MKJ
•M
ESSENGER
FUNNELS
THE NEW
CONVERSAT IONAL
SALES
STRATEGY
IT'S TIME TO POUR ROCKET FUEL ON
YOUR FUNNELS
MKJCONVERS IONMETHOD
C O N T E N T S
0304
06
CONVERSION F IRST
MOST IMPORTANT
ADVENTURE
LEAD GENERAT ION LAST
This is the exact, step-by-step method you will use to create
your high-converting marketing strategy. You ready to dive
in?
What is the ultimate
conversion in the bot?
Sales page?
Calendar link for
appointment?
1.
Think reverse engineering, or planning a trip, you
have to start with the end destination first and
work backwards from there!
CONVERS ION F I R S T
2. What will you offer as
proof it works?
Testimonial Videos
Case studies of
results
How will you hit yourtarget if you don'tknow what it is?
You need to not onlycreate the funnel, butprove that it'sperforming!
MOST
IMPORTANT
ADVENTURE
This is the messiest, longest portion -where we build the vehicle and the roadand the prospect chooses how fast andwhere to drive.
Lead magnet from social content
Nurture to “The Perfect Webinar/Mini
PLF” - 3 separate videos + pitch video
Follow Up Messages
Retargeting Back to Funnel
MOST
IMPORTANT
ADVENTURE
Lead magnet from socialcontent
1. Offer more video/pdf content
2. From last week’s video
content
3. From additional video
content not already presented
to subscriber Lead magnet 2
from social content
4. Lead magnet 3
Nurture to “The PerfectWebinar/Mini PLF” - 3separate videos + pitch video
1. Each video no more than 15
min with hook to watch the
next
2. Tag to know if they clicked
to watch
Follow Up Messages
Retargeting Back toFunnel
This is the messiest, longest portion -where we build the vehicle and the roadand the prospect chooses how fast andwhere to drive.
L EADGENERAT IONLAST
1. Outbound use highestconverting lead magnets frominbound
Use highest converting
videos/pdfs as FB and
Google Ads
2. Inbound social content leadmagnets from:
Live Video
Weekly video/LIVE content
with pdf delivery in
Messenger
FB 10 min or less
YT 15 min or less
IG 3 min or less phone
story
Mini Trainings
Q&A’s
Value pdf’s
Case studies
Podcast interviews
Create organic content by providinghigh level value. This is the top of yourfunnel!
Alright, you've got all the tools, tips, and tricks!Now it's time for you to implement this yourself!
What's your conversion?
_______________________
_______________________
____________________
NOW I MP LEMENT !
What wil l you offer as
proof this works?
_______________________
_______________________
Do you have perviously
created social content
you offer? If not, can
you create some?
_________________________
_______________________
_______________________
Will you commit to
producing weekly
organic content? What
will it be?
_______________________
_______________________
_________________
You now have the tools necessary to pour rocket fuel on yourfunnels! If you have any questions, don't be afraid to reach out.
I can't wait to see your success!