A Fresh Approach to PR and Marketing
Victoria Fellowes, Shine PR and MarketingM) 07920 164657
Benefit of PR• Free and paid papers• BBC Radio• Need all information supplying:
– Detail– Quote– Image (state credit)– Emailed without attachments
• Do your research: give them a call
Benefit of PR• Events: use of local societies, Preston Guild• Utilise knowledge of members • Charitable donations• Successes in supporting activities • In-house promotion
Benefit of Internet
Benefit of Internet• Partnership working: local businesses• Supplementary websites• Upcoming events • Social media
Benefit of research
• New and repeat business• Members
• Determine satisfaction and improvements• Collect information• Identify a need for development grants• Promote future activities: a free method
• Data management system
A Fresh Approach to PR and Marketing
Any questions?