!"#$%&"'()*+,)-"##."/011"
Performance
Video / Rich Media
Targeted Networks / AMPs
Horizontal
Vertical / Custom
Mobile
PUBLISHERS
AUDIENCE
ADVERTISERS
Exchanges DSPs
Publisher Tools
Data Suppliers
Ad Operations
Ad Servers
DMPs and Data Aggregators
Measurement and Analytics
Creative Optimization
Agencies Agency Trading Desks
Denotes acquired company
Ad Networks
Media Planning and Attribution
Verification / Privacy
Ad Servers
Retargeting
Media Mgmt Systems
Sharing Data / Social Tools
SSPs
!"#$%&'(%)*&+,-./"