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GfK National StudyCommissioned by AT&T
• Kids start receiving mobile phones in grade schoolKids receive their first mobile phone, on average, at age 12.1. Of the kids who have a mobile phone, 34% have a smartphone.
•Mobile phones are a kid's go-to deviceIf kids had to choose one technology device for the rest of their lives, the majority say they would choose a mobile phone above all else — computer, television, tablet.
Why are these important?
DRIVE
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The Adjacent Possible
HOW?
Snapkeys
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