ã Copyright 2011, BestBrains
A Vision Workshop
Bent Jensen
BestBrains aps
May 2012
ã Copyright 2011, BestBrains
Purpose
To train a group of PO’s in a way to create shared visions for their existing products
ã Copyright 2011, BestBrains
Idea behind it
• Allow different voices to be heard• Create ownership to the vision• A facilitated process offering structure• Viewing the product from various angles
ã Copyright 2011, BestBrains
Practical
• All slides drawn on posters• Posters placed on the walls• Participants handed post-it’s in different
colors• A short introduction• Walk through the posters on the walls
ã Copyright 2011, BestBrains
Process
Open Investigate Close
ConcludeDecide Act
ExploreDiscussExperiment
Set the sceneInformationIdeas
ã Copyright 2011, BestBrains
Users
Thinks
Sees Hears
Challenges Strenghts
ã Copyright 2011, BestBrains
ã Copyright 2011, BestBrains
Eco system
Product
Products we are dependent on
Dependent products
Up stream Down stream
ã Copyright 2011, BestBrains
The Business
Demands and expectation
Budget and Framing
ã Copyright 2011, BestBrains
Existing productStrenghts Weaknesses
ã Copyright 2011, BestBrains
Stakeholders
High PowerHigh interest
High Power Low interest
Low PowerHigh interest
Low PowerLow interest
ã Copyright 2011, BestBrains
Remember the future
Billede fra: Innovationgames.com
ã Copyright 2011, BestBrains
Elevator Pitch
for
Who has
is_______________
a
which
(customer)
(needs)
(category)
(product)
(key benefits)
ã Copyright 2011, BestBrains
Goals-1mo 1-3 mo 3-6 mo 6-12 mo
ã Copyright 2011, BestBrains
And then what?
ã Copyright 2011, BestBrains
Consolidate
FACTSGUESSES
ã Copyright 2011, BestBrains
Give back