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Vontobel Luxury Goods Shop 20-04-11 Watch industry
20 Vontobel Research
We also estimate the amount of sales generated by individual watch brands. Rolex is clearly the top-selling brand followed by Cartier (E: 42% of brand sales from watches), Omega, Patek Philippe and TAG Heuer. SWISS WATCH BRANDS: TOP 20 BY (WATCH) SALES 2010 (CHF MNS)
4'400
970
565
480
260
1'750
710
640
570
550
400
1'800
470
430
420
400
270
760
288
282
- 500 1'000 1'500 2'000 2'500 3'000 3'500 4'000 4'500
Rolex
Cartier
Omega
Patek Philippe
TAG Heuer
Swatch
Tissot
Longines
Audemars Piguet
Breguet
Chopard
IWC
Jaeger-LeCoultre
Piaget
Rado
Vacheron Constantin
Bulgari
Hublot
Panerai
Breitling
Others Swatch Group Richemont LVMH
Source: Vontobel Equity Research
Swiss watch brand sales: Rolex ahead of Cartier and Omega