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Location Based VAS
Confidential Navolve Technologies (P) Ltd.
Piyush Gupta (Co-founder) [email protected] | +91.9711335568
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Application Categories - Share of Downloads / Revenue
0% 10% 20% 30% 40% 50% 60% 70%
Location Based Services
Chat/Community
Personal Organizer/Tools
Music
Sports
Weather
Wallpaper/Pictures
Maps/Directions
Entertainment
Storefront/Shopping
Share of Downloads Revenue Share
Location Based Services App isthe most popular downloadcategory in Q1 2008 with 43%of all downloads to mobilephones and 62% of totalrevenue
The LBS application share has
been growing. Q1 2007 LBSaccounted for 21% ofdownloads and 31% ofrevenue.
Source: Nielsen Mobile Applications Report Q1 2008
Share of Downloads: The total number of Applicationsdownloaded for each Title, Category or Type expressed as a
percentage of All Applications Downloaded during the reportingperiod.
Share of Revenue: The total revenue from application downloadfor each Title, Category, Type or Carrier expressed as apercentage to all revenue from all Application downloads.
Consumer reception to LBS
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Evolution of Mobile LBS From a user perspective
Near Future
-2 years
Now
Basic Maps
Turn by turn navigation
Location based search
Vertically Enabled LBS
Real-Time traffic info
Point-to-point navigation
HardwareValueHigh Services Pricing Availability
Premiumprices
Turn by turn
navigation Local search with
location
Basic map viewerLBS
Falling prices fornavigation
Free Local Search
Selected subsidizedservices
Ubiquitous
Pay per use
Subsidized services
Ad supported
Premium custom servicesContentValueHigh
Limited to decks of 2Carriers
5 Top Carriers ondeck
Off-deck emerging
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Confidential Navolve Technologies (P) Ltd.
Were here today
LBS users growth
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Confidential Navolve Technologies (P) Ltd.
(By Device types)
Global handset sales
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Confidential Navolve Technologies (P) Ltd.
Top 5 LBS Apps
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Confidential Navolve Technologies (P) Ltd.
Note: n =225 ages 16+
Source: iCrossing, How America searches: Mobile, April 25, 2007
Content Categories Searched by US Mobile SearchUsers, March 2007 (% of respondents)
www.eMarketer.com
LB VAS vs Other VAS
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Confidential Navolve Technologies (P) Ltd.
Service Offerings Turn-by-turn landmark intelligent directions
Distance + RouteHints finder
Auto-fare finder
Time & fuel consumption finder
Real-Time traffic updates
SOS
Live Directions (On call)
Petrol Pump Finder
Tourist Place Finder
Multi-Modal transportation
-All the services are to be available over Web / WAP and SMS
Roadmap
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Confidential Navolve Technologies (P) Ltd.
Opportunity
- The projections are based on the assumptions for top 20 cities in India
Requests
(Annually)Target
Market Size
(Annually)
Directions
(India) 0.2 BConsumers: 1 M
Businesses: 0.5 M$0.03 B
Auto-Fare
(India)0.37 B Consumers: 1 M $0.06 B
Example
Auto-Fare(Delhi) 0.22B Consumers: 1.8 M $16.4 M
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Confidential Navolve Technologies (P) Ltd.
Pricing models
Consumer receptivityto Location Ads
NAVTEQ research shows:
1. Consumers are overwhelmingly willing toaccept ads in exchange for valued content andapplications.
2. Ads are not typically recognized as
advertising when embedded within the resultspage.
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Its a big growth business.
"Location-based services are only now entering the 1 billion-plus unit mobile device market.
Olli-Pekka Kallasvuo,CEO-NokiaOct 07,Source
Location-Based Services to drive Mobile Broadband.
"Total end-user spending on location-aware mobile services in North America will expand
from $110 million at the end of 2006 to $2.2 billion by the end of 2011 at a CAGR of 72%
Gary Kim, Chief IP Business and ChannelVision, Source
Confidential Navolve Technologies (P) Ltd.
As they say
http://www.forbes.com/wireless/2007/10/02/nokia-navteq-deal-tech-wire-cz_bu_1002technokia.htmlhttp://www.ipbusinessmag.com/articles.php?issue_id=53&article_id=315http://www.ipbusinessmag.com/articles.php?issue_id=53&article_id=315http://www.forbes.com/wireless/2007/10/02/nokia-navteq-deal-tech-wire-cz_bu_1002technokia.html7/27/2019 1. the Future - LBS VAS
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Confidential Navolve Technologies (P) Ltd.
The end game is all about location and business model flexibilityThank you.