2014 MEDIA KIT
IN PRINT | ONLINE | IN PERSON
1 Color - 0 Cyan / 100 Magenta / 99 Yellow / 4 Black
WWW.PROSOUNDNEWS.COM • WWW.PROSOUNDNETWORK.COM • WWW.NBMEDIA.COM
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NewBay Media Pro Audio Group’s brands include:
NEWBAY MEDIA’S PRO AUDIO GROUP NewBay Media’s Pro Audio Group reaches more than 500,000 audio professionals worldwide through multiple publications, show dailies, websites, eNewsletters and custom publishing efforts. Serving the professional recording and sound production technology industries for over 40 years, NewBay Media covers the latest developments in Live Sound, Recording and Music Production, Post Production, Broadcast, Audio Technology, and Audio Hardware and Software Retail. While meeting the demands of a global industry, the Pro Audio Group offers a dynamic pro audio online community as well as news reports and analysis, feature stories, gear reviews and product news.
PRO SOUND NEWSPro Sound News is a monthly news journal dedicated to the business of the professional audio industry. For more than 35 years, Pro Sound News has been — and still is — the leading provider of timely and accurate news, industry analysis, features and technology updates to the expanded professional audio community — including recording, post, broadcast, live sound, and pro audio equipment retail.
2014 Mission Statement
3 NewBay Media Pro Audio Group’s brands include:
FRANK WELLS, EDITORIAL DIRECTOR | Phone: (212) 378.0400 ext. 535 | Fax: (615) 246.2683 | Email: [email protected]
2014 Editorial Calendar
Cover Date Special Report Supplements and Companion Publications Bonus Distribution Deadlines
JANUARY Sound Reinforcement: 2013 in retrospect. 2014 expectations Winter NAMM
Editorial: 1.6.14Ad Reservation: 1.3.14
Ad Materials: 1.9.14
FEBRUARY The Modern Studio: Design Trends Theater Sound MusikMesse/ ProLight & Sound
Editorial: 2.4.14Ad Reservation: 1.31.14
Ad Materials: 2.7.14
MARCH State Of The Industry—Market survey and analysis for Live, Recording and Post HOW Sound NAB
Editorial: 3.3.14Ad Reservation: 2.28.14
Ad Materials: 3.7.14
APRIL NAB Review: Gear and HighlightsEditorial: 3.31.14
Ad Reservation: 3.28.14Ad Materials: 4.4.14
MAY Post Production Trends Sports Venue Sound Editorial: 5.2.14
Ad Reservation: 5.1.14Ad Materials: 5.5.14
JUNE Digital Audio Networking: Market Update Music Festival Business InfoCOMMEditorial: 5.28.14
Ad Reservation: 5.27.14Ad Materials: 5.30.14
JULY InfoComm Review: Gear and HighlightsEditorial: 6.30.14
Ad Reservation: 6.26.14Ad Materials: 7.3.14
AUGUST State Of The Industry: Salaries and Careers Music Festival BusinessEditorial: 7.28.14
Ad Reservation: 7.25.14Ad Materials: 8.4.14
SEPTEMBER AES Convention Preview: Event and Content Elements HOW Sound AES
Editorial: 9.2.14Ad Reservation: 8.29.14
Ad Materials: 9.8.14
OCTOBERState Of The Audio Industry: Production & Business
Trends
AES Convention Issue
AESEditorial: 9.22.14
Ad Reservation: 9.19.14Ad Materials: 9.26.14
NOVEMBER AES Review: Gear and highlights Music Festival BusinessEditorial: 11.3.14
Ad Reservation: 10.31.14Ad Materials: 11.10.14
DECEMBER The Best Of The Best: Reader’s choices of top facilities/service providers and engineers.
Editorial: 12.1.14Ad Reservation: 11.28.14
Ad Materials: 12.8.14
4 NewBay Media Pro Audio Group’s brands include:
FRANK WELLS, EDITORIAL DIRECTOR | Phone: (212) 378.0400 ext. 535 | Fax: (615) 246.2683 | Email: [email protected]
2014 Supplements & Companion Publications
Cover DateSupplements
and Companion
PublicationsDescription Distribution Publication Size Deadlines
FEBRUARY Theater Sound
Exploring the sophisticated world of theater sound, from hidden headworn microphones feeding wireless
transmitters to digital audio consoles to personal monitor mixers for live musicians to loudspeakers that range
from line arrays to digitally steerable systems.
70,000 copies each in print and digital to Pro Sound News,
Pro Audio Review, Sound & Video Contractor and Systems
Contractor News lists
Standard (see below for
specs)
Editorial: 2.4.14Ad Reservation: 1.31.14
Ad Materials: 2.7.14
MARCH, SEPTEMBER HOW Sound
HOW Sound focuses on the various applications of manufacturers’ existing product lines and House of Worship specific products with content designed to aid HOWs in their selection and implementation of professional audio technology, gear and software.
Standard (see below for
specs)
MARCH: Editorial: 3.3.14Ad Reservation: 2.28.14
Ad Materials: 3.7.14
SEPT: Editorial: 9.2.14Ad Reservation: 8.29.14
Ad Materials: 9.8.14
MAY Sports Venue Sound
Sports Venue Sound covers the business and audio technology deployed at contemporary sports facilities,
indoor and out, where the mandates of full-range audio fidelity, flexibility and configurability are upping the
demands on infrastructure.
Standard (see below for
specs)
Editorial: 5.2.14Ad Reservation: 5.1.14
Ad Materials: 5.5.14
JUNE, AUGUST, NOVEMBER
Music Festival Business
Examining the business as well as the technology behind successful music festivals.
Each issue has 20,000 print and 25,000 digital for a total of 45,000
sound company executives, tour production managers,
regional sound companies, FOH engineers, and more.
Tabloid (see page 7 for
specs)
JUNE: Editorial: 5.28.14Ad Reservation: 5.27.14
Ad Materials: 5.30.14
AUG: Editorial: 7.28.14Ad Reservation: 7.25.14
Ad Materials: 8.4.14
NOV: Editorial: 11.3.14Ad Reservation: 10.31.14
Ad Materials: 11.10.14
Specifications: Standard Size (W x H)TRIM ........................................................................... 8’ x 10 3/4”SPREAD ........................................................Bleed: 16 3/4” x 11”FULL PAGE ....................................................Bleed: 8 3/8” x 11”2/3 PAGE ................................................................. 4 9/16” x 10”1/2 ISLAND .............................................................. 4 9/16” x 7”1/2 PAGE HORIZONTAL .............................................. 7” x 4 7/8”1/2 PAGE VERTICAL ................................................. 3 3/8” x 10”1/3 PAGE VERTICAL ............................................... 2 3/16” x 10”1/3 PAGE SQUARE .............................................. 4 9/16” x 4 7/8”1/4 PAGE ............................................................... 3 3/8” x 4 7/8”1/6 PAGE VERTICAL ........................................... 2 3/16” x 4 7/8”1/6 PAGE HORIZONTAL ...................................... 4 7/8” x 2 3/16”
SALES CONTACTSTARA PRESTON ASSOCIATE PUBLISHER, EAST SALES/EUROPE Phone: (917) 331.8904 | Fax: (732) 200.3303 Email: [email protected]
JANIS CROWLEY WEST COAST SALES Phone: (415) 505.1985 Email: [email protected]
DOUG AUSEJO SPECIALTY SALES ASSOCIATE
Phone: (650) 238.0298 Email: [email protected]
EDITORIAL CONTACTSFRANK WELLS, Editorial Director Phone: (212) 378.0400 ext. 535 | Fax: (615) 246.2683 Email: [email protected]
Send Materials To: Pro Sound News, Production Department 28 E. 28th Street, 12th Floor New York, NY 10016
5 NewBay Media Pro Audio Group’s brands include:
Cover Advertising RatesCOV 2 ..............................................$9,639
COV 3 ..............................................$8,120
COV 4 ..............................................$10,353
2014 Print Advertising Rates
4-Color Print Advertising Rates
Add to 4-Color Rates: 5th color (PMS) $785; 5th color (PMS) metallic ink $950
4-Color 1x 3x 6x 12x 18x 24x 36x 48x 60xTab $8,295 $8,055 $7,415 $7,140 $6,845 $6,615 $6,485 $6,355 $6,265
Tab Spread $14,790 $14,340 $13,030 $12,525 $12,030 $12,715 $12,515 $12,295 $12,150
Junior $7,155 $6,935 $6,300 $6,060 $5,810 $5,675 $5,565 $5,460 $5,385
Junior Spread 1/2 Tab $12,565 $12,170 $12,060 $10,635 $10,215 $9,950 $9,775 $9,590 $9,460
1/2 Page Junior $4,965 $4,745 $4,445 $4,255 $4,125 $3,965 $3,875 $3,805 $3,745
1/3 Page Junior $4,330 $4,105 $3,805 $3,635 $3,530 $3,835 $3,325 $3,265 $3,220
1/4 Page Junior $3,520 $3,425 $3,145 $3,005 $2,905 $2,790 $2,750 $2,685 $2,665
1/6 Page Junior $2,770 $2,635 $2,595 $2,375 $2,215 $2,190 $2,145 $2,120 $2,085
Career Marketplace:$120 per column inch, frequency discount available
3-month minimum/Combined Frequency Discounts: 6x – 5% less, 12x – 15% less.
Classifieds ($120 per column inch)
Ad Size 1x 3x 6x 12x1 Col x 4” $480 $460 $440 $400
1 Col x 3” $360 $345 $330 $300
1 Col x 2” $240 $230 $220 $200
1 Col x 1” $120 $115 $110 $100
Product Spotlight(high-res. picture plus 30 words and contact information)
Frequency Price Per Issue 1x .............................................$675
3x .............................................$655
6x .............................................$605
12x ............................................$525
6 NewBay Media Pro Audio Group’s brands include:
Now it is easier and more cost-effective than ever to reach the combined 66,525* qualified audio professionals receiving Pro Sound News, Pro Audio Review, and Mix every month!The Audio Production Marketplace Advertising Network will place your ad in the monthly editions of these three publications, all for just one low price!
Act now to take advantage of the unprecedented savings available with our introductory network promotional rate in this exclusive and very high profile advertising section within all three magazines.
Audio Production Marketplace Advertising Network Introductory rates are as follows:
AD SIZE DIMENSIONS** PRICE
1/2 pg H 7”w x 4”h $1,500
1/4 pg H 7”w x 2”h $900
1/4 pg V 3”w x 4”h $825
1/8 pg H 3”w x 2”h $600
1/12 pg V 2”w x 4”h $450** Dimensions are approximate. Please contact your sales representative for exact dimensions
and specs.
Special introductory rates are net and provide a one-month insertion inclusive of all 3 magazines in the Marketplace Network. Rates are also based upon a min. consecutive 3 month commitment.
For more information on how you can take advantage of this limited-time offer, contact:
DOUG AUSEJO, Specialty Sales Associate Phone: 650-238-0298 | Email: [email protected]
* Pro Sound News, June 2011 BPA; Pro Audio Review, June 2011 BPA; Mix, June 2011, publisher’s own data
Introducing an Advertising Network Opportunity Exclusive
[63]
April 2010 prosoundnews.com
marketplace
1April 2010 | ProAudioReviewwww.proaudioreview.com
Marketplace
1 Color - 0 Cyan / 100 Magenta / 99 Yellow / 4 Black
FOR MORE INFORMATION ON PRO AUDIO REVIEW’S
MARKETPLACE ADVERTISING PLEASE CALL 212.378.0461
2014 Audio Production Marketplace
7 NewBay Media Pro Audio Group’s brands include:
2014 Print Advertising Sizes&Specifications
Material Instructions Method and Paper: Web offset, coated text and cover, saddle-stitch. Bleed: No additional charge. Minimum size 1/2-page horizontal.
Electronically Provided AdsOnly high-resolution Adobe PDF files are accepted. All electronic files must be accompanied by a color proof or laser proof. If a color proof or laser proof is not provided, we cannot guarantee color reproduction quality.
Submission InstructionsSend Materials To: Pro Sound News, Production Dept. 28 E. 28th Street, 12th Floor New York, NY 10016Our preferred file format for digital ad files is Adobe® Acrobat® PDF/x-1a files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. Please use http://newbayadportal.com/HowToUse.aspx. When using this site, all pages must be sent as individual PDF files.Please make sure the advertiser’s name is included in the file name. When uploading ads to the ftp site, please notify your sales representative and provide a color proof.
Custom Marketing SolutionsREPRINTSOrdering reprints of articles that appear in Pro Sound News is an inexpensive and effective way to maximize your exposure in the market. PDFs are also available for website posting. Contact your sales rep today for details!
LIST RENTALReach highly responsive industry decision-makers. Demographic and purchasing authority selects are available. For more information, contact your sales rep today.
CUSTOM PUBLISHINGOur design team provides a full range of custom publishing services, including print and electronic newsletters, catalogs and advertorials.
PRINT PUBLISHING SCHEDULE: (12x/year)PRINT CIRCULATION: 20,025 Copies (BPA Audit, June 2011)PAGE TRIM SIZE: 10 3/8” x 14 1/4”Ad Size Width Height
Tabloid Spread (trim): 20 3/4” 14 1/4”
Tabloid Spread (bleed): 21 1/2” 14 1/2”
Tabloid (trim): 10 3/8” 14 1/4”
Tabloid (bleed): 10 3/4” 14 1/2”
Junior Page Spread (trim) 16” 10 7/8”
Junior Page Spread (bleed) 16 1/2 12 1/4”
Junior Page (trim): 7 1/4” 10 5/8”
Junior Page (bleed): 7 5/8” 12”
1/2 Tabloid Page-Horizontal (trim): 10 1/4” 7 3/8”
1/2 Tabloid Page-Horizontal (bleed): 10 1/2” 7 3/4”
1/2 Tabloid Spread-Horizontal (trim): 20 1/2” 7 3/8”
1/2 Tabloid Spread-Horizontal (bleed): 21” 7 3/4”
1/2 Tabloid Page-Vertical (non-bleed): 4 5/8” 13 1/2”
1/2 Tabloid Page-Vertical (bleed): 5 1/8” 14 1/4”
2/3 Junior Page: 4 5/8” 10”
1/2 Junior Page-Horizontal: 7” 4 7/8”
1/2 Junior Page-Island: 4 5/8” 7 1/2”
1/3 Junior Page-Square: 4 5/8” 4 7/8”
1/3 Junior Page-Vertical: 2 3/8” 10”
1/4 Junior Page-Vertical: 3 1/2” 4 3/8”
1/4 Junior Page-Horizontal: 4 3/8” 3 1/2”
1/6 Junior Page-Vertical: 2 3/8” 4 7/8”
1/6 Junior Page-Horizontal: 4 7/8” 2 3/8”
Banner (trim) 10 3/8” 3 1/2”
Banner (bleed) 10 3/4” 3 3/4”
Keep all essential live matter 1/4” inside trim all around.
8
Today's Top Story - 12.08.11
GC Pro Adds Horsepower to SlangWestlake Village, CA (December 8, 2011)—Vince Lawrence's Slang Musicgroup
in Chicago recently turned to GC Pro when upgrading the company's production
studio. More »
Today's NewsRomanowski Masters with Jones » Baby Doc Goes Super Sonic »Studio Technologies Loves a Parade »
L-Acoustics Takes On New Life »
Today's Featured BlogThe AKG C214: It’s Not Simply 200 Lessby Rob TavaglioneI know what you're thinking (a la Nigel Tufnel): “Well, it's 200 less, isn't
it?” Sure, the C214 offers fewer features than its esteemed older brother, the
AKG C414, but the C214 is only $649 list, which is more like $600 less ...
right? More »
Quote of the Week"I got very involved in the mixing with this record. Handing the record off to
Tchad Blake to mix was a good move. He then sent me mixes remotely from
Wales, where he lives, and had me comment on them. I was surprised at his
treatment of drums and electric guitar, and quickly learned that he is very good
at the hard-rock stuff and making each track stand out from one another." -
Eric Earley, guitarist/vocalist of Blitzen Trapper »
Sponsored Video of the Month
Primera Bravo 4102 Disc Publisher Review by Ton of Soul Productions
Take a look at how Chris Taylor with Ton of Soul Productions has saved time
and money by purchasing a Primera Bravo 4102 Disc Publisher. By printing
discs in-house, Chris has been able to quickly turn around short-runs of CD's
for his customers. http://www.primera.com/ More »
©2011 NewBay Media, LLC
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© 2011 NewBay Media LLC, 28 East 28th Street, 12th Floor, New York, NY 10016 | 212.378.0400
NewBay Media Pro Audio Group’s brands include:
2014 eNewsletter Rates&Specifications
CUSTOM EBLASTQuoted on Request Client-provided content and graphic and/or repurposed Pro Sound News editorial email blast to entire Pro Sound News email subscriber list. Additional lists avail able at incremental CPM. Editorial custom content creation costs quoted on demand.
Custom eBlast Specifications1. Flat html file - no scripting, no rich media.2. All images and urls should link back, absolutely, to their sources.3. If using CSS, inline tags are preferred - no external style sheets.4. Custom emails should be 999 pixels high by 728 pixels wide.5. A text version to send to our text-only subscribers.
1 LEADERBOARD (728X90) Maximum file size: 40k
2 MEDIUM RECTANGLE (300X250)
3 FULL BANNER (468X60)
Today's Top Story - 12.08.11
GC Pro Adds Horsepower to SlangWestlake Village, CA (December 8, 2011)—Vince Lawrence's Slang Musicgroup in Chicago recently turned to GC Pro when upgrading the company's production studio. More »
Today's NewsRomanowski Masters with Jones » Baby Doc Goes Super Sonic »Studio Technologies Loves a Parade »L-Acoustics Takes On New Life »
Today's Featured BlogThe AKG C214: It’s Not Simply 200 Lessby Rob TavaglioneI know what you're thinking (a la Nigel Tufnel): “Well, it's 200 less, isn't it?” Sure, the C214 offers fewer features than its esteemed older brother, the AKG C414, but the C214 is only $649 list, which is more like $600 less ... right? More »
Quote of the Week"I got very involved in the mixing with this record. Handing the record off to Tchad Blake to mix was a good move. He then sent me mixes remotely from Wales, where he lives, and had me comment on them. I was surprised at his treatment of drums and electric guitar, and quickly learned that he is very good at the hard-rock stuff and making each track stand out from one another." -Eric Earley, guitarist/vocalist of Blitzen Trapper »
Sponsored Video of the Month
Primera Bravo 4102 Disc Publisher Review by Ton of Soul ProductionsTake a look at how Chris Taylor with Ton of Soul Productions has saved time and money by purchasing a Primera Bravo 4102 Disc Publisher. By printing discs in-house, Chris has been able to quickly turn around short-runs of CD's for his customers. http://www.primera.com/ More »
©2011 NewBay Media, LLC
Manage Your Email Preferences/UnsubscribeChange Your Email Address
You have received this message because you previously gave your email address to NewBay Media LLC.© 2011 NewBay Media LLC, 28 East 28th Street, 12th Floor, New York, NY 10016 | 212.378.0400
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Integrate Your Messaging from Print to Online Today with a Product Placement or Banner Advertisement in Pro Sound New’s Daily eNewsletter!SIZE SPECIFICATIONS
LEADERBOARD 728 x 90 $2,600
MEDIUM RECTANGLE 300 x 250 $1,950
FULL BANNER 468 x 60 $980
For advertising questions, please contact your NewBay Media sales representative today! Direct technical questions and submit materials to Rob Granger: [email protected] or (212) 378.0483.
Materials due three days prior to mail date. GIF or JPEG files only. No rich media. Animated GIF’s OK. Include with artwork: referring URL and alt text.
New for 2014!Place your message in these targeted monthly
eNewsletters:Music Festival Business (Week 1)
HOW Sound (Week 2)Sports Sound (Week 3)
Theater Sound (Week 4)Pricing*: Leaderboard — $950/week; Medium Rectangle: $750/week; Banner — $650/week
* Discounts apply if advertising in all 4 newsletters
9 NewBay Media Pro Audio Group’s brands include:
LEADERBOARD
MEDIUM RECTANGLE
FULL BANNER
AD DESCRIPTION AD SIZE (pixels) PRICE
LEADERBOARD 728 x 90 $100/CPM
FULL BANNER 468 x 60 $85/CPM
MEDIUM RECTANGLE 300 x 250 $125/CPM
SPECIFICATIONS & PRICING GUIDE
Accepted Ad Formats
Expandable Banner, Standard Banner,
Peel Backs, Page Take-overs
Lead Time 4 days
Maximum file size 100 KB
Accepted FlashVersions up to Flash 10
RICH MEDIA
2014 Online Rates&Specifications
Required Files Size or Length Loop/Time Media Types Accepted Audio Accepted 3rd Party
Serv
.jpg, .gif, swf,
3rd party tag,
click through URL
50k 3 loop/15 secAll Rich Media
except DHTML
User Enabled Audio
Streams OnlyYes
AD UNIT SPECIFICATIONS
Direct technical questions and submit materials to Sujin Lee:[email protected] or (212) 378.0433.
10 NewBay Media Pro Audio Group’s brands include:
For more information, or to reserve advertising space, contact your regional sales representative:
SALES CONTACTSTARA PRESTON ASSOCIATE PUBLISHER, EAST SALES/EUROPE Phone: (917) 331.8904 | Fax: (732) 200.3303 Email: [email protected]
JANIS CROWLEY WEST COAST SALES Phone: (415) 505.1985 Email: [email protected]
DOUG AUSEJO SPECIALTY SALES ASSOCIATE Phone: (650) 238.0298 Email: [email protected]
EDITORIAL CONTACTSFRANK WELLS, Editorial Director Phone: (212) 378.0400 ext. 535 | Fax: (615) 246.2683 Email: [email protected]
Send Materials To: Pro Sound NewsProduction Department 28 E. 28th Street 12th Floor New York, NY 10016
GENERAL SPECIFICATIONS• Allcreative must be approved and tested before a
campaign can begin.
• Creative must be received by Traffic & Campaign Management 4 business days before the campaign launch date.
• Flashcreative should use Click-Tag instead of Click-Through (http://www.adobe.com/resources/richme-dia/ tracking/designers_guide/) on (release) {getURL (clickTAG,”_blank”);}
• Whensubmittingrichmedia,analternate.gif/.jpgisrequired
• Expandableor“OutofBanner”RichMediacreativemust be click initiated
• Expandableor“OutofBanner”RichMediacreativemust no larger than twice the banner size
• Audioadsmustbeuserinitiatedandaresubjecttoeditorial approval
WEB MECHANICAL SPECIFICATIONS Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified. Our production department will be happy to produce your Web advertising FREE of charge.
CHANGES & CANCELLATIONSAll creative materials must be received at least five business days prior to the launch of the campaign. Include with artwork: Referring URL and alt text. If creative is delayed, NewBay Media reserves the right to extend the campaign and date by same number of days creative was delayed.
File Specifications Maximum file size for any advertisement is 40K. We accept animated or static .gifs/.jpgs, but do not accept Rich Media/Flash for the newsletters. (*Please note that Microsoft 2007-and-up WILL NOT animate .gifs in emails, only the first frame of the animation will appear. We recommend that you start your animated .gifs on the most important frame to accommodate this Microsoft issue, this way it will allow Outlook end-users to see your pertinant info and anyone using other email apps will be able to view the full animation cycle. Vist http://office.microsoft.com for more details.)
Materials Due All creative materials must be received at leastfive business days prior to the launch of the newsletter.
Rejecting Creative NewBay Media reserves the right to approve all ad creative which will run on any NewBay Media newsletters. NewBay Media reserves the right to reject any creative that does not follow our specifications.
3rd Party Tag Policy NewBay Media will accept and traffic up to three tags per placement, per campaign.
Late Creative NewBay Media will not delay the deployment of a newsletter due to late creative.
2014 Online Specifications&Contacts
11 NewBay Media Pro Audio Group’s brands include:
Professional/Industry magazines 94%
Search Engines (Google, Yahoo, etc) 51%
Online community/forum sites 46%
Web sites produced by professional magazines 54%
Manufacturer web sites 72%
Electronic Newsletters 55%
E-mail from vendors 32%
Manufacturer seminars 28%
Books 31%
Retail Sales staff 14%
Manufacturer Sales and Support staff 31%
Tradeshows/Conventions 58%
Conferences/seminars 27%
Online webinars/interactive presentations 12%
Word of mouth/peer to peer 59%
Vendor White Papers 14%
Direct mail from vendors 17%
Catalogs (print) 41%
HOW OFTEN DO YOU VISIT THE WEBSITE WWW.PROSOUNDNETWORK.COM?
WHAT SOURCES DO YOU RELY ON TO STAY UP TO DATE ON TRENDS, TECHNIQUES, PRODUCTS, VENDORS AND NEWS FOR YOUR RECORDING NEEDS?
2014 Who’s Reading Pro Sound News?
12 NewBay Media Pro Audio Group’s brands include:
HOW MANY YEARS HAVE YOU BEEN IN THE AUDIO INDUSTRY?
WHAT IS YOUR ROLE IN THE PURCHASING PROCESS FOR AUDIO EQUIPMENT AND SUPPLIES RELATED TO YOUR PRIMARY AUDIO ACTIVITIES?
2014 Who’s Reading Pro Sound News?
52% 6%
13%
29%
Less than 5 years
Between 5 and 10 years
Between 10 and 20 years
Longer than 20 years
Sole Decision Maker
Make recommendations,consult, and advise
No role in decision
42%4%
54%
Go to manufacturer/reseller website for more information 90%
Call direct to manufacturer/resellerfor more information 21%
Share information with colleagues 61%
Purchase product frommanufacturer/reseller 39%
WHAT TYPE OF ACTIONS DO YOU TAKE AS A RESULT OF SEEING PRODUCT INFORMATION IN PRO SOUND NEWS AND/OR OUR NEWSLETTER?
13 NewBay Media Pro Audio Group’s brands include:
2014 What Our Advertisers Say About Us
...and go through it from cover to cover”
“when I get my copy, I drop what I’m doing...
“ There are very few trade periodicals that I consider ‘primary reads’, i.e.
when I get my copy, I drop what I’m doing and go through it from cover to
cover. Pro Sound News not only has that distinction, but also is considered
to be a primary buy when it comes to advertising expenditures because I
think many others share my enthusiasm.”- Jeff Alexander, Vice President-Sales and MarketingProfessional Products Division,
Sennheiser Electronic Corporation
“ We continue to directly experience increased sales on
products advertised in both PSN and SCN. The right
campaign with the right magazine can do wonders for
your bottom line. While many are hailing web advertising
as the new paradigm, print advertising is alive and well!”- Bill Wenzloff, Sales and Marketing Manager, Sound Enhancement Products, Inc.
“ Pro Sound News is an integral
part of Audio-Technica’s marketing
initiative to reach the live, recording
and pro audio communities. Their
staff is extremely helpful and
professional. They partner with us
to reach our communications goals
while maximizing our advertising
dollars. PSN is an on-going winner,
addressing a wide demographic
with current, relevant editorial that
people actively seek out; and we
want our message to be
a part of it.”- Jeff Simcox, Executive Director of Marketing,
Audio-Technica U.S., Inc.