CONTENTS
17.1 PRE SEASONAL VM GUIDELINES
• BASIC RULES TO VM YOUR STORE
• MEN & WOMEN
- IN-STORE CALENDAR
- FLOORPLAN
- WINDOW MANNEQUIN SETS
- ENTRANCE AREA STATEMENTS
- COLLECTION DROPVIEW
- COLLECTION AREA MANNEQUIN SETS
- FLOATING LEGS JEANS SELECTION
• STORE STAFF SET
• FOOTWEAR
• EYEWEAR
17.1 PRE SEASONAL VM GUIDELINES
VM-GRUNDREGELN FÜR DEINEN STORE
Damit alle Stores die VM-Standards der Marke einhalten, müssen folgende Prinzipien befolgt werden:
01. Maximal 4 Elemente pro Set präsentieren.
02. Für Kleidungsstücke nur die Falttechniken aus dem VM-Guide verwenden.
03. One-on-one-Sichtungsprinzip anwenden.
04. Beim Präsentieren von Kollektionsteilen: Von oben nach unten und von außen nach innen arbeiten.
05. Accessoires an der Wand so aufhängen, wie sie getragen werden: Mützen oben, Schuhe unten.
06. Hosen-Mannequin (Floating Legs): Jeans an den Beinen vorbereiten und Etiketten entfernen.
07. Alle Schaufensterpuppen gemäß Leitfaden für Schaufensterpuppen ankleiden.
08. Größe der Schaufensterpuppen:
• DAMEN: Oberteil: S / Hose: 26-32 / Schuhe: 38
• HERREN: Oberteil: L / Hose: 34-32 / Schuhe: 44
09. Den saisonalen Bereich nach dem „Buy Now, Wear Now“ -Prinzip anpassen.
10. VM-Tools nur gemäß VM-Guide einsetzen.
11. Store-Checkliste wöchentlich abarbeiten.
17.1 PRE SEASONAL VM GUIDELINES
IN-STORE CALENDAR, FLOORPLANMANNEQUIN SETS, ENTRANCE AREA STATEMENTS & COLLECTION DROPVIEW
DROP 1
JANUARFEBRUAR
MÄRZAPRIL
MAIJUNI
NOVEMBER
WINDOW
SOCIAL
ENTRANCE
Holiday
RAW Denim
HolidayRAW. Winter / Summer
RAW. Winter / Summer
17.1 PRE IN-STORE CALENDAR MEN & WOMEN�DROP 1
WOCHE 44 WOCHE 45 WOCHE 46 WOCHE 47 WOCHE 48
NOVEMBER
NOVEMBER 17.1 PRE IN-STORE CALENDAR | MEN & WOMEN
MANNEQUIN SEASONAL AREA
MEN AREA WINDOW DENIM AREA
WOMEN AREA ENTRANCE AREA COLLECTION AREA
M
COLLECT ION 16.2 FALL / WINTER
COLLECT ION 16.2 FALL / WINTER
COLLECT ION 16.2 FALL / WINTERCOLLECT ION 16.2 FALL / WINTERCOLLECT ION DROPVIEW WALL DROP 1COLLECT ION DROPVIEW WALL DROP 1
STATEMENT 16.2 FALL / WINTER
ENTRANCE AREA STATEMENT RAW DENIM
WINDOW HOLIDAYWINDOW HOLIDAY
S TATEMENT 16.2 FALL / WINTER
ENTRANCE AREA STATEMENT RAW DENIM
COLLECT ION DROPVIEW WALL DROP 1
NOVEMBER 17.1 PRE FLOORPLAN | MEN & WOMEN
CLUSTER CLUSTER CLUSTER
01.
02.
03.
04.
05.
06.05.
04.
03.
02.
01.
05.
04.
03.
02.
01.
01. ORIGINALS EFFO BEANIED00542-K027-6484
02. ESTAN POUCHD03669-8222-976
03. MIDNIGHT FROCK COATD03457-7275-990
04. MT DENIM SHIRT L/SD03469-D013-082
05. 5620 3D TAPEREDD01517-8454-001
06. GUARDIAN SNEAKERD04271-158-1190
01. ORIGINALS EFFO BEANIED00542-K027-6484
02. VODAN 3D SL IM JKTD03478-8454-001
03. MT DADIN R KNIT L/SD03531-8499-6484
04. S TAQ 3D TAPEREDD02036-8454-1241
05. GUARDIAN SNEAKERD04271-158-1190
01. EFFO LONG BEANIED03605-K027-5793
02. RACKAM BOMBERD03440-8139-990
03. REFF T POCKET R T L/SD03402-8479-6484
04. S TAQ 3D TAPEREDD02036-8454-1241
05. GUARDD02785-098-990
803 N802 N801 N
NOVEMBER WINDOW MANNEQUIN SETS | MEN
CLUSTER CLUSTER CLUSTER
04.
03.
02.
01.01.
02.
03.
04.05.
04.
03.
02.
01.
01. ORIGINALS EFFO BEANIED00542-K027-6484
02. DEL INE JKT WMND03552-5802-990
03. MIDGE MP BF OVERALL WMN S/LESSD03562-7113-001
04. CRYLA ZIPD04287-8690-990
01. ORIGINALS EFFO BEANIED00542-K027-6484
02. MT FROCK COAT WMND03597-6450-990
03. S TALT GRANDDAD SHIRT WMN L/SD03556-8456-082
04. GUARD BOOT WMND02702-098-990
01. ORIGINALS EFFO BEANIED00542-K027-6484
02. AB RACKAM BOMBER WMND03593-5914-990
03. S TALT GRANDDAD SHIRT WMN L/SD03556-8456-082
04. 3301 HIGH STRAIGHT TU WMND03430-8475-001
05. GUARD BOOT WMND02702-098-990
903 N902 N901 N
NOVEMBER WINDOW MANNEQUIN SETS | WOMEN
COLORSWATCH000
COLORSWATCH000
COLORSWATCH000
COLORSWATCH000
COLORSWATCH000
COLORSWATCH000
COLORSWATCH000
COLORSWATCH000
COLORSWATCH000
COLORSWATCHHTR000
BRONSON TAPEREDCUFFED JEANS
D03459-8454-001
STAQ 3D TAPEREDD02036-8454-1241
5620 3D TAPEREDD01517-8454-001
VODAN 3D SLIM JKTD03478-8454-001
TACOMA SHIRT L/SD03454-8516-5977
TACOMA SHIRT L/SD03454-8518-5911
STALT DENIM SHIRT L/SD03664-8456-082
TACOMA SHIRT L/SD03454-6765-001
MT DENIM SHIRT L/SD03469-D013-082
NOVEMBER ENTRANCE AREA STATEMENT FLATS OVERVIEW | MEN
FLAME5666
DK BLACK6484
MAZARINE BLUE4213
CLARO BELT WMND04166-3127-3853
BRYN BELT WMND04165-3127-3853
MT FROCK COAT WMND03597-6450-990
EXLY R KNIT WMN L/SD03543-5613-5666
DAXLY R KNIT WMN L/SD03545-K009-5666
STALT SHIRT WMN L/SD03612-8456-082
STALT GRANDDAD SHIRT WMN L/S
D03556-8456-082
RE TACOMA STRAIGHT SHIRT WMN L/S
D03465-8432-082
RE US FIRST HIGH STRAIGHT WMN
D03462-6130-001
3301 HIGH STRAIGHT TU WMND03430-8452-071
MIDGE MP BF OVERALLWMN S/LESS
D03562-7113-001
NOVEMBER ENTRANCE AREA STATEMENT FLATS OVERVIEW | WOMEN
17.1 PRE SEASONAL VM GUIDELINES
COLLECTION AREACOLLECTION DROPVIEW & MANNEQUIN SETS MEN & WOMEN
NOVEMBER
CLUSTER CLUSTER CLUSTER05.
04.
03.
02.
01.01.
02.
03.
04.
05.06.
05.
04.
03.
02.
01.
01. EFFO LONG BEANIED03605-K027-5793
02. VODAN 3D SL IM JKTD03478-8454-001
03. MT BLAKE BLAZERD03477-6578-001
04. NY 5TH UT IL IT Y LOOSE DUNGAREED03482-8454-001
05. MIDROD04332-8715-1190
01. EFFO LONG BEANIED03605-K027-5793
02. BAT T HDD PARKAD03508-8505-7396
03. TACOMA SHIRT L/SD03454-6765-001
04. MT T YPE C 3D TAPEREDD03460-6578-1241
05. MIDROD04332-8715-1190
01. EFFO LONG BEANIED03605-K027-5793
02. MOWER LEATHER JKTD03472-8259-990
03. S TALT DENIM SHIRT L/SD03664-8456-082
04. MT DADIN R KNIT L/SD03531-8499-6484
05. MT BRONSON K ICK CROPPED CHINOD03434-5629-990
06. MIDROD04332-8715-1190
806 N805 N804 N
NOVEMBER INSTORE MANNEQUIN SETS | MEN
CLUSTER CLUSTER CLUSTER
03.
02.
01.
03.
02.
01.
03.
02.
01.
01. S TALT BF SHIRT DRESS L/SD03548-8456-082
02. ESTAN POUCHD03669-8222-976
03. CRYLA ZIPD04287-8690-990
01. S TALT GRANDDAD SHIRT WMN L/SD03665-8307-4213
02. MT BRONSON HIGH CULOT TE WMND03564-8307-4213
03. GUARD BOOT WMND02702-098-990
01. DAXLY R KNIT WMN L/SD03545-K009-5666
02. MT ARMY RADAR JUMPSUIT WMN L/SD03555-8555-990
03. CRYLA ZIPD04287-8690-990
906 N905 N904 N
NOVEMBER INSTORE MANNEQUIN SETS | WOMEN
3301 SL IMITANO STRETCH DENIM
MEDIUM AGED51001-8453-071
5620 3D TAPEREDTOBE DENIM
MEDIUM AGEDD01517-8452-071
ARC 3D TAPEREDRAKE DENIMRAW DENIM
D02023-8454-001
3301 SL IMBLACK EDINGTON STRETCH DENIM
RAW DENIM51001-6245-001
SEASONAL JEANS(STORES CHOICE)
SEASONAL JEANS(STORES CHOICE)
SEASONAL JEANS(STORES CHOICE)
NOVEMBER FLOATING LEGS JEANS SELECTION | MEN
3301 HIGH SK INNY WMNYZZI STRETCH DENIM
MEDIUM AGED60877-8464-071
3301 LOW SKINNY WMNLOOMER GREY STRETCH DENIM
DK AGED COBLER60878-7863-3143
3301 HIGH STRAIGHT TU WMNTOBE DENIM
MEDIUM AGEDD03430-8452-071(SEASONAL JEANS)
ARC 3D LOW BOYFRIEND WMNRIGEL DENIM
DK AGED RESTORED 10660892-8494-7351
LYNN ZIP GRIP MID SK INNY WMNSLANDER BLACK SUPERSTRETCH
DK AGEDD03495-6009-89
(SEASONAL JEANS)
LYNN MID SK INNY WMNPINT T FEM BLACK STRETCH DENIM
3D DARK AGED60885-8469-2967
RE US F IRST HIGH STRAIGHT WMNRL 12OZ BLUE CAST
RAW DENIMD03462-6130-001(SEASONAL JEANS)
NOVEMBER FLOATING LEGS JEANS SELECTION | WOMEN
17.1 PRE SEASONAL VM GUIDELINES
IN-STORE CALENDAR, FLOORPLANMANNEQUIN SETS, ENTRANCE AREA STATEMENTS & COLLECTION DROPVIEW
DROP 2
JANUARFEBRUAR
MÄRZAPRIL
MAIJUNI
DEZEMBER
WINDOW
SOCIAL
ENTRANCE
Sale
Sale
Military Tailoring (MEN)Stripe Denim & Knits (WMN)
17.1 PRE IN-STORE CALENDAR MEN & WOMEN�DROP 2
Holiday
Holiday
RAW Denim
WOCHE 47 WOCHE 48 WOCHE 49 WOCHE 50 WOCHE 51 WOCHE 52
DEZEMBER
DEZEMBER 17.1 PRE IN-STORE CALENDAR | MEN & WOMEN
MANNEQUIN SEASONAL AREA
MEN AREA WINDOW DENIM AREA
WOMEN AREA ENTRANCE AREA COLLECTION AREA
M
COLLECT ION 16.2 FALL / WINTER
COLLECT ION 16.2 FALL / WINTERCOLLECT ION 17.1 PRE DROP 1COLLECT ION DROPVIEW WALL DROP 2COLLECT ION DROPVIEW WALL DROP 2
STATEMENT 17.1 PRE DROP 1
ENTRANCE AREA STATEMENT MIL ITARY TAILORING
ENTRANCE AREA STATEMENT STRIP DENIM & KNITS
STATEMENT 17.1 PRE DROP 1
COLLECT ION 17.1 PRE DROP 1COLLECT ION DROPVIEW WALL DROP 2
WINDOW HOLIDAYWINDOW HOLIDAY
DEZEMBER 17.1 PRE FLOORPLAN | MEN & WOMEN
MANNEQUIN SEASONAL AREA SALE
MEN AREA WINDOW DENIM AREA
WOMEN AREA ENTRANCE AREA COLLECTION AREA
M
COLLECT ION 17.1 PRE DROP 2
COLLECT ION 17.1 PRE DROP 2COLLECT ION 17.1 PRE DROP 2SALE 16.2SALE 16.2
STATEMENT 17.1 PRE DROP 2
SALE 16.2
SALE 16.2
STATEMENT 17.1 PRE DROP 2
COLLECT ION 17.1 PRE DROP 2SALE 16.2
WINDOW SALEWINDOW SALE
DEZEMBER 17.1 PRE FLOORPLAN | MEN & WOMEN
WHITE110
DK BLACK6484
BLACK990
MT DRESS SHIRT L/SD03473.868.990D03473-868-110
5620 3D TAPEREDD01517-8454-001
MT BRONSON KICK CROPPED CHINOD03434-5629-990
STAQ 3D TAPEREDD02036-8454-1241
BRONSON TAPERED CUFFED JEANS
D03459-8454-001
MT TYPE C 3D TAPEREDD03460-6578-1241
MT DENIM SHIRT L/SD03469-D013-082
STALT SHIRT L/SD03493-7622-7429
STALT CLEAN SHIRT L/SD03663-7085-990
REFFT POCKET R T L/SD03402-8479-6484
MT BLAKE BLAZERD03477-6578-001
BLAKE WAISTCOATD03481-6578-001
DEZEMBER ENTRANCE AREA STATEMENT FLATS OVERVIEW | MEN
GREY HTR906
DK BLACK6484
MAZARINE BLUE4213
OSAKA BLUE3873
SIALI BLUE7165
AVINE GRANDDAD KNITWMN L/S
D03546-5829-3873
CORE TURTLE KNIT WMN L/SD04235-8677-7165
EXLY STRIPE R KNIT WMN L/SD03539-8500-7385
QUILTED BOMBER WMN L/SD03585-6494-4213
STARIA SLIM FUNNEL TOP WMN L/S
D03425-8490-4213
AVINE GRANDDAD KNIT WMN L/S
D03546-5829-2864
MIDGE SADDLE BOYFRIEND WMND03515-8473-082
IMAGE NOT AVAILABLE
5620 3D POUCH BOYFRIEND WMND01904-8473-082
STARIA SLIM LONG TURTLE DRESS L/SD03423-8490-4213
LUZA SMALL WALLET WMND03631-3965-7165
LUZA CLUTCH WMND03628-3965-7165
DEZEMBER ENTRANCE AREA STATEMENT FLATS OVERVIEW | WOMEN
17.1 PRE SEASONAL VM GUIDELINES
COLLECTION AREACOLLECTION DROPVIEW & MANNEQUIN SETS MEN & WOMEN
DEZEMBER
CLUSTER CLUSTER06.
05.
04.
03.
02.
01.
05.
04.
03.
02.
01.
01. XEMY BEANIED03661-K027-5163
02. CORE HOODED SW L/SD03386-8165-5793
03. CALOW HOODED SW L/SD03381-8165-906
04. RELAX SCOOP R T S/SD03418-336-906
05. 3301 STRAIGHT51002-8454-001
06. GUARDIAN SNEAKERD04271-158-1190
01. XEMY BEANIED03661-K027-5163
02. AB RACKAM BOMBERD03442-8340-5163
03. REFF T POCKET R T L/SD03402-8479-6484
04. ROVIC ZIP RC 3D TAPEREDD03450-8508-7395
05. GUARDIAN SNEAKERD04271-158-1190
808 N807 N
DEZEMBER INSTORE MANNEQUIN SETS | MEN
CLUSTER CLUSTER
01.
02.
03.
04.03.
02.
01.
01. FLORENCE TRENCH WMND03581-5352-990
02. ZALOW STRAIGHT R WMN S/SD03427-8491-111
03. BRONSON LOW BF DUNGAREE WMN S/LESSD03565-6960-7410
04. CRYLA ZIPD04287-8690-990
01. CART TOPLOADER BACKPACKD03670-8222-976
02. AB STRAIGHT R T WMN S/SD03337-336-110
03. CRYLA ZIPD04287-8690-990
908 N907 N
DEZEMBER INSTORE MANNEQUIN SETS | WOMEN
5620 3D TAPEREDITANO STRETCH DENIM
MEDIUM AGEDD01517-8453-071
ARC 3D TAPEREDRAKE DENIMRAW DENIM
D02023-8454-001
3301 SL IMBLACK EDINGTON STRETCH DENIM
RAW DENIM51001-6245-001
ARC ZIP 3D SL IMHOIST BLACK DENIM
MEDIUM AGED51031-6578-071
SEASONAL JEANS(STORES CHOICE)
SEASONAL JEANS(STORES CHOICE)
SEASONAL JEANS(STORES CHOICE)
DEZEMBER FLOATING LEGS JEANS SELECTION | MEN
SEASONAL JEANS(STORES CHOICE)
ARC 3D LOW BOYFRIEND WMNTOBE DENIM
MEDIUM AGED60892-8452-071
MIDGE SADDLE MID STRAIGHT WMNYZZI STRETCH DENIM
MEDIUM AGEDD02153-8464-071
SEASONAL JEANS(STORES CHOICE)
3301 LOW SKINNY WMNNEUTRO STRETCH DENIM
DK AGED60878-6553-89
5620 3D POUCH BOYFRIEND WMNSTRIPE DENIM
RINSEDD01904-8473-082(SEASONAL JEANS)
MIDGE SADDLE BOYFRIEND WMNBLACK EDINGTON STRETCH DENIM
DK AGED RESTORED 104D03515-6245-7349(SEASONAL JEANS)
DEZEMBER FLOATING LEGS JEANS SELECTION | WOMEN
17.1 PRE STORE STAFF SET
In Anlehnung an die Schaufensterpuppen-Sets für den Einzelhandel hat
G-Star Mitarbeiterlooks ausgewählt, die zu Ihrem Store-Sortiment passen
und den Look and Feel von G-Star widerspiegeln.
Zum Kreieren eines Denim-Looks mit Wiedererkennungswert sollten
unsere G-Star Store-Mitarbeiter mit mindestens zwei Sets pro Kollektion
ausgestattet sein.
STORE STAFF SET
SET 01
04. ROOFERD0280-4098-990
03. 3301 STRAIGHT51002-8454-001
02. S TALT REGULAR R T LD03407-4561-6484
01. VODAN 3D SL IM JKTD03478-8454-001
04.
03.
02.
01.
01. VODAN 3D SL IM JKTD03478-8454-001
02. S TALT REGULAR R T LD03407-4561-6484
03. 3301 STRAIGHT51002-8454-001
04. ROOFERD0280-4098-990
17.1 PRE STORE STAFF SET | MEN
SET 01
03. DADIND02746-098-1322
02. 3301 HIGH STRAIGHT TU WMND03430-8452-071
01. S TALT DRANDAD BF SHIRT WMN L/SD03556-8456-082
01. S TALT DRANDAD BF SHIRT WMN L/SD03556-8456-082
02. 3301 HIGH STRAIGHT TU WMND03430-8452-071
03. DADIND02746-098-1322
03.
02.
01.
17.1 PRE STORE STAFF SET | WOMEN
ROOFERD04244-8718-881
ROCK CHELSEA DENIMD04260-8718-881
THEC DENIMD04270-8718-881
17.1 PRE FOOTWEAR�|�MEN
LABOUR BOOTD04279-8718-881
CRYLA ZIPD04287-8690-990
LYNN BOOTD04283-8690-990
17.1 PRE FOOTWEAR | WOMEN
COMBO SNIPER629S4-414-E007
FAT WILTON604S -909-001
GSRD BERLOW643S -1142-E001
THIN LORIN644S -909-E035
THIN DENDAR645S -909-E001
SHAFT STORMER647S -1142-E001
FAT GARBER603S -909-001
GSRD BRECC642S -1142-E001
FUSED OSPAC641S -1142-E249
FUSED OSPAC641S -1142-E035
FUSED JACIN640S -1142-E688
FUSED JACIN640S -1142-E035
17.1 PRE EYEWEAR | MEN & WOMEN