Understand the theories of Taylor and Maslow
Apply the theories of Taylor and Maslow to business scenarios
Evaluate the theories of Taylor and Maslow
Motivation is integral to the successful operation of a business
There are a variety of theories
regarding motivational theories A motivational theory is a
perspective that a manager has of his staff
Was an American engineer and inventor who advocated the use of piece-rate payment systems
Taylor’s principles of scientific management(1911) assumed that employees are motivated by money
Motivation can be improved by setting output and efficiency targets related to pay
Duty of the manager to decide how each and every individual task should be completed
Advocated repetitive tasks using the principle of division of labour and specialisation
He had a pessimistic view of employees
Another element of Taylor's scientific management was differentiated piecework
It was a payment system With this method a worker is paid
according to a strata, a basic rate, and a rate if they exceeded expectations in terms of output
Very influential in the 1920’s
Adopted by Henry Ford in car production
McDonalds also adopt a scientific management approach
He was a psychologist
He believed that people were motivated by more than just money
He developed a theory known as the hierarchy of needs
Basic needs of an individual
Food, housing, warmth and sleep
How much money you earn determines how well you can meet this need
Human need to be accepted as part of a friendship group or a family
Opportunities for social interaction at work
Team working at work
Anti-discrimination legislation
Recognition and being able to have self respect
Job titles at work can help achieve this need
Continuous praise by management Training and development
opportunities
Forces that drive a person to be the best they can be
Businesses can do this by offering
opportunities for personal development
Must have freedom to develop in
order to maximize talents