Vontobel Luxury Goods Shop 20-04-11 Watch industry

20 Vontobel Research

We also estimate the amount of sales generated by individual watch brands. Rolex is clearly the top-selling brand followed by Cartier (E: 42% of brand sales from watches), Omega, Patek Philippe and TAG Heuer. SWISS WATCH BRANDS: TOP 20 BY (WATCH) SALES 2010 (CHF MNS)

4'400

970

565

480

260

1'750

710

640

570

550

400

1'800

470

430

420

400

270

760

288

282

- 500 1'000 1'500 2'000 2'500 3'000 3'500 4'000 4'500

Rolex

Cartier

Omega

Patek Philippe

TAG Heuer

Swatch

Tissot

Longines

Audemars Piguet

Breguet

Chopard

IWC

Jaeger-LeCoultre

Piaget

Rado

Vacheron Constantin

Bulgari

Hublot

Panerai

Breitling

Others Swatch Group Richemont LVMH

Source: Vontobel Equity Research

Swiss watch brand sales: Rolex ahead of Cartier and Omega