17.1 PRE SEASONAL VM GUIDELINES MEN & WOMENraw-academy.g-star.com/cdi/files/d65abc46711ff13a... · 3301 high straight tu wmn tobe denim medium aged d03430-8452-071 (seasonal jeans)

17.1 PRE SEASONAL VM GUIDELINES MEN & WOMEN

CONTENTS

17.1 PRE SEASONAL VM GUIDELINES

• BASIC RULES TO VM YOUR STORE

• MEN & WOMEN

- IN-STORE CALENDAR

- FLOORPLAN

- WINDOW MANNEQUIN SETS

- ENTRANCE AREA STATEMENTS

- COLLECTION DROPVIEW

- COLLECTION AREA MANNEQUIN SETS

- FLOATING LEGS JEANS SELECTION

• STORE STAFF SET

• FOOTWEAR

• EYEWEAR


VM-GRUNDREGELN FÜR DEINEN STORE

Damit alle Stores die VM-Standards der Marke einhalten, müssen folgende Prinzipien befolgt werden:

01. Maximal 4 Elemente pro Set präsentieren.

02. Für Kleidungsstücke nur die Falttechniken aus dem VM-Guide verwenden.

03. One-on-one-Sichtungsprinzip anwenden.

04. Beim Präsentieren von Kollektionsteilen: Von oben nach unten und von außen nach innen arbeiten.

05. Accessoires an der Wand so aufhängen, wie sie getragen werden: Mützen oben, Schuhe unten.

06. Hosen-Mannequin (Floating Legs): Jeans an den Beinen vorbereiten und Etiketten entfernen.

07. Alle Schaufensterpuppen gemäß Leitfaden für Schaufensterpuppen ankleiden.

08. Größe der Schaufensterpuppen:

• DAMEN: Oberteil: S / Hose: 26-32 / Schuhe: 38

• HERREN: Oberteil: L / Hose: 34-32 / Schuhe: 44

09. Den saisonalen Bereich nach dem „Buy Now, Wear Now“ -Prinzip anpassen.

10. VM-Tools nur gemäß VM-Guide einsetzen.

11. Store-Checkliste wöchentlich abarbeiten.


IN-STORE CALENDAR, FLOORPLANMANNEQUIN SETS, ENTRANCE AREA STATEMENTS & COLLECTION DROPVIEW

DROP 1

JANUARFEBRUAR

MÄRZAPRIL

MAIJUNI

NOVEMBER

WINDOW

SOCIAL

ENTRANCE

Holiday

RAW Denim

HolidayRAW. Winter / Summer

RAW. Winter / Summer

17.1 PRE IN-STORE CALENDAR MEN & WOMEN�DROP 1

WOCHE 44 WOCHE 45 WOCHE 46 WOCHE 47 WOCHE 48

NOVEMBER

NOVEMBER 17.1 PRE IN-STORE CALENDAR | MEN & WOMEN

MANNEQUIN SEASONAL AREA

MEN AREA WINDOW DENIM AREA

WOMEN AREA ENTRANCE AREA COLLECTION AREA

M

COLLECT ION 16.2 FALL / WINTER


COLLECT ION 16.2 FALL / WINTERCOLLECT ION 16.2 FALL / WINTERCOLLECT ION DROPVIEW WALL DROP 1COLLECT ION DROPVIEW WALL DROP 1

STATEMENT 16.2 FALL / WINTER

ENTRANCE AREA STATEMENT RAW DENIM

WINDOW HOLIDAYWINDOW HOLIDAY

S TATEMENT 16.2 FALL / WINTER

ENTRANCE AREA STATEMENT RAW DENIM

COLLECT ION DROPVIEW WALL DROP 1

NOVEMBER 17.1 PRE FLOORPLAN | MEN & WOMEN


WINDOWMANNEQUIN SETS MEN & WOMEN

NOVEMBER

NOVEMBER WINDOW AREA | HOLIDAY

CLUSTER CLUSTER CLUSTER

01.

02.

03.

04.

05.

06.05.

04.

03.

02.

01.

05.

04.

03.

02.

01.

01. ORIGINALS EFFO BEANIED00542-K027-6484

02. ESTAN POUCHD03669-8222-976

03. MIDNIGHT FROCK COATD03457-7275-990

04. MT DENIM SHIRT L/SD03469-D013-082

05. 5620 3D TAPEREDD01517-8454-001

06. GUARDIAN SNEAKERD04271-158-1190


02. VODAN 3D SL IM JKTD03478-8454-001

03. MT DADIN R KNIT L/SD03531-8499-6484

04. S TAQ 3D TAPEREDD02036-8454-1241


01. EFFO LONG BEANIED03605-K027-5793

02. RACKAM BOMBERD03440-8139-990

03. REFF T POCKET R T L/SD03402-8479-6484

04. S TAQ 3D TAPEREDD02036-8454-1241

05. GUARDD02785-098-990

803 N802 N801 N

NOVEMBER WINDOW MANNEQUIN SETS | MEN


04.

03.

02.

01.01.

02.

03.

04.05.

04.

03.

02.

01.


02. DEL INE JKT WMND03552-5802-990

03. MIDGE MP BF OVERALL WMN S/LESSD03562-7113-001

04. CRYLA ZIPD04287-8690-990


02. MT FROCK COAT WMND03597-6450-990

03. S TALT GRANDDAD SHIRT WMN L/SD03556-8456-082

04. GUARD BOOT WMND02702-098-990


02. AB RACKAM BOMBER WMND03593-5914-990


04. 3301 HIGH STRAIGHT TU WMND03430-8475-001


903 N902 N901 N

NOVEMBER WINDOW MANNEQUIN SETS | WOMEN


ENTRANCE AREASTATEMENTS MEN & WOMEN

NOVEMBER

NOVEMBER ENTRANCE AREA STATEMENT MEN | RAW DENIM

COLORSWATCH000

COLORSWATCH000

COLORSWATCH000

COLORSWATCH000

COLORSWATCH000

COLORSWATCH000

COLORSWATCH000

COLORSWATCH000

COLORSWATCH000

COLORSWATCHHTR000

BRONSON TAPEREDCUFFED JEANS

D03459-8454-001

STAQ 3D TAPEREDD02036-8454-1241

5620 3D TAPEREDD01517-8454-001

VODAN 3D SLIM JKTD03478-8454-001

TACOMA SHIRT L/SD03454-8516-5977


STALT DENIM SHIRT L/SD03664-8456-082


MT DENIM SHIRT L/SD03469-D013-082

NOVEMBER ENTRANCE AREA STATEMENT FLATS OVERVIEW | MEN

NOVEMBER ENTRANCE AREA STATEMENT WOMEN | RAW DENIM

FLAME5666

DK BLACK6484

MAZARINE BLUE4213

CLARO BELT WMND04166-3127-3853

BRYN BELT WMND04165-3127-3853

MT FROCK COAT WMND03597-6450-990

EXLY R KNIT WMN L/SD03543-5613-5666

DAXLY R KNIT WMN L/SD03545-K009-5666

STALT SHIRT WMN L/SD03612-8456-082

STALT GRANDDAD SHIRT WMN L/S

D03556-8456-082

RE TACOMA STRAIGHT SHIRT WMN L/S

D03465-8432-082

RE US FIRST HIGH STRAIGHT WMN

D03462-6130-001

3301 HIGH STRAIGHT TU WMND03430-8452-071

MIDGE MP BF OVERALLWMN S/LESS

D03562-7113-001

NOVEMBER ENTRANCE AREA STATEMENT FLATS OVERVIEW | WOMEN


COLLECTION AREACOLLECTION DROPVIEW & MANNEQUIN SETS MEN & WOMEN

NOVEMBER

NOVEMBER COLLECTION DROPVIEW MEN | DROP 1

CLUSTER CLUSTER CLUSTER05.

04.

03.

02.

01.01.

02.

03.

04.

05.06.

05.

04.

03.

02.

01.


02. VODAN 3D SL IM JKTD03478-8454-001

03. MT BLAKE BLAZERD03477-6578-001

04. NY 5TH UT IL IT Y LOOSE DUNGAREED03482-8454-001

05. MIDROD04332-8715-1190


02. BAT T HDD PARKAD03508-8505-7396

03. TACOMA SHIRT L/SD03454-6765-001

04. MT T YPE C 3D TAPEREDD03460-6578-1241

05. MIDROD04332-8715-1190


02. MOWER LEATHER JKTD03472-8259-990

03. S TALT DENIM SHIRT L/SD03664-8456-082

04. MT DADIN R KNIT L/SD03531-8499-6484

05. MT BRONSON K ICK CROPPED CHINOD03434-5629-990

06. MIDROD04332-8715-1190

806 N805 N804 N

NOVEMBER INSTORE MANNEQUIN SETS | MEN

NOVEMBER COLLECTION DROPVIEW WOMEN | DROP 1


03.

02.

01.

03.

02.

01.

03.

02.

01.

01. S TALT BF SHIRT DRESS L/SD03548-8456-082

02. ESTAN POUCHD03669-8222-976

03. CRYLA ZIPD04287-8690-990


02. MT BRONSON HIGH CULOT TE WMND03564-8307-4213


01. DAXLY R KNIT WMN L/SD03545-K009-5666

02. MT ARMY RADAR JUMPSUIT WMN L/SD03555-8555-990

03. CRYLA ZIPD04287-8690-990

906 N905 N904 N

NOVEMBER INSTORE MANNEQUIN SETS | WOMEN


FLOATING LEGS JEANS SELECTION

OPTIMAL JEANS WALL

3301 SL IMITANO STRETCH DENIM

MEDIUM AGED51001-8453-071

5620 3D TAPEREDTOBE DENIM

MEDIUM AGEDD01517-8452-071

ARC 3D TAPEREDRAKE DENIMRAW DENIM

D02023-8454-001

3301 SL IMBLACK EDINGTON STRETCH DENIM

RAW DENIM51001-6245-001

SEASONAL JEANS(STORES CHOICE)



NOVEMBER FLOATING LEGS JEANS SELECTION | MEN

3301 HIGH SK INNY WMNYZZI STRETCH DENIM


3301 LOW SKINNY WMNLOOMER GREY STRETCH DENIM

DK AGED COBLER60878-7863-3143

3301 HIGH STRAIGHT TU WMNTOBE DENIM

MEDIUM AGEDD03430-8452-071(SEASONAL JEANS)

ARC 3D LOW BOYFRIEND WMNRIGEL DENIM

DK AGED RESTORED 10660892-8494-7351

LYNN ZIP GRIP MID SK INNY WMNSLANDER BLACK SUPERSTRETCH

DK AGEDD03495-6009-89

(SEASONAL JEANS)

LYNN MID SK INNY WMNPINT T FEM BLACK STRETCH DENIM

3D DARK AGED60885-8469-2967

RE US F IRST HIGH STRAIGHT WMNRL 12OZ BLUE CAST

RAW DENIMD03462-6130-001(SEASONAL JEANS)

NOVEMBER FLOATING LEGS JEANS SELECTION | WOMEN


IN-STORE CALENDAR, FLOORPLANMANNEQUIN SETS, ENTRANCE AREA STATEMENTS & COLLECTION DROPVIEW

DROP 2

JANUARFEBRUAR

MÄRZAPRIL

MAIJUNI

DEZEMBER

WINDOW

SOCIAL

ENTRANCE

Sale

Sale

Military Tailoring (MEN)Stripe Denim & Knits (WMN)

17.1 PRE IN-STORE CALENDAR MEN & WOMEN�DROP 2

Holiday

Holiday

RAW Denim

WOCHE 47 WOCHE 48 WOCHE 49 WOCHE 50 WOCHE 51 WOCHE 52

DEZEMBER

DEZEMBER 17.1 PRE IN-STORE CALENDAR | MEN & WOMEN

MANNEQUIN SEASONAL AREA



M


COLLECT ION 16.2 FALL / WINTERCOLLECT ION 17.1 PRE DROP 1COLLECT ION DROPVIEW WALL DROP 2COLLECT ION DROPVIEW WALL DROP 2

STATEMENT 17.1 PRE DROP 1

ENTRANCE AREA STATEMENT MIL ITARY TAILORING

ENTRANCE AREA STATEMENT STRIP DENIM & KNITS


COLLECT ION 17.1 PRE DROP 1COLLECT ION DROPVIEW WALL DROP 2

WINDOW HOLIDAYWINDOW HOLIDAY

DEZEMBER 17.1 PRE FLOORPLAN | MEN & WOMEN

MANNEQUIN SEASONAL AREA SALE



M

COLLECT ION 17.1 PRE DROP 2

COLLECT ION 17.1 PRE DROP 2COLLECT ION 17.1 PRE DROP 2SALE 16.2SALE 16.2


SALE 16.2

SALE 16.2


COLLECT ION 17.1 PRE DROP 2SALE 16.2

WINDOW SALEWINDOW SALE

DEZEMBER 17.1 PRE FLOORPLAN | MEN & WOMEN


WINDOWMANNEQUIN SETS MEN & WOMEN

DEZEMBER

DEZEMBER WINDOW AREA | SALE


ENTRANCE AREASTATEMENTS MEN & WOMEN

DEZEMBER

DEZEMBER ENTRANCE AREA STATEMENT MEN | MILITARY TAILORING

WHITE110

DK BLACK6484

BLACK990

MT DRESS SHIRT L/SD03473.868.990D03473-868-110

5620 3D TAPEREDD01517-8454-001

MT BRONSON KICK CROPPED CHINOD03434-5629-990

STAQ 3D TAPEREDD02036-8454-1241

BRONSON TAPERED CUFFED JEANS

D03459-8454-001

MT TYPE C 3D TAPEREDD03460-6578-1241

MT DENIM SHIRT L/SD03469-D013-082

STALT SHIRT L/SD03493-7622-7429

STALT CLEAN SHIRT L/SD03663-7085-990

REFFT POCKET R T L/SD03402-8479-6484

MT BLAKE BLAZERD03477-6578-001

BLAKE WAISTCOATD03481-6578-001

DEZEMBER ENTRANCE AREA STATEMENT FLATS OVERVIEW | MEN

DEZEMBER ENTRANCE AREA WOMEN | STRIPE DENIM & KNITS

GREY HTR906

DK BLACK6484

MAZARINE BLUE4213

OSAKA BLUE3873

SIALI BLUE7165

AVINE GRANDDAD KNITWMN L/S

D03546-5829-3873

CORE TURTLE KNIT WMN L/SD04235-8677-7165

EXLY STRIPE R KNIT WMN L/SD03539-8500-7385

QUILTED BOMBER WMN L/SD03585-6494-4213

STARIA SLIM FUNNEL TOP WMN L/S

D03425-8490-4213

AVINE GRANDDAD KNIT WMN L/S

D03546-5829-2864

MIDGE SADDLE BOYFRIEND WMND03515-8473-082

IMAGE NOT AVAILABLE

5620 3D POUCH BOYFRIEND WMND01904-8473-082

STARIA SLIM LONG TURTLE DRESS L/SD03423-8490-4213

LUZA SMALL WALLET WMND03631-3965-7165

LUZA CLUTCH WMND03628-3965-7165

DEZEMBER ENTRANCE AREA STATEMENT FLATS OVERVIEW | WOMEN


COLLECTION AREACOLLECTION DROPVIEW & MANNEQUIN SETS MEN & WOMEN

DEZEMBER

DEZEMBER COLLECTION DROPVIEW MEN | DROP 2

CLUSTER CLUSTER06.

05.

04.

03.

02.

01.

05.

04.

03.

02.

01.

01. XEMY BEANIED03661-K027-5163

02. CORE HOODED SW L/SD03386-8165-5793

03. CALOW HOODED SW L/SD03381-8165-906

04. RELAX SCOOP R T S/SD03418-336-906

05. 3301 STRAIGHT51002-8454-001


01. XEMY BEANIED03661-K027-5163

02. AB RACKAM BOMBERD03442-8340-5163

03. REFF T POCKET R T L/SD03402-8479-6484

04. ROVIC ZIP RC 3D TAPEREDD03450-8508-7395


808 N807 N

DEZEMBER INSTORE MANNEQUIN SETS | MEN

DEZEMBER COLLECTION DROPVIEW WOMEN | DROP 2

CLUSTER CLUSTER

01.

02.

03.

04.03.

02.

01.

01. FLORENCE TRENCH WMND03581-5352-990

02. ZALOW STRAIGHT R WMN S/SD03427-8491-111

03. BRONSON LOW BF DUNGAREE WMN S/LESSD03565-6960-7410

04. CRYLA ZIPD04287-8690-990

01. CART TOPLOADER BACKPACKD03670-8222-976

02. AB STRAIGHT R T WMN S/SD03337-336-110

03. CRYLA ZIPD04287-8690-990

908 N907 N

DEZEMBER INSTORE MANNEQUIN SETS | WOMEN


FLOATING LEGS JEANS SELECTION

OPTIMAL JEANS WALL

5620 3D TAPEREDITANO STRETCH DENIM


ARC 3D TAPEREDRAKE DENIMRAW DENIM

D02023-8454-001

3301 SL IMBLACK EDINGTON STRETCH DENIM

RAW DENIM51001-6245-001

ARC ZIP 3D SL IMHOIST BLACK DENIM





DEZEMBER FLOATING LEGS JEANS SELECTION | MEN


ARC 3D LOW BOYFRIEND WMNTOBE DENIM


MIDGE SADDLE MID STRAIGHT WMNYZZI STRETCH DENIM



3301 LOW SKINNY WMNNEUTRO STRETCH DENIM

DK AGED60878-6553-89

5620 3D POUCH BOYFRIEND WMNSTRIPE DENIM

RINSEDD01904-8473-082(SEASONAL JEANS)

MIDGE SADDLE BOYFRIEND WMNBLACK EDINGTON STRETCH DENIM

DK AGED RESTORED 104D03515-6245-7349(SEASONAL JEANS)

DEZEMBER FLOATING LEGS JEANS SELECTION | WOMEN


STORE STAFF SET, EYEWEAR & FOOTWEAR

17.1 PRE

17.1 PRE STORE STAFF SET

In Anlehnung an die Schaufensterpuppen-Sets für den Einzelhandel hat

G-Star Mitarbeiterlooks ausgewählt, die zu Ihrem Store-Sortiment passen

und den Look and Feel von G-Star widerspiegeln.

Zum Kreieren eines Denim-Looks mit Wiedererkennungswert sollten

unsere G-Star Store-Mitarbeiter mit mindestens zwei Sets pro Kollektion

ausgestattet sein.

STORE STAFF SET

SET 01

04. ROOFERD0280-4098-990

03. 3301 STRAIGHT51002-8454-001

02. S TALT REGULAR R T LD03407-4561-6484

01. VODAN 3D SL IM JKTD03478-8454-001

04.

03.

02.

01.

01. VODAN 3D SL IM JKTD03478-8454-001

02. S TALT REGULAR R T LD03407-4561-6484

03. 3301 STRAIGHT51002-8454-001

04. ROOFERD0280-4098-990

17.1 PRE STORE STAFF SET | MEN

SET 01

03. DADIND02746-098-1322


01. S TALT DRANDAD BF SHIRT WMN L/SD03556-8456-082

01. S TALT DRANDAD BF SHIRT WMN L/SD03556-8456-082


03. DADIND02746-098-1322

03.

02.

01.

17.1 PRE STORE STAFF SET | WOMEN


MEN & WOMEN

FOOTWEAR

ROOFERD04244-8718-881

ROCK CHELSEA DENIMD04260-8718-881

THEC DENIMD04270-8718-881

17.1 PRE FOOTWEAR�|�MEN

LABOUR BOOTD04279-8718-881

CRYLA ZIPD04287-8690-990

LYNN BOOTD04283-8690-990

17.1 PRE FOOTWEAR | WOMEN


EYEWEAR

COMBO SNIPER629S4-414-E007

FAT WILTON604S -909-001

GSRD BERLOW643S -1142-E001

THIN LORIN644S -909-E035

THIN DENDAR645S -909-E001

SHAFT STORMER647S -1142-E001

FAT GARBER603S -909-001

GSRD BRECC642S -1142-E001

FUSED OSPAC641S -1142-E249

FUSED OSPAC641S -1142-E035

FUSED JACIN640S -1142-E688

FUSED JACIN640S -1142-E035

17.1 PRE EYEWEAR | MEN & WOMEN

Documents

17.1 PRE SEASONAL VM GUIDELINES MEN & WOMENraw-academy.g-star.com/cdi/files/d65abc46711ff13a... · 3301 high straight tu wmn tobe denim medium aged d03430-8452-071 (seasonal jeans)