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0 CommentBy Business Guru Zone | February 17,
2015
4 Simple Ideas For Getting the MostOut Of Social Media Marketing
Everyone is talking about Social Media these days and rightly so because
social media marketing can help you gain a following and hence customers
for your company. A study by Manta showed that 42% of small businesses
said that 25% of their new customers came from social media sites. The tips
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that follow will help you start your journey towards being a social media
marketing professional.
1. What are your competitors doing
Keep an eye on all of your successful competitors’ activities. Find them on
social sites and note what speci c methods and techniques that they are
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using. You can then either use a similar method or think of something
outside the box to outperform them.
2. Localize your marketing
Remember not all your customers or locations are the same so go the extra
step by localizing your marketing. Learn something about your di erent
audiences and countries, then speci cally target those markets.with
relevant information, o ers etc The unique aspect will make the customers
feel a connection and return more than once.
3. Interaction is king
It’s called social media for a reason so make sure you post regularly. More
importantly than that though is that you always answer every single
comment left on your Facebook page. This also includes negative feedback.
If people feel like what they have to say matters to your company, then
they are much more likely to buy into your products and your brand. Always
get back to customers as quickly as you possibly can.
If appropriate, comment on their blogs or Facebook status i.e. make sure
people feel part of a community not just a constant sales pitch.
4. Don’t neglect YouTube
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Often people just focus on Facebook and Twitter but there are many more
sites that are bene cial e.g. Pinterest and Google plus to name but two.
However whatever you do make sure that you use YouTube as it is a great
way to attract visitors to your site.Watching your video content should
familiarize them with your products and services, also it makes them feel
like they know you. If they feel they know you then they will trust you more
and people are more likely to buy o people they know and trust. Not only
that but videos are well known to convert prospects to customers at a
better rate than the written word.
As was already stated, your business or product can do very well when you
do some marketing through social media. The tips in this article will help
you increase business pro ts using social media as part of your marketing
approach but this is just the tip of the iceberg.
As always the biggest challenge with managing your social media campaign
is time. Keeping your social media accounts “living” requires time ad
expertise, so lots of people outsource this activity. I would suggest you
only do this once you are sure that the campaigns will actually bring
business into your organisation. The chances are that if done correctly they
will.
By Sierra Austin
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