Zopper brand book

ZOPPER BRAND BOOK

Let’s go Shopping!

ZOPPER BRAND BOOK ZOPPER BRAND BOOK

MEET ZOPPER!

LET’SGOSHOPPING!


THE IDENTITYWhether you’re new to Zopper or you’ve been around for a while, you know there is something very special about this brand.

What this book attempts to do is to define what makes Zopper special and give us some tools to help us articulate, express and evaluate the brand in our daily work.

This foundation (brand promise, position and voice) is a great beginning, a tool that allows us to speak with one voice.

Symbol

TypefaceTypeface

Logo

Note: The logotype typography has been carefully spaced, and should not be changed, or re-typed.

ZOPPER BRAND BOOKZOPPER BRAND BOOK

EXPEDITIOUS. DEPENDABLE. FRIENDLYZopper is your personal shopping assistant. Search for any product you need, Zopper will go hunt for the best online as well as offline stores for you and get back to you with the lowest prices available, all within seconds.

BRAND VOICE

FUN.SMART.CONFIDENT.RELIABLE.


WE ARE


ABOUT THE COMPANY

We currently have largest product catalog in India, built painstakingly for 4 years. The result is more than 10.5 million products, across 350 categories from electronics to baby products and everything in between. Our systems gather intelligent data about prices and products from over 1000 e-commerce platforms and listings of more than 100,000 retail stores.

We also understand a large portion of the country still buys from physical stores and with our feet on the street team, we aim to cover all major cities and list over 500,000 stores by the end of year 2014. Mobile is a big focus area for us - our awesome brand new Android app is out with apps on other platforms in the pipeline.

AT ZOPPER, WE HELP YOU FIND THE RIGHT PRODUCT AT THE RIGHT PRICE AT THE RIGHT PLACE, PERIOD.

TRUST.PRECISION.CONSUMER DELIGHT.

OUR VALUESWe aspire to become the most delightful brand for online and offline shopping. We want to be trusted partner for small retailers for their growth.


THE APPZOPPER BRAND BOOKZOPPER BRAND BOOK


1. PRIMARY PALETTEThese are the two main colors which make the brand identity grow to all mediums.

2. SUPPORTING COLOR PALETTEThese make up our core color palette.

3. NEUTRAL PALETTEThis comprises of the two Grey to be used with white.

4. PERCENTAGESUse the supporting color palette in the outlined percentages in all marketing material.

COLOR PALETTE

CMYK: 88,53,30,8RGB: 39,105,136Hex: #246989

CMYK: 0, 42,99,0RGB: 248,161,49Hex: # f9a11a

CMYK: 25,18,18,0RGB: 192, 194, 196Hex: c0c2c4

CMYK: 76,32,16,0RGB: 61,144,181Hex: #398eb6

CMYK: 3,20,99,0RGB: 247,200,17Hex: # f7c811

CMYK: 65,56,56,32RGB: 82,84,84Hex: #525454

1.

2.

3.

4.


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LOGO COLORWAYS

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BACKGROUND COLOR WAYS


LOGO CLEAR SPACE

Please observe the clear space around the logo to maximize visual effectiveness. Nothing should intrude into this specified clear space.

MINIMUM USAGE SIZE

Minimum size0.375” / 30 px

Minimum size0.4”

Favicon16 px


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GREY SCALE USAGE


Place the logo on busy photography

LOGO USAGE DON’T S

Z PPERAdd extraneous effects to the logo. This includes but is not limited to: bevel and emboss, lighting effects

Change the logo colors, other than the given color palette

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Z PPERScale the logo disproportionately.

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Add any additional typography to the icon.

Zopper

SYMBOL USAGE DON’T S

Remove core elements of the design or attempt to redraw.

Flip the icon

Stretch or distort the icon.


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BPreplay, Bold

BPreplay, Regular italic

BPreplay, Regular

BPreplay, Bold italic

TYPOGRAPHY

The Logotype is set in BPreplay , BOLD with kerning +25.This would work as the primary brand typeface, for web,mobile and print.

The Secondary font for the brand is LATO. It can be used for all communication purposes as the body copy typeface.

Your personal shopping assistant








Lato, Bold

Lato, Regular italic

Lato, Regular

Lato, Bold italic

Lato, Ultra

Lato, Ultra italic

Lato, Light italic

Lato, Light


TEAM

A bunch of passionate hardcore techies, UX ninjas, rock-star product guys, awesome sales folks, Zopper is a fun place to work. Weekly movie outings, beer sessions go together with all-nighter coding sessions and we love every bit of it.

THE TEAMZOPPER BRAND BOOKZOPPER BRAND BOOK

ZOPPER BRAND BOOK

Documents

Zopper brand book