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Internet marketing and web design tips part 2 brought to you by Need Creative Limited.
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“Simplicityisnotthegoal.Itistheby‐productofagoodideaandmodestexpectations.”PaulRand
WhywebsitesfailPart2
Theriskstoyourbusiness
Ifyourwebsitedesignerdoesnotknowallaboutmarketing,conversion,usabilityandcompatibilityissues,thebottomlineisthatyouendupwithawebsitethatlooksgreat,atleasttoyou,butdoesn'tdomuchtoringthecashregister.
It’snotallabout‘prettiness’
Nearlyalldesignerscreateadesignthat‘looksgood’tothem.Dotheytakethetimetoresearchtheindustry?Dotheyhavethebusinessacumentoprovideyourcustomerswithexactlywhattheyneed?Dotheymeasureandtestandfine‐tuneyourwebpresencetobetterattractyourtargetmarket?Youneedtobesurethatwhateveryouareputtingonthewebdoesnotjeopardizeyourrelationshipwithyourcustomers.
Areyourisking££££p/yonafailedwebpresence?
Iamsurethatyouonlygetonechancetoenticeacustomerwithyourwebsite.Ifyoudonotstartbuildingarelationshipstraightawaywitheachandeveryclientthatvisitsyoursite,thatwindowofopportunitywillclose.Thiscouldmean££££arebeingthrownawayannually.
DanWhitehouse‐Director
NEEDCREATIVELIMITEDISREGISTEREDINENGLANDANDWALESCOMPANYNUMBER:06637016
