3 EASY STEPS ToStartYourOwnHealth&WellnessBusiness

eBookInstructionManualPresentedby

TABLEOFCONTENTS

Introduction Page2

PrivateLabelingYourOwnBrand Page3

ChoosingYourTargetMarketandYourProducts Page4

ChoosingYourSupplier Page4

CustomLabelingandPackaging Page5

WhereToSellYourProducts Page6

AdvertisingandMarketing Page7

ShippingandLogistics Page7

GrowthOpportunities Page8

Conclusion Page9

*WholesalePriceListandMinimumOrders CALLorEMAIL

IntroductionBlueLineProductsspecializesinhealthandwellnesssupplementsforpeople.Wehavebeeninthesupplementbusinessforover8yearsproducingavarietyofformulationsforresellers,bothlargeandsmall,throughouttheUnitedStatesandtheworld.Ourstockformulalistincludes26supplementformulasforyoutochoosefrom.Oneuniqueaspectofourbusinessmodelisthatweprovidebothcustommanufacturingandprivatelabeling.

Custommanufacturingallowsourcustomerstofullycustomizetheexactingredientsthatgointotheirsupplementformula.OurPrivateLabelProgramenablesnewstartupcompaniestochooseprovensupplementsfromourin-housestockformulasandlabelthemastheirowntoquicklyenterthemarket.Thisprocessnotonlyallowsresellerstocreatetheirownuniquebrand,butitsavestimeandmoneybyeliminatingtheneedtohireemployees,purchaseequipment,setupamanufacturingfacilityandqualifyforthirdpartycertifications.

Althoughgettingstartedinthesupplementbusinessinvolvesjust3EasySteps,wewantedtoprovideyouwithsomeadditionalinformationtohelpguideyoualongtheway.Inthefollowingmaterial,wehaveprovidedsomegeneralinformationregardingprivatelabelingandhowtostartyourownsupplementbusiness.Ifyouhaveanyquestionsjustgiveusacallat(877)522-7673.

GenericorPrivateLabeling

• WhatIsPrivateLabeling?Inthecaseofsupplements,privatelabelingisthesimpleprocessoftakinganexistingproductandbrandingitasyourown.Thisisverycommon,notonlyinthevitaminandsupplementindustry,butjustabouteveryindustryyoucanthinkof,fromfoodtoclothingtoelectronicsandmore.

• BenefitsofPrivateLabeling

Afewkeybenefitsthatstandoutwhenprivatelabelingsupplementsare(1)Cost,(2)Efficiencyand(3)BrandRecognition.Bytakinganexistingproductthathasalreadyproventobesuccessfulinthemarket

youcansignificantlyreduceyourstart-upcosts,enablingyoutoenterthemarketimmediately.First,willeffectivelyeliminatednumerousoverheadcostsincluding:researchanddevelopment,warehouseandproductionfacilities,employees,officeequipment,utilities,andsomuchmore.

Second,byutilizingtheexisting,provenmanufacturingfacilityandstaffofyoursupplieryouwillinheritanefficientandstreamlinedbusinessmodel.Thisincreasedefficiencywillallowyoutofocusonthemarketing,ratherthanalloftheotherstagesofresearch,production,management,etc.

Finally,oneofthegreatbenefitsofprivatelabelsupplementsisthatyougetthesamehigh-qualityproductastheindustryleaders,whileatthesametimecreatingyourownbrandrecognition.Thisisextremelyimportant.Ascustomersenjoyyourproductstheywillcomebacktimeandagain.Bycreatingyourownbrand,youalsohavetheoptiontosellyourproductatapremiumortoundercutthecompetitionwithlowerpricing.Nowyoucangetthebestofbothworlds.

• WhatDoINeedToGetStarted?

Gettingstartedwithprivatelabelingiseasy.Infact,it’saseasyas1,2,3withBlueLineProducts.Simplychoosethetypeofproductsyouwanttosell,wecreatecustomlabelsforyourproductforasmallfee,andyouplaceyourorder.It’sreallythateasy!Ofcourse,therearemanyotherthingstotakeintoconsiderationtoestablishasuccessfulbusiness,buttheprocesstogetstartedisverystraight forward.

• HowMuchDoesItCostToGetStarted?

Thecosttogetstartedwillvarybasedonthetypeofproductsyouwanttostartwithandthequantityyouwishtopurchase.WithBlueLineyoucanstartwithaslittleasjust12bottles.Sinceweprovidelabeldesignandlow-costlabelswithourprivatelabelingprogram,youcanliterallygetstartedsellingliquidvitaminsandsupplementsforaround$200ininventory.Thegreatpartisthatthisallowsyoutocourse,onceyoudoneedtopurchasethosehighervolumes,you’llgetadditionalvolumediscountswhichinturnwillincreaseyouroverallmargins.

ChoosingYourTargetMarketandYourProducts

• CompleteLinevs.SingleProductWhenchoosingyourtargetmarketandthespecificsupplementproductstosell,oneofthefirstquestionsyoumightwanttoansweriswhetheryouwillwanttofocusonmarketingandsellingasingleproductoramoreextensiveproductline.HereatBlueLineweoffer26supplements.Thisallowsyoutostartwithjustoneortwoproductstogetyourfeetwet,ortoprovideafulllineofsupplements

toyourcustomers.Thechoicereallycomesdowntohowyouplantomarkettheproductsandyourinitialbudgettopurchaseinventory.

• DeterminingYourPricePointThepricepointsyouchoosetosellyourproductsatwillrequiresomeresearch.Youwillwanttofindouthowmuchyourcompetitorsaresellingtheirproductforanddeterminewhetheryouwanttopromoteyourproductsasa“discount”bycharginglessorasbrandorasa“premium”brandwhereyouchargemore.Again,thiswillcomebacktoyourmarketingstrategy.

• HotTrendingProducts

Supplementscontinuetobegrowingindustry.Itseemsthateverymonththerearenewsupplementproductcomingoutandexcitingnewwaysthatcompaniesaremarketingtheseproducts.Agreatexampleis5-hourEnergyShot.Thisoneproducthascreatedanentirenewsupplementmarket.Now,therearesub-categoryenergyshotsformen,women,sports,mentalfocusandmore.Allittakesisonecreativeideaandtheskyisthe limit!

• PeopleandPets

HereatBluelineProducts,weofferapproximately26effectivesupplementsforpeople.Infact,someofourbestsellersareourfatburningdropsandsleepaid.Thisisgreattimetobecreativeandunlockthenextindustrytrend,whetheritbeforpeople.

ChoosingYourSupplier

• CustomerServiceOfthemanyfactorstoconsiderwhenchoosingyoursuppliermanypeopleoftenoverlooktheneedforqualitycustomerservice.Efficientandhelpfulcustomerserviceplaysaroleineveryaspectofyourcommunicationswithyourchosensupplier.Whetheritbetheneedtogetaquickquote,determiningproductionandleadtimes,pricing,qualityassurance,shippingoranyotheraspectofyourbusinessrelationship.Inmanycases,asolidcustomerservicerelationshipcanoftenoutweighthebenefitsofaproductcostthatisslightlylower.

• ExperienceandTrackRecord

Whenprivatelabelinganothercompany’sproducts,itisimportanttochooseacompanythathasthenecessaryexperienceandaproventrackrecordbothwithmanufacturingtheproductsandprovidingtopqualityprivatelabelingservices.Itisalsoimportanttoconfirmthatyouaredealingdirectlywiththemanufacturer.Therearecompaniesthatmayrepresentthemselvesasmanufacturers,butinreality,theyaresimplya“middleman”whopassesontheactualmanufacturingtoanothercompany.Thisnotonlycostsyoumoneyoneveryorderyouplace,butitalsoaddsanunneededlayerofthirdpartycommunicationwhichcanoftentimescreatedelaysand confusion.

• Pricing

Aswithanyproduct,gettingagoodpricecanmakeorbreakacompany.Again,thisiswhyitisimportanttodealdirectlywiththemanufacturerwheneverpossible.There’snoneedtopayamiddlemananextra10%-20%abovewhatthemanufacturenormallycharges.HereatBlueLinewewillgladlysendyouourPrivateLabelProgramwholesalepricelist.Onceyougetit,youwillnoticethattherearepricebreaksbasedonthequantityordered.Forlargeordersorordersthatrequireacustomformulation,simplycontactoneofoursalesrepresentativesandtheycanprovideyouwithacustomquotetailoredtomeetyourspecificneeds.

• Quality

Whenitcomestohealthandwellnesssupplements,qualityisanotherveryimportantfactor.Itispossibletomanufacturesupplementsthathavejustafewingredientsoraverylowquantityofspecificingredientsthatarethenmarketingasthenext“WOW”product.Thesetypesofmarketinggimmicksarecommoninthemarketplace,buteventuallyfadeaway.Customersmaybefooledonceortwice,butitisrarethattheywillcomebacktimeandagainifthesupplementisnotdoingitsintendedjob.Therefore,youwanttochooseafullycertifiedmanufacturerwhocanalsoadviseyouontheeffectivenessofspecificrawingredientsthatyouareconsideringusinginyourvitaminandsupplementproducts.Ahighqualityproductbringsrepeatcustomers.Alowqualityproductusuallyjustbringsmoreheadaches.

• 3rdPartyCertification

ItisextremelyimportanttochooseamanufacturerthathasanFDAapprovedmanufacturingfacilityandthatisGMPcompliantwithNSFcertification.Bydoingso,youcanrestassuredthatthemanufacturingcompanyisbeinginspectedonaregularbasisandmeetsallgovernmentalandsupplementindustrythirdpartyrequirementsandguidelines.Withoutsuchassurances,thereisnowaytodeterminethequalityoftheproductsthatyouarepurchasingorthattheproductsarewhatareshownonthebottlelabel.

• ProductionandLeadTimesTherearemanyfactorsthatdeterminetheproductionandleadtimetomanufacturethesupplementsyouwishtopurchase.WhenitcomestoourPrivateLabelProgram,BlueLineisusuallyabletoshipoutourin-housestockformulasthesameornextday,dependingonthequantityyouneedandcurrentstocklevels.Allprivatelabelordersincludeyourcustomlabelforeverybottleyoupurchase.Forlargerorderstheleadtimeisgenerallyabout2weekssincewereplenishourstockitemsonaregularbasis.

Forcustomcontractmanufacturingpurchasestheindustryleadtimeis8-12weeks.AtBlueLinewetrytokeepourleadtimesdownto6-8weeks,butthismayvary.Keepinmindthataproductiondateisonlyscheduledoncethemanufacturerhasallofthenecessaryrawingredients,bottles,labelsandpackaginginplace.Forthisreason,itisimportanttoschedulethedeliveryofalloftheseitemsassoonaspossible.

CustomLabelingandPackaging

• SamplesofCustomLabelingandPackaging

• DesigningYourOwnLabelsWhenitcomestodesigningyoursupplementlabels,youbasicallyhavetwochoices.Youcaneitherdesignthemyourselforhandthattaskovertoaprofessionalgraphicdesigner.Somevitaminandsupplementmanufacturershavetheirowngraphicdesignerthatcanprovidethisserviceforyou.Ifnot,orifyouwanttohavemorecontrolofyourlabeldesign,youmaywanttohireathirdpartygraphicdesigner.HereatBlueLineweprovidelabeldesignsforproductsorderedunderourPrivateLabelProgram.Wenormallywillhaveadesignreadyforfirstlookwithin72hours.

• PurchasingLabelsandPackaging

Printingcustomlabelsandpackagingissimilartodesigningyourownlabels.Itismostcommonforcustomerstooutsourcethissteptoaprofessionallabelandpackagingcompany.BlueLinedoesprovidecustomprintedlabelsandstandardnon-printedpackagingforproductsorderedunderourPrivateLabelProgram.Forcustomorders,wecanprovidebothlabelsandpackagingservices.Thismakesitmoreofaturnkeyprocessforourcustomers.

Oncethishasbeenfinalizedwewillhavethefinishedlabelsandpackagingshippeddirectlytoourwarehousewherewewillfillandlabelthebottles,packagethemandarrangeshippingtothedesiredlocation.WhereToSellYourProducts

• FamilyandFriends

Onceyourfamilyandfriendsfindoutthatyouhavestartedanewbusinesssellingsupplements,it’snotuncommonforthemtowanttotrythem.Manyofourresellerswillofferfamilymembersadiscount.Ifyouoperateanonlineecommercestoreyoucanprovidefamilyandfriendswithaspecialdiscountcodetouseonyourwebsite.Thatwayitmakesiteasyforthemtoorderyouritemsatadiscount,withouthavingtocallyoueverytimetheywantto reorder.

• StartingYourOwnE-CommerceSite

Asimplewaytopresentyournewproductsandofferthemforsaleisbysettingupanecommercewebsite.Whenyouhavealimitedproductlineyoucanusuallygetstartedforjustafewhundreddollars.Evenifyouareselling40-50productsyourtotalcostshouldstillbeunder$500.00.Monthlyfeesusuallyrunabout$20/month,soasyoucanseethisisaveryeconomicalwaytogetstartedconsideringthecostaveragesouttoabout$50/monthforthefirstyear.Afterthefirstyearyou’redowntojust$20/month!That’salotcheaperthanopeningaretailstoreandgettingstuckwithalongtermleaseyoucan’tafford.

• Sellingone-commercesiteslikeAmazonandEBay

Averypopularmethodamongnewstartupbusinessesforsellingsupplementsistolistyouritemsonecommercesiteslike,AmazonandEBay.Infact,Amazonseemstobeoneofthefastestgrowingonlinelocationsforsellingvitaminsandsupplements.OneofaddedbenefitsofusingAmazonisthatmanufacturerssuchasBlueLinecanshipyourprivatelabelproductsdirecttoAmazonandtheywillwarehouseandshiptheitemsdirecttoyourcustomers.Therearesomesmallfeesinvolved,butAmazonhandlesjustabouteverythingforyou.Allyouhavetodoissupplythemwiththeproductsandlisttheitemsontheirwebsite.

• SwapMeets•TradeShow•HealthFairs

Thesetypesofeventsselljustabouteverything.Youcanfindanythingfromnamebrandproductstousedclothingandtoys.Dependingonthecrowd,thiscouldbeaviablepart-timebusinessandgreatwayforsomeonetotestouttheirnewsupplementproductswiththepublic.Sometimesallyouneedtogettheballrollingisareallycatchylogoandaproductthatmeetsyourtargetaudience’sneeds.

• OpeningaretailstoreorkioskOnceyouhaveestablishedasolidcustombaseandhaveproventoyourselfthatyourproductwillsell,youmightwanttoconsideropeningasmallretailstoreorkiosk.Keepinmindthatthiswillsignificantlyincreaseyouroverhead,butitwillalsoopennewopportunitiestogrowyourbusiness.ThinkofGNC,ahealthstorededicatedtosellingjustvitaminsandsupplements!

AdvertisingandMarketing

• TraditionalAdvertising

Mostofusarefamiliarwithtraditionaladvertising.Weseeadseverydayinprint,ontheradioandTV.Somemethodsaremoreexpensivethanothers.Afterreviewingthecosts,youmayfindthatyouneedtostartsmallandimplementnewadvertisingcampaignsasyourbudgetallows.Belowwehavelistedafewofthetraditionaladvertisingmethodsthatmayinterest you.

o ClassifiedAdso NeighborhoodFlyerso RadioandTVo Telemarketing

• OnlineMarketing

Todayisthedigitalageandonlinemarketingcontinuestogrow.Oneofthemainreasonforthisisthatyoucanreachalargenumberofpeopleforarelativelylowcostcomparedtotraditionaladvertising.Eachmethodlistedbelowhasitsownuniquebenefitsanddrawbacks.Itisbesttoresearcheachoneindetailandfamiliarizeyourselfwiththevariousfeaturesofeachinordertobestdeterminetheoverallcostsandwhatbestsuitsyourneeds.

o PayPerClick(PPC)o WebsiteBannerAdso EmailMarketingo SearchEngineOptimization(SEO)o SocialMediaMarketing(Facebook,Instagram,Twitter,YouTube, etc.)

ShippingandLogistics

Belowwehavelistedafewcommonareasyouwillwanttoconsiderregardingshippingandlogistics.

• InventoryandStorage

Mostmanufacturersdonotoffertowarehousetheproductsyoupurchase,althoughsomewillforafee.However,supplementsarerelativelysmallitems,mostnewbusinessownerscaneasilystocktheproductsattheirhomeorintheirgarage.Onceyougetbeyondthatpointasmallstorageunitshouldsufficeuntilyouneedtoleaseyourownwarehousetomeetthe demand.

• 3rdPartyFulfillmentandDropShipping

Asimplewaytohandleallofyourshippingandfulfillmentneedsistosetupanaccountwitha3rdpartyfulfillmentordropshipper.

• FedEx/UPS/USPSvs.FreightCarrier

FormostofyoursmallordersyouwillusuallywanttoshipyourproductsdirecttoyourcustomersthroughFedEx,UPSorUSPS(U.S.PostOffice).However,forlargerorderswhereyouareshippingouthundredsofbottlestoasinglelocation,itmaybemoreeconomicaltoshipbyfreightcarrier.

• TrackingYourShipments

Onceyouritemshavebeenshippedouttoyourcustomer,itisalwaysimportanttogetatrackingnumber.Thisnotonlykeepsyourcustomerinformed,butitcansaveyouhoursofcustomerservicetime.Asyouwillsoonfindout,everyonewantstoknowwhentheirpackagesarearriving.

GrowthOpportunities

Onceyouhaveestablishedasolidfoundationforyourvitaminandsupplementbusiness,youshouldbecontinuallyseekingoutwaystoattractnewcustomers.Oneofthegreatthingsaboutstartingyourownbusinessisthatthereisnolimitationonhowbigyoucanget.Here’sashortlistofthingstolookforwardtoinbuildingyournewsupplementbusiness.

• ExpandingYourProductLine

Althoughyoumayhavestartedoutwithjustoneorafewsupplementproducts,manysupplementmanufacturersstockavarietyofsupplements.HereatBlueLineweofferover26+differentstockformulas.Thisenablesyoutostartsmallandbuildupyourinventoryatyourownpace.

Onceacustomervisitsyourwebsiteorstopsbyyourstore,theywillnowhavetheopportunitytopurchasemorethanjustoneortwodifferentitems,thusincreasingyourtotalsalesrevenue.

• CustomFormulationsHavingtheabilitytooffercustomformulationstoyourlargercustomerscanreallyopenthedoortonewopportunities.Customordersaregenerallymuchlargerinvolume,whichinturnmeansgreateroverallprofits.Byaddingservicesforcustomformulations,youwillnowbeabletomeettheeverchangingneedsofyourcustomersandtheirspecificsupplement requirements.

• SettingUpRetailStoreAccounts

Anotheravenuetoexploreonceyouhaveestablishedyourself,istogoaftersettingupretailaccountswithbothbrickandmortarandonlinesupplementstores.Thiswillenableyoutoexpandyourreachatboththelocalandnationallevel.Italsoallowsyoutosellmoreproductthroughfewercustomers.

Conclusion

AsyoucanafterreadingthroughoureBook,thereisalotofinformationtothinkabout.However,don’tletthatdiscourageyou.Justlikeanyotherbusinessitallcomesdowntojustafewbasicsteps.Whenitcomestostartingyourownsupplementbusinessourgoalistosimplifytheprocessforyou.Infact,therereallyareonlythreebasicstepstogetstarted.Again,just(1)Choosethetypeofsupplementyouwanttosell,(2)Selectlabelbrandordesign(3)Placeyourorder.It’sreallythatsimple.Feelfreetogiveusacall.Weareheretohelpansweryourquestionsandguideyouthroughtheprocess.Intheend,yoursuccessbecomesoursuccess.Wehopetohearfromyousoon!

Lookingforwardtoyoursuccess!

TheBlueLineProductsTeaminfo@bluelineProducts.com(888)866-5755