLionNathanLimitedLoganCityCouncilL’OrealMacmahonContractorsPtyLtdMacquarieBankLimitedMainRoadsQueenslandMallesonsStephenJaquesMasterFoodsAustralia&NewZealandMcCulloughRobertsonMcGrathNicolMedicareAustraliaMelbourneWaterMGIBoydMiddletonsLawyersMinaraResourcesMonadelphousEngineeringAssociatesPtyLtdMooreStephensMWHGlobalNationalArchivesofAustraliaNationalAustraliaBankLtdNationalFoodsNewcrestMiningLimitedNexiaASRNexiaCourt&CoCharteredAccountantsNovozymesGroPepOneHarvestOptiverDerivativesTradingOricaAustraliaLtdPacificaCharteredAccountantsPaperlinXLimitedPerksPitcherPartnersPricewaterhouseCoopersServicesPtyLtdProcter&GambleProtivitiPublicTransportAuthorityofWesternAustralia
QantasAirwaysLtdQBEManagementServicesQenosPtyLtdQueenslandAuditOfficeQueenslandPurchasingQueenslandTransportQueenslandTreasuryRACWA-RoyalAutomobileClubWAReserveBankofAustraliaRoads&TrafficAuthorityNSWRocheProductsSAWaterCorporationSARDISchlumbergerOilfieldAustraliaPtyLtdSensisSeymourWhyteShellCompanyofAustraliaLtdStatisticsNewZealandSuncorpSunWaterSydneySouthWestAreaHealthService(SSWAHS)TechnipOceaniaPtyLtdTelecomNewZealandLtdTelstraCorporationLimitedThiessTonkinConsultingTransfieldServices(Australia)PtyLtdTransGridUnileverAustralasiaUnitedGroupLimitedVerveEnergyVicRoadsVictoriaLegalAidVictorianStateGovernmentVictorianWorkcoverAuthorityWaterCorporationWestfieldWestpacBankingCorporationWHKHorwathPtyLtdWilliamBuck(NSW)PtyLtdWimmeraMalleeWaterWoodsideEnergyLtdWorldVisionAustralia
The AAGE Employer Survey 2008
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SizeoforganisationThe AAGE Employer Survey 2008participantsvarywidely intermsofsizeoforganisation. Justoveronefifthhavemorethan5,000staffinAustraliaandNewZealand,whilesimilarnumbershavelessthan500peopleontheirpayroll(seeChart 1.2).
Thiswidevarietyinemployersizehelpsensureresultswithinthesurveycomefromaswideavarietyofemployersaspossible.Wherepossible,theseresultsareanalysedinfurtherdetailtolookattypeofindustry,typeofroleandgeographicallocationoftheorganisation.
Source - High Fliers Research
Chart 1.2 Size of organisation in Australia and New Zealand
More than 5,000 staff 21%
Percentage of graduate employers
0 10 20 30 40 50
1,001 - 5,000 staff 37%
501 - 1,000 staff 20%
500 or less staff 22%
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