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Adler\'s ZoomInfo Webcast "Hiring High Achievers" 11/16/2010
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ZoomInfo Case Study – Hiring Achievers
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
Thank you for joining us!Thank you for joining us!
hashtag #zoominfo – please join the conversation
Stay tuned following the presentation for a brief demo of ZoomInfo Pro and a very special offer.
Servicing Fortune 500 corporate recruiters for over 10 years.
Hiring High AchieversA Case Study
Hiring High AchieversA Case Study
©2010. All Rights Reserved. The Adler Group, Inc.
www.adlerconcepts.com
ZoomInfo Case Study – Hiring Achievers
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
Overview/AgendaOverview/Agenda
• Early-bird Sourcing Strategy
• Are your tactics aligned with your strategies?
• Why you must turn jobs into careers in order to attract the best
• Case-study – VP HR– Importance of messaging
– Find the intrinsic motivator
– Expand the network
The Early-bird Sourcing StrategyThe Early-bird Sourcing StrategyChange in Growth, Impact, and Satisfaction Over Time
High Achiever Pattern
82% 18%
Explorers Tiptoers Searchers NetworkersHunters &
Posters
ProprietaryTalent Pool
Good to Better Job
44% 18%16%
22%
ZoomInfo Case Study – Hiring Achievers
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
The Early-bird Sourcing StrategyThe Early-bird Sourcing Strategy
ProprietaryTalent Pool
Good to Better Job
High Achiever Pattern
Career Move Better Job Good Job Lateral Any Job
Early-bird Requirements Are tactics aligned with strategies?
Focused messagingStrong recruiters & involved hiring
managers
Explorers Tiptoers Searchers NetworkersHunters &
Posters
44% 18%16%
22%
Change in Growth, Impact, and Satisfaction Over Time
82% 18%
Sourcing Strategies by StatusSourcing Strategies by Status
Compelling Outbound
CRM
ZoomInfoEmail
Cherry PickNetworkPERP2
PERPNetworking
Nodes
SEO/SEMHubs
Compelling Niche
Boards
ERP & Boring Job
DescriptionsGeneric
Boards & Boring Ads
InboundOutbound
ZoomInfo Case Study – Hiring Achievers
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
Job DescriptionSkills, experience, competencies and responsibilities.
This a lateral transfer. Targets active candidates
only.
Turn Jobs into CareersTurn Jobs into Careers
PerformanceProfile
What do the best do?Build team
Improve processComplete project
Short term component of a career move -
DOING, not the HAVING
What’s the EVP?Why would a top, fully-employed person take
this position? Impact, Growth, Company
Long term component of a career move – the
becoming!Need both … to raise talent barNeed both … to raise talent bar
How to Write a Email or AdHow to Write a Email or Ad
Lead with EVP DOING HavingLead with EVP DOING Having
ZoomInfo Case Study – Hiring Achievers
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
VP HR Performance ProfileVP HR Performance Profile
• Take a lead role on integration of new acquisitions.
• Convert the new HR department into a high-impact, high-value resource.
• Lead corporate compensation initiative.
• Implement a raising the bar talent program.
• Provide business-level HR guidance to all functions and departments.
• Assist in the sales expansion into Europe.
• Work closely with the senior management team in developing a global manufacturing and distribution strategy.
ZoomInfo Case Study – Hiring Achievers
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
The LinkedIn Cherry Picker Networking
TechniqueUse for PERP and Close
Connections
The LinkedIn Cherry Picker Networking
TechniqueUse for PERP and Close
Connections
ZoomInfo Case Study – Hiring Achievers
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
What’s Intrinsic Motivator?What’s Intrinsic Motivator?
• Ask “why would a top person want this job?”
• Internal: learn, do, become
• External: impact company, customer, society
Take over the Rebuilding of Philly’s
Inner CityAn Open Letter to
My Next VP HR
Recruiting Project ChecklistRecruiting Project Checklist
Sourcing • Prepare PP & EVP
• Candidate Persona
• Sourcing Plan
• Develop messages
• Name generation
• Merged emails
• Networking
• Screen for Achievers
• Cherry Pick w/LinkedIn
Recruiting & Hiring• Phone Interview
• Look for career gaps
• Career-based Decision-making
• On-site interviews
• Formal debriefing w/10-factor scorecard
• Negotiate, Close
• PP for on-boarding
ZoomInfo Case Study – Hiring Achievers
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
Performance-based HiringPerformance-based Hiring
Align sourcing strategies with hiring tactics
Implement an early-bird sourcing strategy
Prepare performance profile and EVP
Use ZoomInfo export with creative messaging
Network with everyone to reach Explorers
Performance-based HiringPerformance-based Hiring
Align sourcing strategies with hiring tactics
Implement an early-bird sourcing strategy
Prepare performance profile and EVP
Use ZoomInfo export with creative messaging
Network with everyone to reach Explorers
Recruiter Boot Camp Tour Dec 1, San Jose
Audit Module 1- Dec 10
Hybrid Search/Training
Recruiter 2012 Project
Questions?