1. 14 Questions you MUST ASK Before Hiring an SEO Presented
By:
2. Can you explain SEO to me in a couple of sentences? 1st on
the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475 Email:
[email protected] | Website: www.1stonthelist.ca
3. Can you explain SEO to me in a couple of sentences? You can
quickly determine if they speak your language. The way they explain
SEO to you in the most basic form will be indicative of how they
will be able to explain more complicated concepts to you in terms
you will understand down the road. Do you understand them, do they
come across as trustworthy and will you get along with them? SEO is
simply the process of making web content easier for Search Engines
to find and evaluate, plus more relevant to what potential
customers are searching form WHY? 1st on the List Promotion Inc. |
888-262-6687 | Fax: (604) 746-5475 Email: [email protected] |
Website: www.1stonthelist.ca GOOD ANSWER
4. How long will it take my website to rank? 1st on the List
Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475 Email:
[email protected] | Website: www.1stonthelist.ca
5. How long will it take my website to rank? No one can tell
you how long it will take. There is no precise timeline for how
long it takes a website to rank - without knowing more detail about
your site or the problems you are encountering, a good SEO will
explain this factor. A timeline for results will vary and can
depend on a number of factors including: How old your site is How
much content your site has Your back link profile How competitive
your market is How much SEO your competitors have implemented WHY?
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475
Email: [email protected] | Website: www.1stonthelist.ca GOOD
ANSWER
6. Do you guarantee rankings? 1st on the List Promotion Inc. |
888-262-6687 | Fax: (604) 746-5475 Email: [email protected] |
Website: www.1stonthelist.ca
7. Do you guarantee rankings? Straight from Googles mouth, No
one can guarantee a #1 ranking on Google. Furthermore, Google warns
you to beware of SEOs that claim to guarantee rankings. Note that
some SEOs will promise to rank you highly in search engines, but
place you in the advertising section rather than in the search
results. The honest answer - there is no way we can guarantee
rankings. We will do our best to build visibility on relevant
search phrases for your website and also track growth in traffic,
leads and sales to help support the rankings we are pursuing. WHY?
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475
Email: [email protected] | Website: www.1stonthelist.ca GOOD
ANSWER
8. How do you stay current with Google updates? 1st on the List
Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475 Email:
[email protected] | Website: www.1stonthelist.ca
9. How do you stay current with Google updates? Google makes
over 300 changes per year to its algorithm what worked last year,
may not work this year. The internet is a rapidly changing
landscape you want an SEO who is proactive about staying up to date
and improving their skill set. I follow Google Webmaster Guidelines
and other SEO related blogs (such as MOZ, Search Engine Land). I
also attend SEO conferences each year. I am connected to a number
of SEO experts and we share what is working for each of us. WHY?
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475
Email: [email protected] | Website: www.1stonthelist.ca GOOD
ANSWER
10. What do you need to know about my website to build an SEO
campaign? 1st on the List Promotion Inc. | 888-262-6687 | Fax:
(604) 746-5475 Email: [email protected] | Website:
www.1stonthelist.ca
11. What do you need to know about my site to build an SEO
campaign? The answer will tell you the difference between an SEO
that takes a paint by numbers approach and one that takes a
thorough look at your website to determine exactly what your site
needs. WHY? 1st on the List Promotion Inc. | 888-262-6687 | Fax:
(604) 746-5475 Email: [email protected] | Website:
www.1stonthelist.ca GOOD ANSWER
12. What types of ethics do you follow? 1st on the List
Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475 Email:
[email protected] | Website: www.1stonthelist.ca
13. What types of ethics do you follow? Do a search for Black
Hat SEO or White Hat SEO You will quickly learn that there are
plenty of grey areas when it comes to what is considered safe and
what is more risky when it comes to optimizing a website. We follow
Google Quality Guidelines. Following the SEO Code of Ethics and SEO
Code of Conduct developed by Bruce Clay Inc. is also a good answer.
WHY? 1st on the List Promotion Inc. | 888-262-6687 | Fax: (604)
746-5475 Email: [email protected] | Website:
www.1stonthelist.ca GOOD ANSWER
14. What experience does your firm have? 1st on the List
Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475 Email:
[email protected] | Website: www.1stonthelist.ca
15. What experience does your firm have? You want the best for
your website. There are plenty of SEOs who have learned their skill
in the last year or Marketing firms that have just added SEO as one
of their many services (or even outsource it to someone else), yet
have no real training in the area. Look for an SEO with a number of
years experience in optimizing websites, are accredited in the
field, and are a company that specializes in Search Optimization.
WHY? 1st on the List Promotion Inc. | 888-262-6687 | Fax: (604)
746-5475 Email: [email protected] | Website:
www.1stonthelist.ca GOOD ANSWER
16. Who will be working on my project? 1st on the List
Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475 Email:
[email protected] | Website: www.1stonthelist.ca
17. Who will be working on my project? Many firms outsource
their SEO work overseas. Many firms manage their accounts locally,
yet outsource the work they have offered. While this can be good
work, you should feel comfortable with who you will be working with
on the project, and they should not hide the fact. The good answer
depends on you. If you are comfortable with outsourced work, that
is your decision. It is preferable to have SEO in your own country
due to language barriers, time differences, an understanding of
your local area and content writing in your own language. WHY? 1st
on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475
Email: [email protected] | Website: www.1stonthelist.ca GOOD
ANSWER
18. What types of changes will you make to my website? 1st on
the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475 Email:
[email protected] | Website: www.1stonthelist.ca
19. What types of changes will you make to my website? Google
warns that you should be careful of a company that is secretive or
wont clearly explain what they intend to do. SEO will most likely
require a number of changes to your existing web page coding and
content. Its important to know what type adjustments they typically
make on an average project. Remember, you are ultimately
responsible for the actions of any company you hire so its best to
be sure exactly how they intend to help you. It is normal to make
changes to optimize the content, images, source code and so on, but
they should stress that they will always get your approval prior to
making those changes. WHY? 1st on the List Promotion Inc. |
888-262-6687 | Fax: (604) 746-5475 Email: [email protected] |
Website: www.1stonthelist.ca GOOD ANSWER
20. What types of backlinks will you build for my website? 1st
on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475
Email: [email protected] | Website: www.1stonthelist.ca
21. What types of backlinks will you build for my website?
Google has taken a very hard stand against link building in the
last few years and gone as far as to penalize thousands of websites
(including Expedia) for spammy links. Backlinks are a very cheap,
short-sighted approach to SEO that have a very high risk of hurting
your website and rankings. Google strictly says that buying or
selling links can negatively impact a sites rankings in search
results. As a result we help you create compelling content that
other websites will naturally link to. We also help you take
advantage of your business connections and associations to build
natural links. WHY? 1st on the List Promotion Inc. | 888-262-6687 |
Fax: (604) 746-5475 Email: [email protected] | Website:
www.1stonthelist.ca GOOD ANSWER
22. How do you measure success on an SEO campaign? 1st on the
List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475 Email:
[email protected] | Website: www.1stonthelist.ca
23. How do you measure success of an SEO Campaign? If the
answer is simply ranking reports then the SEO is taking a very
simplified approach. SEO should relate success to your specific
goals. Rankings should lead to more qualified traffic which should
lead to more customers ultimately to increased revenue for your
business. Success will be achieving the goals we set out at the
beginning of your campaign. Do you want to get more visitors? Do
you want more e-mail leads; more phone call to your Sales Team, or
do you want sales right from your website? We can set up your goals
in Google Analytics or your own tracking software to monitor the
results or your SEO Campaign. WHY? 1st on the List Promotion Inc. |
888-262-6687 | Fax: (604) 746-5475 Email: [email protected] |
Website: www.1stonthelist.ca GOOD ANSWER
24. 1st on the List Promotion Inc. | 888-262-6687 | Fax: (604)
746-5475 Email: [email protected] | Website:
www.1stonthelist.ca What is your general pricing structure?
25. What is your general pricing structure? Before signing any
contract or hiring someone you should be sure of the work you can
expect for the amount you are responsible to pay. There are 4
general pricing structures in SEO: hourly, monthly retainer, fixed
price and project based. You need to know what is included in your
contract to keep your budget in line. SEO work is a service that
requires manual labour. We can set up your campaign on an hourly
rate, monthly retainer, at a fixed contract price or on a project
base price. We work with you to work within your budget. Remember,
the more you commit to the faster you will achieve the results you
are aiming for. WHY? 1st on the List Promotion Inc. | 888-262-6687
| Fax: (604) 746-5475 Email: [email protected] | Website:
www.1stonthelist.ca GOOD ANSWER
26. What makes you different from other SEO Firms? 1st on the
List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475 Email:
[email protected] | Website: www.1stonthelist.ca
27. What makes you different from other SEO Firms? There are
plenty of fish in the SEO sea you deserve to know what you are
buying into. Make them give you a good reason to choose them Let
them impress you. A good answer depends on your preferences. Do you
want the enjoyable charmer or are you looking for experience in the
field, a custom approach, proven results, happy clients, or close
proximity to be able to meet face to face. Ultimately the good
answer gives you a reason to trust the SEO. WHY? 1st on the List
Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475 Email:
[email protected] | Website: www.1stonthelist.ca GOOD
ANSWER
28. Do you have testimonials from clients or references I can
call? 1st on the List Promotion Inc. | 888-262-6687 | Fax: (604)
746-5475 Email: [email protected] | Website:
www.1stonthelist.ca
29. Do you have references I can contact? Make sure they have
happy clients and have achieved the results you want to see on your
website. You are investing in your online storefront make sure the
SEO you hire can meet your expectations. You will be given some
testimonials that you are happy with and client names you can call
for more information and questions on the project. WHY? 1st on the
List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475 Email:
[email protected] | Website: www.1stonthelist.ca GOOD
ANSWER
30. More about 1st on the List Over the past 15 years we have
earned a strong reputation among the best in the industry for our
SEO best practices that are guided by the belief that integrity and
value are the key driving forces behind everything we do. What else
makes us different? Our primary focus is to help our clients set
realistic goals based on their market and to develop long term
feasible strategies that have strong potential for sustainable
success. As our client you will be assigned a veteran SEO Project
leader with at least 10 years of experience. Our proven SEO methods
are based on our ability to perform Detailed Site Audits which
identify deeper SEO issues and work towards correcting them before
optimization even begins. A deep understanding of Search Engine
history and how Search Engines work enable us to achieve long term,
stable visibility for our clients with scalable growth. We protect
your websites integrity by following a Best Practices approach
employing only ethical, industry accepted strategies. The ability
to explore the best options to grow your visibility in the Search
Engines means that you will have multiple solutions for any issue
we come across. 1st on the List Promotion Inc. | 888-262-6687 |
Fax: (604) 746-5475 Email: [email protected] | Website:
www.1stonthelist.ca
31. Ready to Speak with Our SEO Consultants? Our SEO
consultants are ready to help you set your goals and achieve
positive return on investment. For more information on our Services
and how our campaigns can help you get the traffic, leads and sales
you deserve contact us today! 1st on the List Promotion Inc. |
888-262-6687 | Fax: (604) 746-5475 Email: [email protected] |
Website: www.1stonthelist.ca Call 1-888-262-6687 Request a call
back using our Contact Form: http://www.1stonthelist.ca/contact/
Email our Consultants at: [email protected]