O F A P E R F E C T M E D I A B R I E F
7 C O M P O N E N T S
T H E O B J E C T I V EV E R S U S T H E G O A L
The Difference
D A T E & T I M E
1 .
MARKETINGROADMAP
THE PRODUCT OR BRAND
THE 360 ACTIVATION VIEW
2 .
CUSTOMERU N D E R S T A N D I N G T H E
D E M O G R A P H I C S , P S Y C H O G R A P H I C SA N D M O R E .
3 .
F a c t o r i n g I n
Seasonality
4 .
PASTLESSONS LEARNT
EXPERIENCIAL
5 .
PlatformsAUDIT OF BRAND PRESENCE ACROSS MEDIAPLATFORMS
6 .