O F A P E R F E C T M E D I A B R I E F

7 C O M P O N E N T S

T H E O B J E C T I V EV E R S U S T H E G O A L

The Difference

D A T E & T I M E

1 .

MARKETINGROADMAP

THE PRODUCT OR BRAND

THE 360 ACTIVATION VIEW

2 .

CUSTOMERU N D E R S T A N D I N G T H E

D E M O G R A P H I C S , P S Y C H O G R A P H I C SA N D M O R E .

3 .

F a c t o r i n g I n

Seasonality

4 .

PASTLESSONS LEARNT

EXPERIENCIAL

5 .

PlatformsAUDIT OF BRAND PRESENCE ACROSS MEDIAPLATFORMS

6 .

MediaBudget

7 .

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