“Simplicityisnotthegoal.Itistheby‐productofagoodideaandmodestexpectations.”PaulRand

WhywebsitesfailPart2

Theriskstoyourbusiness

Ifyourwebsitedesignerdoesnotknowallaboutmarketing,conversion,usabilityandcompatibilityissues,thebottomlineisthatyouendupwithawebsitethatlooksgreat,atleasttoyou,butdoesn'tdomuchtoringthecashregister.

It’snotallabout‘prettiness’

Nearlyalldesignerscreateadesignthat‘looksgood’tothem.Dotheytakethetimetoresearchtheindustry?Dotheyhavethebusinessacumentoprovideyourcustomerswithexactlywhattheyneed?Dotheymeasureandtestandfine‐tuneyourwebpresencetobetterattractyourtargetmarket?Youneedtobesurethatwhateveryouareputtingonthewebdoesnotjeopardizeyourrelationshipwithyourcustomers.

Areyourisking££££p/yonafailedwebpresence?

Iamsurethatyouonlygetonechancetoenticeacustomerwithyourwebsite.Ifyoudonotstartbuildingarelationshipstraightawaywitheachandeveryclientthatvisitsyoursite,thatwindowofopportunitywillclose.Thiscouldmean££££arebeingthrownawayannually.

DanWhitehouse‐Director

NEEDCREATIVELIMITEDISREGISTEREDINENGLANDANDWALESCOMPANYNUMBER:06637016