THE LARGEST STAGEIN MUSIC

GUITARWORLD.COM GUITARAFICIONADO.COMGUITARPLAYER.COM BASSPLAYER.COM KEYBOARDMAG.COMEMUSICIAN.COM

REACHING MORE MUSICIANS THAN ANY OTHER NETWORK IN THE WORLD, THE NEWBAY MUSIC GROUP PUTS YOUR BRAND ON STAGE AND IN FRONT OF AN AUDIENCE OF OVER 11 MILLION EVERY MONTH!

Reach millions of guitar players and fans with the number one guitar network in the world. NewBay Media’s Fretted Network connects brands, gear, and muscians of all levels, styles and interests, unlocking this passionate market for your brand in a massive way.

MASSIVE GUITAR REACH

NETWORK-WIDE REACHUNIQUE VISITORS: 3.4 millionPAGE VIEWS: 8.3 millionPRINT REACH: 1.26 millionFACEBOOK: 2.85 millionYOUTUBE: 461,892TWITTER: 519,506INSTAGRAM: 381,080

Our respected, expert-generated editorial reaches a vast network of passionate music tech players, producers, recording pros and hobbyists. Connect with your audience here for the ultimate in legitimate music technology reporting.

TOTAL TECH

NETWORK-WIDE REACHUNIQUE VISITORS: 267,003PAGE VIEWS: 639,662PRINT REACH: 124,200FACEBOOK: 327,318YOUTUBE: 12,615TWITTER: 69,900INSTAGRAM: 16,086

FRETTED MUSIC TECH

Big, loud, and never backing down, Guitar World dominates the guitar dialog as the world’s largest multi-media guitar platform. From top-flight coverage of iconic artists like Led Zeppelin’s Jimmy Page and Metallica’s Kirk Hammett, to features on groundbreaking new players, Guitar World is the purveyor of the guitar lifestyle. The magazine, along with its devoted online community, engages a passionate audience of guitar fans with an entertaining and insightful take on the mojo of guitar. It’s no wonder why generations of guitarists have relied on Guitar World as their source for all things guitar for more than 35 years.

Print Reach: 504,500App Downloads: 1.26MUnique Monthly Visitors: 2.5 MillionMonthly Page Views: 5 MillionNewsletter: 102,000Facebook: 1,839,000 likesTwitter: 318,000 FollowersYoutube: 432,298 SubscribersInstagram: 210,000 Followers

GUITAR IS A LIFESTYLE

REACH

98% Play electric guitar86% Play acoustic guitar85% have played for over 6 years66% influence others on what to buy 65% are considered experts97% will spend over $500 on gear this yearAre into Metal, Rock, Blues, Classic Rock, Country, Jazz...you name it!

AUDIENCE

FRETTED

Photo by Craig Schwegler

®Serious guitar players know where to go for comprehensive coverage of both the innovative and the traditional. Guitar Player spans the broadest range of musical styles, delivering diverse content that covers all skill levels and ages. Exclusive gear roundups, lessons, how-to articles, and artist interviews provide the expert tips and insights that obsessed guitarists crave. Guitar Player is the essential, real-world guitar resource that both educates and entertains.

Print Reach: 291,883Unique Monthly Visitors: 707,000Monthly Page Views: 1.236 millionNewsletter: 58,700Facebook: 802,494 likesTwitter: 149,000 FollowersYoutube: 12,076 SubscribersInstagram: 44,400 Followers

GET SERIOUS ABOUT GUITAR

REACH

90% Have played for over 6 years 96% Play electric guitar88% Play acoustic guitar81% Watch videos to get guitar info79% Are considered experts68% Influence others on what to buy 64% Go to a local music store monthlyAre into classic rock, jazz, blues, surf, rockabilly, progressive...you name it!

AUDIENCE

FRETTED

Y E A R S501967-

2017

Guitar Aficionado is the only media brand to celebrate the luxury lifestyle using a timeless icon, the guitar, as the common passion point. To be a guitar aficionado is to be part of an exclusive club whose members appreciate beauty, craftsmanship, and performance. They love fine guitars not only as musical instruments but also as works of art. Guitar Aficionado’s sophisticated design and authoritative editorial on diverse topics that include fine wines and spirits, watches, travel, and luxury automobiles appeals to our cultured audience.

Magazine Reach: 380,000Unique Monthly Visitors: 82,308Monthly Page Views: 160,285Newsletter: 21,200Facebook: 55,617 likesTwitter: 7506 FollowersInstagram: 4680 Followers

THE DELUXE LIFE

REACH

Average Age: 49Average Household Income: $383,600Average Net Worth: $2,274,000Average number of guitars owned: 1293% have taken an action as a result of reading Guitar Aficionado69% connected with an advertiser’sdigital content

AUDIENCE

FRETTED

Bass Player is the most respected name for editorial coverage among bassists, and the deepest source of inspiration, information and instruction for players of all levels and styles. BP connects bassists with their heroes via in-depth interviews and world-class tutorials, and delivers the industry’s most trust-worthy gear reviews.

Magazine Reach: 73,728Unique Monthly Visitors: 111,400Monthly Page Views: 230,232Newsletter: 26,300Facebook: 148,279 likesTwitter: 45,000 FollowersYoutube: 17,122 SubscribersInstagram: 127,000 Followers

DIG DEEPER

REACH

84% have been playing bass for more than 10 years89% also play other instruments81% visited an advertisers website 62% purchased a product as a result of reading ads in Bass Player75% advise others on choosing gear61% have a bachelor’s degree or higher

AUDIENCE

FRETTED

NOV 4-5, 2017

Electronic Musician is the #1 resource for musicians who want to record, produce, and perform better music. With in-depth tutorials, interviews with leading artists, producers, DJs, and engineers, and deep gear reviews by industry experts, we provide the knowledge you need to be at the top of your game. Want to know tips, tricks and the story behind the most innovative production happening today? You’ll find it all here. In 2017 Electronic Musician Magazine will now include all the best content from Keyboard.

Magazine Reach: 124,200Unique Monthly Visitors: 175,264Monthly Page Views: 417,090Newsletter: 42,700Facebook: 220,140 likesTwitter: 44,800 FollowersYoutube: 2163 SubscribersInstagram: 13,400 Followers

TECHNOLOGY TRENDSETTERS

REACH

88% have been playing for 10 years or more89% have a home recording studio setup79% have visited an advertisers website after seeing them in EMPlans to spend over $4400 per year on average for music equipment

AUDIENCE

TECH

<<

Keyboard is the world’s most trusted source of musical know-how and technological expertise for keyboard players. We offer in-depth reviews of the latest gear, music lessons penned by the best players, tech clinics, and interviews in which artists reveal their creative secrets. When it comes to playing great, sounding great, and making optimal buying decisions, there’s no information source like Keyboard. In 2017 Keyboard’s market-leading content can be found in the pages of Electronic Musician.

Unique Monthly Visitors: 91,739Monthly Page Views: 222,573Newsletter: 65,000Facebook: 107,178 likesTwitter: 25,100 FollowersInstagram: 2,686 FollowersDigital Quarterly eMagazine: 450,000

CREATIVE SECRETS

REACH

• Range in age from young to old, and from beginner to pro, including teachers and gear technitions• Play all types of keyboard instru-ments—acoustic and electric piano, synthesizer, organ, workstations...• Use music technology and software regularly for mobile devices and com-puters to write, record and perform

AUDIENCE

TECH

360 DEGREE ENGAGEMENT

With a wide, dynamic portfolio of properties, our brands are

everywhere your audience is. We’ll help you harness the power of our

multi-channel options to reach a community of musicians that trust

and respect our branded platforms.

• Weekly e-Newsletters

• Dynamic Websites

• Popular Print Publications

• Custom Digital Guides

• Buyers Guides – Ultimate Gear Guide

• Mobile Sites

• Exclusive Videos

• Enhanced Social Media

• Original Events

WE CAN TAKE YOU THERE

ADVERTISING SCHEDULEJAN 17 FEB 17* MAR 17 APR 17 MAY 17 JUN 17 JUL 17 AUG 17*

GEAR GUIDE

SEPT 17 OCT 17 NOV 17 DEC 17GEAR GUIDE

HOLIDAY JAN 18

Ad Close 11/2/16 11/30/16 12/28/16 1/25/17 2/22/17 3/22/17 4/12/17 5/17/17 5/25/17 6/14/17 7/12/17 8/9/17 9/6/17 9/21/17 10/4/17 11/1/17

Materials Close

11/6/16 12/5/16 12/30/16 1/27/17 2/24/17 3/24/17 4/21/17 5/19/17 5/30/17 6/16/17 7/14/17 8/11/17 9/8/17 9/26/17 10/6/17 11/3/17

On-sale Date

12/6/16 1/3/17 1/31/17 2/28/17 3/28/17 4/25/17 5/23/17 6/20/17 7/18/17 7/18/17 8/15/17 9/12/17 10/10/17 11/7/17 11/7/17 12/5/17

JAN 17 FEB 17* MAR 17 APR 17 MAY 17 JUN 17 JUL 17 AUG 17*GEAR GUIDE

SEPT 1750th

ANNIV OCT 17

NOV 17 DEC 17GEAR GUIDE

HOLIDAY JAN 18

Ad Close 10/31/16 11/28/16 12/18/15 1/23/17 2/17/17 3/20/17 4/17/17 5/12/17 5/25/17 6/9/17 7/10/17 8/7/17 9/1/17 9/21/17 10/2/17 10/30/17

Materials Close

11/1/16 11/29/16 12/22/16 1/24/17 2/21/17 3/21/17 4/18/17 5/15/17 5/30/17 6/13/17 7/11/17 8/8/17 9/5/17 9/26/17 10/3/17 10/31/17

On Sale Date

12/20/16 1/17/17 2/14/17 3/14/17 4/11/17 5/9/17 6/6/17 7/4/17 7/18/17 8/1/17 8/29/17 9/26/17 10/24/17 11/7/17 11/21/17 12/19/17

Jan/Feb 2017* Mar/Apr 2017 May/Jun 2017 Jul/Aug 2017* Sep/Oct 2017 Nov/Dec 2017 Jan/feb 2018

Ad Close 10/18/16 1/3/17 2/28/17 4/25/17 6/20/17 8/15/17 10/31/17

Materials Close

10/25/16 1/10/17 3/7/17 5/2/17 6/27/17 8/22/17 11/7/17

On-sale Date

11/29/16 2/14/17 4/11/17 6/6/17 8/1/17 9/26/17 12/12/17

GUITAR WORLD

GUITAR PLAYER

GUITAR AFICIONADO

NOTE: IN HOME DATE IS 2 WEEKS PRIOR TO ON-SALE DATE. * DENOTES ISSUES WITH BONUS NAMM DISTRIBUTION * DENOTES BONUS BASS PLAYER LIVE DISTRIBUTION

ADVERTISING SCHEDULE

ELECTRONIC MUSICIAN

NOTE: IN HOME DATE IS 2 WEEKS PRIOR TO ON-SALE DATE. * DENOTES ISSUES WITH BONUS NAMM DISTRIBUTION * DENOTES ISSUES WITH BONUS AES DISTRIBUTION

JAN 17 FEB 17* MAR 17 APR 17 MAY 17 JUN 17 JUL 17 AUG 17* SEP 17 OCT 17 NOV 17* DEC 17 JAN 18 FEB 18

Ad Close 10/31/16 11/16/16 12/20/16 1/30/17 2/27/17 4/3/17 5/1/17 6/5/17 6/28/17 7/31/17 9/1/17 10/2/17 10/30/17 11/27/17

Materials Close

11/1/16 11/17/16 12/21/16 1/31/17 2/28/17 4/4/17 5/2/17 6/6/17 6/29/17 8/1/17 9/5/17 10/3/17 10/31/17 11/28/17

On-sale Date

12/20/16 1/17/17 2/14/17 3/21/17 4/18/17 5/23/17 6/20/17 7/25/17 8/22/17 9/19/17 10/24/17 11/21/17 12/19/17 1/16/18

JAN 17 FEB 17* MAR 17 APR 17 MAY 17 JUN 17 JUL 17 AUG 17*GEAR GUIDE

SEPT 17 OCT 17 NOV 17 DEC 17GEAR GUIDE

HOLIDAY JAN 18

Ad Close 11/2/16 11/30/16 12/28/16 1/25/17 2/22/17 3/22/17 4/12/17 5/17/17 5/25/17 6/14/17 7/12/17 8/9/17 9/6/17 9/21/17 10/4/17 11/1/17

Materials Close

11/6/16 12/5/16 12/30/16 1/27/17 2/24/17 3/24/17 4/21/17 5/19/17 5/30/17 6/16/17 7/14/17 8/11/17 9/8/17 9/26/17 10/6/17 11/3/17

On-sale Date

12/6/16 1/3/17 1/31/17 2/28/17 3/28/17 4/25/17 5/23/17 6/20/17 7/18/17 7/18/17 8/15/17 9/12/17 10/10/17 11/7/17 11/7/17 12/5/17

BASS PLAYER

NOTE: IN HOME DATE IS 2 WEEKS PRIOR TO ON-SALE DATE. * DENOTES ISSUES WITH BONUS NAMM DISTRIBUTION * DENOTES BONUS BASS PLAYER LIVE DISTRIBUTION

CONTACTMari Deetz, Advertising DirectorMdeetz@nbmedia.com(650)238-0344

Jeff Donnenwerth, Advertising DirectorJdonnenwerth@nbmedia.com(212)378-0466 Jason Perl, Advertising DirectorJperl@nbmedia.com(646) 723-5419 Scott Sciacca, Advertising DirectorSsciacca@nbmedia.com(646)723-5478

PRODUCTION:

Guitar AficionadoGuitar WorldNicole Schillingnschilling@nbmedia.com(646) 723-5419

Guitar PlayerBeatrice Weir bweir@nbmedia.com(650) 238 -0265

Bass PlayerElectronic MusicianGear GuidesAmy Santana asantana@nbmedia.com (650) 238 - 0264

ADVERTISING & MARKETING SOLUTIONS: Bill Amstutz, Vice President, General Manager Bamstutz@nbmedia.com (212)378-0411

Bob Ziltz, Group Publisher Bziltz@nbmedia.com (212)378-0471 Anne Triece, Publisher Guitar AficionadoAdvertising Director - Non–Endemic Atriece@nbmedia.com (646) 723-5491 Jon Brudner, Advertising DirectorJbrudner@nbmedia.com(917) 281-4721