Pleon Talan
Iryna Zolotarevych
No new twitter
A crossroads for privacy
Julian Assange, WikiLeaks
Edward Snowden, NSA leaker Glenn Greenwald, journalist
Entrepreneurs and marketers at SXSW were discussing the best ways to make money off their users' data.
Meanwhile,Online talks from top online privacy ambassadors with request to create products that help web users hide their activity from prying eye
Companies are learning how to apply big data
Data is not enough -> large companies require actionable insights, individualized data, decision making driving data.
Future of big data is ‘big data’ and ‘clean data’
Enhanced analytics, hyper personalized customer service (Kindle's SOS Mayday button), notification strategy (ESPN's app), quick-glance status (Fuelband, FitBit) and precise geo-location.
Startups remain red-hot — and they’re not something people will lose interest in anytime soon
Wearable tech is Hot categories:- Sport- Health - Fashion
Forget Google Glass, it’s just a player in the game
Startup of SXSW 2014: Skully helmet
http://skullyhelmets.com/
People also talked about:
Nymi by BionymWearable solar by Poline van Dongen
http://www.getnymi.com/ http://paulinevandongen.nl/
Top startup in entertainment and content: WaygoWaygo is a service that enhances travel experience by easily translating printed languages
With Waygo, you need to simply point your smart-phone camera and translate images instantly without a data connection
http://waygoapp.com/
The acquisition spree to be continued
Top companies lookout for startupts who can be addictive to their core business
Non-tech companies snapping up tech companies: Stappe’s acquisition of Runa
Business intelligence: top brands at startup village to learn about new technologies to present back to the C-suite
Trade show stars: 3D printers
Digital vapor cigarettes*
3D printed chocolate candies
* Never say e-cigarette, it’s so 2013
Drones
Content marketing turns to content experience story
Experience eco system -> Consumer experience story -> 360-day a year
Mobile is 00’s web-site
Mobile is not a new thing anymore.
Mashable claimed that no self-respecting ad exec would be thinking about Mobile at SXSW this year. Who's interested in hearing about more iPhone apps?
Mobile is the dominant screen now, and so the assumption is that everyone will be designing for Mobile first.
SMM seems to be hot only in Twitter
Hashtags. Use them creatively.
That’s all.
Selfies IS a trend
Gif photos are popular as hell
http://gif.dailydot.com/warmhearted-lookdown/
If you want to gather a crowd– use memes
European Chief Communication Officers Survey
Highlights from WCF in Davos
• PR agencies are trying to turn a bus into an airplane at 50mph: change to new PR model is hard
• True stories (PR) are far more powerful than made-up stories (advertising)
• PRs act like Democrats and deal in facts, advertisers act like Republicans and deal in emotions
• Chief 'reputation' officer is to counsel CEO/C-suite/board on implications before decisions are made
• PR today is about turning the critics into your advocates• Each time you create a practice area in an agency, you destroy
value
Short to remember
• Startups are hotEveryone wants to make millions with another breakthrough technology. This industry really needs Steve Jobs
• Wearables drive the market• Privacy is new problem to think about
Not everyone is sure there is a problem• Analytics – big data -- is hot too• Nobody talks of social media and mobile
• Nobody is interested in another mobile app. Everybody is interested in consumer experience story where SMM and mobile is part of story
• But content marketing, consumer experience story is really top interest