3 EASY STEPS ToStartYourOwnHealth&WellnessBusiness
eBookInstructionManualPresentedby
TABLEOFCONTENTS
Introduction Page2
PrivateLabelingYourOwnBrand Page3
ChoosingYourTargetMarketandYourProducts Page4
ChoosingYourSupplier Page4
CustomLabelingandPackaging Page5
WhereToSellYourProducts Page6
AdvertisingandMarketing Page7
ShippingandLogistics Page7
GrowthOpportunities Page8
Conclusion Page9
*WholesalePriceListandMinimumOrders CALLorEMAIL
IntroductionBlueLineProductsspecializesinhealthandwellnesssupplementsforpeople.Wehavebeeninthesupplementbusinessforover8yearsproducingavarietyofformulationsforresellers,bothlargeandsmall,throughouttheUnitedStatesandtheworld.Ourstockformulalistincludes26supplementformulasforyoutochoosefrom.Oneuniqueaspectofourbusinessmodelisthatweprovidebothcustommanufacturingandprivatelabeling.
Custommanufacturingallowsourcustomerstofullycustomizetheexactingredientsthatgointotheirsupplementformula.OurPrivateLabelProgramenablesnewstartupcompaniestochooseprovensupplementsfromourin-housestockformulasandlabelthemastheirowntoquicklyenterthemarket.Thisprocessnotonlyallowsresellerstocreatetheirownuniquebrand,butitsavestimeandmoneybyeliminatingtheneedtohireemployees,purchaseequipment,setupamanufacturingfacilityandqualifyforthirdpartycertifications.
Althoughgettingstartedinthesupplementbusinessinvolvesjust3EasySteps,wewantedtoprovideyouwithsomeadditionalinformationtohelpguideyoualongtheway.Inthefollowingmaterial,wehaveprovidedsomegeneralinformationregardingprivatelabelingandhowtostartyourownsupplementbusiness.Ifyouhaveanyquestionsjustgiveusacallat(877)522-7673.
GenericorPrivateLabeling
• WhatIsPrivateLabeling?Inthecaseofsupplements,privatelabelingisthesimpleprocessoftakinganexistingproductandbrandingitasyourown.Thisisverycommon,notonlyinthevitaminandsupplementindustry,butjustabouteveryindustryyoucanthinkof,fromfoodtoclothingtoelectronicsandmore.
• BenefitsofPrivateLabeling
Afewkeybenefitsthatstandoutwhenprivatelabelingsupplementsare(1)Cost,(2)Efficiencyand(3)BrandRecognition.Bytakinganexistingproductthathasalreadyproventobesuccessfulinthemarket
youcansignificantlyreduceyourstart-upcosts,enablingyoutoenterthemarketimmediately.First,willeffectivelyeliminatednumerousoverheadcostsincluding:researchanddevelopment,warehouseandproductionfacilities,employees,officeequipment,utilities,andsomuchmore.
Second,byutilizingtheexisting,provenmanufacturingfacilityandstaffofyoursupplieryouwillinheritanefficientandstreamlinedbusinessmodel.Thisincreasedefficiencywillallowyoutofocusonthemarketing,ratherthanalloftheotherstagesofresearch,production,management,etc.
Finally,oneofthegreatbenefitsofprivatelabelsupplementsisthatyougetthesamehigh-qualityproductastheindustryleaders,whileatthesametimecreatingyourownbrandrecognition.Thisisextremelyimportant.Ascustomersenjoyyourproductstheywillcomebacktimeandagain.Bycreatingyourownbrand,youalsohavetheoptiontosellyourproductatapremiumortoundercutthecompetitionwithlowerpricing.Nowyoucangetthebestofbothworlds.
• WhatDoINeedToGetStarted?
Gettingstartedwithprivatelabelingiseasy.Infact,it’saseasyas1,2,3withBlueLineProducts.Simplychoosethetypeofproductsyouwanttosell,wecreatecustomlabelsforyourproductforasmallfee,andyouplaceyourorder.It’sreallythateasy!Ofcourse,therearemanyotherthingstotakeintoconsiderationtoestablishasuccessfulbusiness,buttheprocesstogetstartedisverystraight forward.
• HowMuchDoesItCostToGetStarted?
Thecosttogetstartedwillvarybasedonthetypeofproductsyouwanttostartwithandthequantityyouwishtopurchase.WithBlueLineyoucanstartwithaslittleasjust12bottles.Sinceweprovidelabeldesignandlow-costlabelswithourprivatelabelingprogram,youcanliterallygetstartedsellingliquidvitaminsandsupplementsforaround$200ininventory.Thegreatpartisthatthisallowsyoutocourse,onceyoudoneedtopurchasethosehighervolumes,you’llgetadditionalvolumediscountswhichinturnwillincreaseyouroverallmargins.
ChoosingYourTargetMarketandYourProducts
• CompleteLinevs.SingleProductWhenchoosingyourtargetmarketandthespecificsupplementproductstosell,oneofthefirstquestionsyoumightwanttoansweriswhetheryouwillwanttofocusonmarketingandsellingasingleproductoramoreextensiveproductline.HereatBlueLineweoffer26supplements.Thisallowsyoutostartwithjustoneortwoproductstogetyourfeetwet,ortoprovideafulllineofsupplements
toyourcustomers.Thechoicereallycomesdowntohowyouplantomarkettheproductsandyourinitialbudgettopurchaseinventory.
• DeterminingYourPricePointThepricepointsyouchoosetosellyourproductsatwillrequiresomeresearch.Youwillwanttofindouthowmuchyourcompetitorsaresellingtheirproductforanddeterminewhetheryouwanttopromoteyourproductsasa“discount”bycharginglessorasbrandorasa“premium”brandwhereyouchargemore.Again,thiswillcomebacktoyourmarketingstrategy.
• HotTrendingProducts
Supplementscontinuetobegrowingindustry.Itseemsthateverymonththerearenewsupplementproductcomingoutandexcitingnewwaysthatcompaniesaremarketingtheseproducts.Agreatexampleis5-hourEnergyShot.Thisoneproducthascreatedanentirenewsupplementmarket.Now,therearesub-categoryenergyshotsformen,women,sports,mentalfocusandmore.Allittakesisonecreativeideaandtheskyisthe limit!
• PeopleandPets
HereatBluelineProducts,weofferapproximately26effectivesupplementsforpeople.Infact,someofourbestsellersareourfatburningdropsandsleepaid.Thisisgreattimetobecreativeandunlockthenextindustrytrend,whetheritbeforpeople.
ChoosingYourSupplier
• CustomerServiceOfthemanyfactorstoconsiderwhenchoosingyoursuppliermanypeopleoftenoverlooktheneedforqualitycustomerservice.Efficientandhelpfulcustomerserviceplaysaroleineveryaspectofyourcommunicationswithyourchosensupplier.Whetheritbetheneedtogetaquickquote,determiningproductionandleadtimes,pricing,qualityassurance,shippingoranyotheraspectofyourbusinessrelationship.Inmanycases,asolidcustomerservicerelationshipcanoftenoutweighthebenefitsofaproductcostthatisslightlylower.
• ExperienceandTrackRecord
Whenprivatelabelinganothercompany’sproducts,itisimportanttochooseacompanythathasthenecessaryexperienceandaproventrackrecordbothwithmanufacturingtheproductsandprovidingtopqualityprivatelabelingservices.Itisalsoimportanttoconfirmthatyouaredealingdirectlywiththemanufacturer.Therearecompaniesthatmayrepresentthemselvesasmanufacturers,butinreality,theyaresimplya“middleman”whopassesontheactualmanufacturingtoanothercompany.Thisnotonlycostsyoumoneyoneveryorderyouplace,butitalsoaddsanunneededlayerofthirdpartycommunicationwhichcanoftentimescreatedelaysand confusion.
• Pricing
Aswithanyproduct,gettingagoodpricecanmakeorbreakacompany.Again,thisiswhyitisimportanttodealdirectlywiththemanufacturerwheneverpossible.There’snoneedtopayamiddlemananextra10%-20%abovewhatthemanufacturenormallycharges.HereatBlueLinewewillgladlysendyouourPrivateLabelProgramwholesalepricelist.Onceyougetit,youwillnoticethattherearepricebreaksbasedonthequantityordered.Forlargeordersorordersthatrequireacustomformulation,simplycontactoneofoursalesrepresentativesandtheycanprovideyouwithacustomquotetailoredtomeetyourspecificneeds.
• Quality
Whenitcomestohealthandwellnesssupplements,qualityisanotherveryimportantfactor.Itispossibletomanufacturesupplementsthathavejustafewingredientsoraverylowquantityofspecificingredientsthatarethenmarketingasthenext“WOW”product.Thesetypesofmarketinggimmicksarecommoninthemarketplace,buteventuallyfadeaway.Customersmaybefooledonceortwice,butitisrarethattheywillcomebacktimeandagainifthesupplementisnotdoingitsintendedjob.Therefore,youwanttochooseafullycertifiedmanufacturerwhocanalsoadviseyouontheeffectivenessofspecificrawingredientsthatyouareconsideringusinginyourvitaminandsupplementproducts.Ahighqualityproductbringsrepeatcustomers.Alowqualityproductusuallyjustbringsmoreheadaches.
• 3rdPartyCertification
ItisextremelyimportanttochooseamanufacturerthathasanFDAapprovedmanufacturingfacilityandthatisGMPcompliantwithNSFcertification.Bydoingso,youcanrestassuredthatthemanufacturingcompanyisbeinginspectedonaregularbasisandmeetsallgovernmentalandsupplementindustrythirdpartyrequirementsandguidelines.Withoutsuchassurances,thereisnowaytodeterminethequalityoftheproductsthatyouarepurchasingorthattheproductsarewhatareshownonthebottlelabel.
• ProductionandLeadTimesTherearemanyfactorsthatdeterminetheproductionandleadtimetomanufacturethesupplementsyouwishtopurchase.WhenitcomestoourPrivateLabelProgram,BlueLineisusuallyabletoshipoutourin-housestockformulasthesameornextday,dependingonthequantityyouneedandcurrentstocklevels.Allprivatelabelordersincludeyourcustomlabelforeverybottleyoupurchase.Forlargerorderstheleadtimeisgenerallyabout2weekssincewereplenishourstockitemsonaregularbasis.
Forcustomcontractmanufacturingpurchasestheindustryleadtimeis8-12weeks.AtBlueLinewetrytokeepourleadtimesdownto6-8weeks,butthismayvary.Keepinmindthataproductiondateisonlyscheduledoncethemanufacturerhasallofthenecessaryrawingredients,bottles,labelsandpackaginginplace.Forthisreason,itisimportanttoschedulethedeliveryofalloftheseitemsassoonaspossible.
CustomLabelingandPackaging
• SamplesofCustomLabelingandPackaging
• DesigningYourOwnLabelsWhenitcomestodesigningyoursupplementlabels,youbasicallyhavetwochoices.Youcaneitherdesignthemyourselforhandthattaskovertoaprofessionalgraphicdesigner.Somevitaminandsupplementmanufacturershavetheirowngraphicdesignerthatcanprovidethisserviceforyou.Ifnot,orifyouwanttohavemorecontrolofyourlabeldesign,youmaywanttohireathirdpartygraphicdesigner.HereatBlueLineweprovidelabeldesignsforproductsorderedunderourPrivateLabelProgram.Wenormallywillhaveadesignreadyforfirstlookwithin72hours.
• PurchasingLabelsandPackaging
Printingcustomlabelsandpackagingissimilartodesigningyourownlabels.Itismostcommonforcustomerstooutsourcethissteptoaprofessionallabelandpackagingcompany.BlueLinedoesprovidecustomprintedlabelsandstandardnon-printedpackagingforproductsorderedunderourPrivateLabelProgram.Forcustomorders,wecanprovidebothlabelsandpackagingservices.Thismakesitmoreofaturnkeyprocessforourcustomers.
Oncethishasbeenfinalizedwewillhavethefinishedlabelsandpackagingshippeddirectlytoourwarehousewherewewillfillandlabelthebottles,packagethemandarrangeshippingtothedesiredlocation.WhereToSellYourProducts
• FamilyandFriends
Onceyourfamilyandfriendsfindoutthatyouhavestartedanewbusinesssellingsupplements,it’snotuncommonforthemtowanttotrythem.Manyofourresellerswillofferfamilymembersadiscount.Ifyouoperateanonlineecommercestoreyoucanprovidefamilyandfriendswithaspecialdiscountcodetouseonyourwebsite.Thatwayitmakesiteasyforthemtoorderyouritemsatadiscount,withouthavingtocallyoueverytimetheywantto reorder.
• StartingYourOwnE-CommerceSite
Asimplewaytopresentyournewproductsandofferthemforsaleisbysettingupanecommercewebsite.Whenyouhavealimitedproductlineyoucanusuallygetstartedforjustafewhundreddollars.Evenifyouareselling40-50productsyourtotalcostshouldstillbeunder$500.00.Monthlyfeesusuallyrunabout$20/month,soasyoucanseethisisaveryeconomicalwaytogetstartedconsideringthecostaveragesouttoabout$50/monthforthefirstyear.Afterthefirstyearyou’redowntojust$20/month!That’salotcheaperthanopeningaretailstoreandgettingstuckwithalongtermleaseyoucan’tafford.
• Sellingone-commercesiteslikeAmazonandEBay
Averypopularmethodamongnewstartupbusinessesforsellingsupplementsistolistyouritemsonecommercesiteslike,AmazonandEBay.Infact,Amazonseemstobeoneofthefastestgrowingonlinelocationsforsellingvitaminsandsupplements.OneofaddedbenefitsofusingAmazonisthatmanufacturerssuchasBlueLinecanshipyourprivatelabelproductsdirecttoAmazonandtheywillwarehouseandshiptheitemsdirecttoyourcustomers.Therearesomesmallfeesinvolved,butAmazonhandlesjustabouteverythingforyou.Allyouhavetodoissupplythemwiththeproductsandlisttheitemsontheirwebsite.
• SwapMeets•TradeShow•HealthFairs
Thesetypesofeventsselljustabouteverything.Youcanfindanythingfromnamebrandproductstousedclothingandtoys.Dependingonthecrowd,thiscouldbeaviablepart-timebusinessandgreatwayforsomeonetotestouttheirnewsupplementproductswiththepublic.Sometimesallyouneedtogettheballrollingisareallycatchylogoandaproductthatmeetsyourtargetaudience’sneeds.
• OpeningaretailstoreorkioskOnceyouhaveestablishedasolidcustombaseandhaveproventoyourselfthatyourproductwillsell,youmightwanttoconsideropeningasmallretailstoreorkiosk.Keepinmindthatthiswillsignificantlyincreaseyouroverhead,butitwillalsoopennewopportunitiestogrowyourbusiness.ThinkofGNC,ahealthstorededicatedtosellingjustvitaminsandsupplements!
AdvertisingandMarketing
• TraditionalAdvertising
Mostofusarefamiliarwithtraditionaladvertising.Weseeadseverydayinprint,ontheradioandTV.Somemethodsaremoreexpensivethanothers.Afterreviewingthecosts,youmayfindthatyouneedtostartsmallandimplementnewadvertisingcampaignsasyourbudgetallows.Belowwehavelistedafewofthetraditionaladvertisingmethodsthatmayinterest you.
o ClassifiedAdso NeighborhoodFlyerso RadioandTVo Telemarketing
• OnlineMarketing
Todayisthedigitalageandonlinemarketingcontinuestogrow.Oneofthemainreasonforthisisthatyoucanreachalargenumberofpeopleforarelativelylowcostcomparedtotraditionaladvertising.Eachmethodlistedbelowhasitsownuniquebenefitsanddrawbacks.Itisbesttoresearcheachoneindetailandfamiliarizeyourselfwiththevariousfeaturesofeachinordertobestdeterminetheoverallcostsandwhatbestsuitsyourneeds.
o PayPerClick(PPC)o WebsiteBannerAdso EmailMarketingo SearchEngineOptimization(SEO)o SocialMediaMarketing(Facebook,Instagram,Twitter,YouTube, etc.)
ShippingandLogistics
Belowwehavelistedafewcommonareasyouwillwanttoconsiderregardingshippingandlogistics.
• InventoryandStorage
Mostmanufacturersdonotoffertowarehousetheproductsyoupurchase,althoughsomewillforafee.However,supplementsarerelativelysmallitems,mostnewbusinessownerscaneasilystocktheproductsattheirhomeorintheirgarage.Onceyougetbeyondthatpointasmallstorageunitshouldsufficeuntilyouneedtoleaseyourownwarehousetomeetthe demand.
• 3rdPartyFulfillmentandDropShipping
Asimplewaytohandleallofyourshippingandfulfillmentneedsistosetupanaccountwitha3rdpartyfulfillmentordropshipper.
• FedEx/UPS/USPSvs.FreightCarrier
FormostofyoursmallordersyouwillusuallywanttoshipyourproductsdirecttoyourcustomersthroughFedEx,UPSorUSPS(U.S.PostOffice).However,forlargerorderswhereyouareshippingouthundredsofbottlestoasinglelocation,itmaybemoreeconomicaltoshipbyfreightcarrier.
• TrackingYourShipments
Onceyouritemshavebeenshippedouttoyourcustomer,itisalwaysimportanttogetatrackingnumber.Thisnotonlykeepsyourcustomerinformed,butitcansaveyouhoursofcustomerservicetime.Asyouwillsoonfindout,everyonewantstoknowwhentheirpackagesarearriving.
GrowthOpportunities
Onceyouhaveestablishedasolidfoundationforyourvitaminandsupplementbusiness,youshouldbecontinuallyseekingoutwaystoattractnewcustomers.Oneofthegreatthingsaboutstartingyourownbusinessisthatthereisnolimitationonhowbigyoucanget.Here’sashortlistofthingstolookforwardtoinbuildingyournewsupplementbusiness.
• ExpandingYourProductLine
Althoughyoumayhavestartedoutwithjustoneorafewsupplementproducts,manysupplementmanufacturersstockavarietyofsupplements.HereatBlueLineweofferover26+differentstockformulas.Thisenablesyoutostartsmallandbuildupyourinventoryatyourownpace.
Onceacustomervisitsyourwebsiteorstopsbyyourstore,theywillnowhavetheopportunitytopurchasemorethanjustoneortwodifferentitems,thusincreasingyourtotalsalesrevenue.
• CustomFormulationsHavingtheabilitytooffercustomformulationstoyourlargercustomerscanreallyopenthedoortonewopportunities.Customordersaregenerallymuchlargerinvolume,whichinturnmeansgreateroverallprofits.Byaddingservicesforcustomformulations,youwillnowbeabletomeettheeverchangingneedsofyourcustomersandtheirspecificsupplement requirements.
• SettingUpRetailStoreAccounts
Anotheravenuetoexploreonceyouhaveestablishedyourself,istogoaftersettingupretailaccountswithbothbrickandmortarandonlinesupplementstores.Thiswillenableyoutoexpandyourreachatboththelocalandnationallevel.Italsoallowsyoutosellmoreproductthroughfewercustomers.
Conclusion
AsyoucanafterreadingthroughoureBook,thereisalotofinformationtothinkabout.However,don’tletthatdiscourageyou.Justlikeanyotherbusinessitallcomesdowntojustafewbasicsteps.Whenitcomestostartingyourownsupplementbusinessourgoalistosimplifytheprocessforyou.Infact,therereallyareonlythreebasicstepstogetstarted.Again,just(1)Choosethetypeofsupplementyouwanttosell,(2)Selectlabelbrandordesign(3)Placeyourorder.It’sreallythatsimple.Feelfreetogiveusacall.Weareheretohelpansweryourquestionsandguideyouthroughtheprocess.Intheend,yoursuccessbecomesoursuccess.Wehopetohearfromyousoon!
Lookingforwardtoyoursuccess!
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