5 reasons why social media sucks

Social media event 13.3.2012

Hi, my name is Artem Daniliants

I am from here

I live here

I am CEO here

About us

Company overview• Founded in 2010

• Located in Oulu city center

• Expertise

- Online marketing

- Web development

• Clients in

- Finland

- Russia

- North America

Training

Online marketing Web solutions

ValoStartup

We organize yearly event for Internet startups. More info at : www.valostartup.com

ValoStartup video podcast

In our podcast we highlight cool Internet startups in Baltic regionMore info: http://www.valostartup.com/podcast/

Free advice and how-to available at

www.lumolink.com/blog

So why does social media sucks?

In most cases search engines bring you majority of your traffic already1

When has social media brought you free traffic without any effort?

People use search engines to find products and services (not Facebook)2

Fail

Social media analytics solutions are limited3

It’s hard to calculate value of a fan or a follower

4

How much is- Like- Follow- Share- Mention- Re-tweet- Re-share...worth?

Social media is way over hyped5

Did you like my page on Facebook?????

LumoLink ♥ Social mediaWe really do :)

Project example

Project: Facebook application/contestClient: Real Snacks Ltd.

Over 1600 participated in contestOver 1500 new Facebook fansOver 500 daily mentions on Facebook

Search engines rock too

Our search engine optimization project

example

Project: Search engine optimizationClient: Antonnina Oy

Total revenue increase 145,87%Conversion rate increase for search engine traffic 196.61%Total increase in visits 25,81%

Social media has it’s place, but it’s not a

silver bullet

Why would somebody follow you?

Use social media if...• You have something genuine to say

• You are willing to put the time

• You have a social media strategy

• You have a reason to be in social media

• You have the necessary resources

• You’re not willing to be “average”

In other cases you might stick to search engine

optimization & marketing

Questions?Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed

www.LumoLink.com

Image credits

• http://www.sxc.hu/photo/1380007

• http://www.sxc.hu/photo/616825