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Page 1: 4 Simple Ideas For Getting the Most Out Of Social Media Marketing

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0 CommentBy Business Guru Zone | February 17,

2015

4 Simple Ideas For Getting the MostOut Of Social Media Marketing

Everyone is talking about Social Media these days and rightly so because

social media marketing can help you gain a following and hence customers

for your company. A study by Manta showed that 42% of small businesses

said that 25% of their new customers came from social media sites. The tips

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Page 2: 4 Simple Ideas For Getting the Most Out Of Social Media Marketing

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that follow will help you start your journey towards being a social media

marketing professional.

1. What are your competitors doing

Keep an eye on all of your successful competitors’ activities. Find them on

social sites and note what speci c methods and techniques that they are

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4 Simple Ideas For Getting the Most

Out Of Social Media Marketing

Page 3: 4 Simple Ideas For Getting the Most Out Of Social Media Marketing

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using. You can then either use a similar method or think of something

outside the box to outperform them.

2. Localize your marketing

Remember not all your customers or locations are the same so go the extra

step by localizing your marketing. Learn something about your di erent

audiences and countries, then speci cally target those markets.with

relevant information, o ers etc The unique aspect will make the customers

feel a connection and return more than once.

3. Interaction is king

It’s called social media for a reason so make sure you post regularly. More

importantly than that though is that you always answer every single

comment left on your Facebook page. This also includes negative feedback.

If people feel like what they have to say matters to your company, then

they are much more likely to buy into your products and your brand. Always

get back to customers as quickly as you possibly can.

If appropriate, comment on their blogs or Facebook status i.e. make sure

people feel part of a community not just a constant sales pitch.

4. Don’t neglect YouTube

Page 4: 4 Simple Ideas For Getting the Most Out Of Social Media Marketing

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Often people just focus on Facebook and Twitter but there are many more

sites that are bene cial e.g. Pinterest and Google plus to name but two.

However whatever you do make sure that you use YouTube as it is a great

way to attract visitors to your site.Watching your video content should

familiarize them with your products and services, also it makes them feel

like they know you. If they feel they know you then they will trust you more

and people are more likely to buy o people they know and trust. Not only

that but videos are well known to convert prospects to customers at a

better rate than the written word.

As was already stated, your business or product can do very well when you

do some marketing through social media. The tips in this article will help

you increase business pro ts using social media as part of your marketing

approach but this is just the tip of the iceberg.

As always the biggest challenge with managing your social media campaign

is time. Keeping your social media accounts “living” requires time ad

expertise, so lots of people outsource this activity. I would suggest you

only do this once you are sure that the campaigns will actually bring

business into your organisation. The chances are that if done correctly they

will.

By  Sierra   Austin

 

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