I like to thank

all those unknown individuals/entities

whose pictures

I have used for making this presentation

for educational purposes.

Syed Abdul Basit A Telecom Professional

Marketer

Mobile VAS Expert

Definition

Major players

The only really useful communications tools

are those that create better relationships

•

•

•

•

•

SOLOMO ?

vs.

Consider the Differences…

SoLoMo (n)

Situated

experiences,

enabled by

mobile,

shared with

others

From 6 of Separation Always Connected

Six Elements of Mobile

Devices

Sensors Cloud

Broadband

Apps Internet

Six Elements of Mobile

Devices

Sensors Cloud

Broadband

Apps Internet

90% Keep smartphone w/in arms length3

1.2B Apps downloaded 12/25-12/312

53% US subscribers own smartphone1

Sources: 1 Pew Research; 2 Flurry; 3Edison/Arbitron

Six Elements of Location

Things

Vicinity

Proximity

Place

Position

Context

Six Elements of Location

Things

Vicinity

Proximity

Place

Position

Context

74% US smartphone owners use their

phone to get real-time location info1

20x Mobile users 20x more likely to click

on a map than desktop users3

60% Search on their smartphone daily2

Sources: 1 Pew Research May 2012; 2 Google; 3Razorfish

Six Elements of Social

Close Friends

Content

Sentiment

Platforms

Sharing

Networks

Six Elements of Social

Close Friends

Content

Sentiment

Platforms

Sharing

Networks

1 in 7 Facebook accounts for

1 in 7 mins. spent online1

$1B Facebook has agreed to

pay for Instagram2

2.5x LTV of a visitor referred from

Facebook vs. Google3

Sources: 1 Comscore; 2 Flurry; 3Ben Elowitz (Wetpaint)

Mobile Tsunami

Mobile Location Social

X X

you @SyedAbdulBasit