5 reasons why social media sucks
Social media event 13.3.2012
Hi, my name is Artem Daniliants
I am from here
I live here
I am CEO here
About us
Company overview• Founded in 2010
• Located in Oulu city center
• Expertise
- Online marketing
- Web development
• Clients in
- Finland
- Russia
- North America
Training
Online marketing Web solutions
ValoStartup
We organize yearly event for Internet startups. More info at : www.valostartup.com
ValoStartup video podcast
In our podcast we highlight cool Internet startups in Baltic regionMore info: http://www.valostartup.com/podcast/
Free advice and how-to available at
www.lumolink.com/blog
So why does social media sucks?
In most cases search engines bring you majority of your traffic already1
When has social media brought you free traffic without any effort?
People use search engines to find products and services (not Facebook)2
Fail
Social media analytics solutions are limited3
It’s hard to calculate value of a fan or a follower
4
How much is- Like- Follow- Share- Mention- Re-tweet- Re-share...worth?
Social media is way over hyped5
Did you like my page on Facebook?????
LumoLink ♥ Social mediaWe really do :)
Project example
Project: Facebook application/contestClient: Real Snacks Ltd.
Over 1600 participated in contestOver 1500 new Facebook fansOver 500 daily mentions on Facebook
Search engines rock too
Our search engine optimization project
example
Project: Search engine optimizationClient: Antonnina Oy
Total revenue increase 145,87%Conversion rate increase for search engine traffic 196.61%Total increase in visits 25,81%
Social media has it’s place, but it’s not a
silver bullet
Why would somebody follow you?
Use social media if...• You have something genuine to say
• You are willing to put the time
• You have a social media strategy
• You have a reason to be in social media
• You have the necessary resources
• You’re not willing to be “average”
In other cases you might stick to search engine
optimization & marketing
Questions?Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed
www.LumoLink.com
Image credits
• http://www.sxc.hu/photo/1380007
• http://www.sxc.hu/photo/616825