2011 Marketing
Trends Breakfast
January 18, 2011
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Howdy! And welcome!
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@thundertech
#ttrends
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Themes::
Time Starvation Recessionary Thinking Innovation Customer Service 2.0 Social Strategy
Marketing Integration::
BRANDING INTERACTIVE
FLASH
DESIGN
PUBLIC
RELATIONSADVERTISING
VIDEO
SOCIAL
MEDIA
EVENT
MARKETING
PACKAGE
DESIGN
NAMINGWEB DESIGN
LOGO DESIGN
INTEGRATED
MARKETING
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Interaction with content has changedgreatly over the past year with the
rising use of social networking, mobileapplications and video.
“Don’t tell me, show me.”
Content Strategy::
Most Important Mediums for Accessing
Breaking News
Mashable/Mobile
Handmark 2010 Survey
Content Strategy::
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Clear goals need to be set that considerthe audience and their distinct usage
habits.
“It’s not what you say, but how
you say it.”
Content Strategy::
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Online users desire consistent, relevant and up-to-the-minute content.
More Channels = Less Time
Content Strategy::
CONTENT
STRATEGY
YOUTUBE
CHANNEL
YOUR
WEBSITE
BLOG
POSTS
TWITTER &
TV
COMMERCIAL
TRADESHOW
PRESENTATION
Content Strategy::
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Users expect consistency and ease ofuse in BOTH their desktop and mobile
experiences
If you build it WELL, they will come
User Interface::
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If technology changes, you should at leastbe aware
Existing technology (Flash, etc) is still viable,but know about changes (HTML5, CSS3)
Consider how video, social media andpolls could make your online presencemore engaging
What it means for you::
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User Interface::
User Interface for
Mint.com
User Interface::
User Interface for
foursquare.com statistics
User Interface::
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Traditional and online media relationswill continue to merge as journaliststake the conversation online through
blogs, social networks and other tools.
The lead is now the story.
The New Era of Media Relations::
The New Era of Media Relations::
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You transmit data about yourselfwhether you know it or not. Userswill have to find ways to control
that data flow.
Something wonderful hashappened…Number 5 is alive!
Internet of Things::
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Prompted and unprompted deviceand location interactions
Ability to see where yourcustomers are at any time
Big Brother effect?
What it means for you::
Nike+ Interactive Running Shoes
Internet of Things::
Near Field Communication (NFC)
Internet of Things::
Health Care Applications
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Whether your head is down or youare checking a score during a
meeting, you are using your mobiledevice now more than ever.
Mobility::
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47% of US teens say their social life would end or be worsened without their cell phone
57% credit their mobile device with improving their life
Four out of five teens (17 million) carry a wireless device (40% increase since 2004)
Mobility::
Source: Harris Interactive
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Instant accessibility toinfluencers/customers
Adapting existing information,not rebuilding it
Constantly changing possibilities(NFC)
What it means for you::
Mobility::
Mobility::
Application Usage for Mobile Phone Users
Mobility::
Source: web.resourceshelf.com
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Online interaction is the key toenhanced customer service.
In order to engage, you first haveto listen.
Customer Engagement::
Customer Engagement for
Dell’s Social Media Sites
Customer Engagement::
Customer Engagement::
Customer Engagement for
Apple Genius Bar, Klout
Customer Engagement::
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Time Starvation Recessionary Thinking Innovation Customer Service 2.0 Social Strategy
Recap::
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Thank You!