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US ResultsRegion
Frequency Percent Valid Percent
Valid East 383 21.3 21.4
South 484 26.9 27.0
Centr GrLks 541 30.0 30.2
West 383 21.3 21.4
Total 1,791 99.5 100.0
Missing 0.00 9 0.5
Total 1,800 100.0
Party
Frequency Percent Valid Percent
Valid Democratic 693 38.5 38.5
Republican 565 31.4 31.4
Independent 502 27.9 27.9
Libertarian 40 2.2 2.2
Total 1,800 100.0 100.0
Do you use a standard cell phone or a smart phone/PDA
Frequency Percent Valid Percent
Valid Standard cell phone 1,382 76.8 76.8
Smart phone/PDA 341 18.9 18.9
Both 77 4.3 4.3
Total 1,800 100.0 100.0
What type of Smart phone/PDA do you use?
Frequency Percent Valid Percent
Valid iPhone 113 6.3 26.9
BlackBerry 147 8.2 35.2
Treo 46 2.6 11.0
Sidekick 1 0.1 0.3
Other 108 6.0 25.8
Not sure 3 0.2 0.8
Total 418 23.2 100.0
Missing 0 1,382 76.8
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Total 1,800 100.0
When thinking about the future of communications, which of the
following do you think wil l be more l ikely to drive
innovation?Frequency Percent Valid Percent
Valid New voice services from telephone service providers such
as 187 10.4 10.4
New Internet-based services from companies such as Google an 515
28.6 28.6
New devices from manufacturers such as Apple, Nokia and Moto589
32.7 32.7
Not sure 509 28.3 28.3
Total 1,800 100.0 100.0
Do you view your cell phone/mobile device more as a phone to
make calls on, or as a personal computer to access the Internet and
use applicaFrequency Percent Valid Percent
Valid Phone 1,396 77.6 77.6
Personal computer 50 2.8 2.8
Both 347 19.3 19.3
Not sure 6 0.3 0.3
Total 1,800 100.0 100.0
If you had to get rid of your desktop/laptop computer or your
cell phone/mobile device, which one would you choose?Frequency
Percent Valid Percent
Valid Desktop/laptop computer 344 19.1 19.1
Cell phone/ mobile device 1,195 66.4 66.4
I do not own a computer 6 0.3 0.3
Not sure 256 14.2 14.2
Total 1,800 100.0 100.0
As cell phones/mobile devices continue to evolve and improve,
which of the following is most important to you?
Frequency Percent Valid Percent
Valid Having one device that serves all my needs 409 22.7
22.7
Less expensive services from my mobile carrier 999 55.5 55.5
More control over customizing my mobile device with applicat 140
7.8 7.8
The ability to conduct high-quality, live mobile video calls 21
1.2 1.2
Replacing my computer/lap top with a mobile device 59 3.3
3.3
None/NS 172 9.5 9.5
Total 1,800 100.0 100.0
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Frequency Percent Valid Percent
Valid Strongly agree 33 1.8 1.8
Somewhat agree 190 10.6 10.6
Somewhat disagree 454 25.2 25.2
Strongly disagree 995 55.3 55.3
Not sure 127 7.1 7.1
Total 1,800 100.0 100.0
Do you download applications on your cellular phone/mobile
device?Frequency Percent Valid Percent
Valid Yes 471 26.2 26.2
No 1,296 72.0 72.0
Not sure 33 1.8 1.8
Total 1,800 100.0 100.0
Which of the following applications have you added to your cell
phone/mobile device?
f Col Response %
$q11 Games 310 61.6%
Music applications 251 49.8%
Video player applications 96 19.0%
Chat/ instant messaging 200 39.8%
Local directory applications 267 52.9%
Social networking applications 160 31.8%
None of these 47 9.4%
NS 8 1.5%
Total 504 100.0%
In terms of functionality, applications, etc., do you feel that
you have more control over your cellular phone/mobile device or
your desktop/ laptop co
Frequency Percent Valid Percent
Valid Cellular phone/mobile device 107 5.9 5.9
Desktop/laptop computer 1,401 77.8 77.8
No difference in control 244 13.5 13.5
Recently, an upper-level executive from a mobile carrier said
that consumers would rather have their mobile devices' applications
chosen for them than to have tapplications for themselves. Do you
agree or disagree with that statement?
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I do not have a desktop or laptop computer 8 0.4 0.4
Not sure 41 2.3 2.3
Total 1,800 100.0 100.0
How likely are you to switch all of your communications away
from your landline phone and toward your cell phone/mobile
device?
Frequency Percent Valid Percent
Valid Very likely 505 28.0 28.0
Somewhat likely 377 20.9 20.9
Somewhat unlikely 376 20.9 20.9
Very unlikely 485 26.9 26.9
Not sure 58 3.2 3.2
Total 1,800 100.0 100.0
Do you agree or disagree that you see your cellular phone/mobile
device as an extension of your desktop/laptop computer?
Frequency Percent Valid Percent
Valid Strongly agree 167 9.3 9.3
Somewhat agree 392 21.8 21.8
Somewhat disagree 415 23.1 23.1
Strongly disagree 751 41.7 41.7
I do not have a desktop or laptop computer 6 0.3 0.3Not sure 69
3.8 3.8
Total 1,800 100.0 100.0
When taking a short trip of three days or less, how likely are
you to leave your laptop computer behind and just take your
cellular phone/mobile device a
Frequency Percent Valid Percent
Valid Very likely 625 34.7 34.7
Somewhat likely 241 13.4 13.4
Somewhat unlikely 195 10.9 10.9
Very unlikely 405 22.5 22.5
I do not own a laptop computer 285 15.8 15.8
Not sure 49 2.7 2.7
Total 1,800 100.0 100.0
Do you agree or disagree that you would pay more for a cellular
phone/mobile device that let you control your applications?
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Frequency Percent Valid Percent
Valid Strongly agree 129 7.1 7.1
Somewhat agree 464 25.8 25.8Somewhat disagree 440 24.4 24.4
Strongly disagree 494 27.4 27.4
Not sure 274 15.2 15.2
Total 1,800 100.0 100.0
Missing 0 1,463 81.3
Total 1,800 100.0
AgeGroup
Frequency Percent Valid Percent
Valid 18-29 388 21.5 21.6
30-49 716 39.8 39.9
50-64 411 22.8 22.9
65+ 280 15.5 15.6
Total 1,794 99.7 100.0Missing 0 6 0.3
Total 1,800 100.0
AgeGroup-B
Frequency Percent Valid Percent
Valid 18-24 112 6.2 6.2
25-34 417 23.2 23.3
35-54 705 39.2 39.355-69 409 22.7 22.8
70+ 151 8.4 8.4
Total 1,794 99.7 100.0
Missing 0 6 0.3
Total 1,800 100.0
Education
Frequency Percent Valid Percent
Valid No College Degree 956 53.1 53.5
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College Degree+ 830 46.1 46.5
Total 1,786 99.2 100.0
Missing 0.00 14 0.8Total 1,800 100.0
Race
Frequency Percent Valid Percent
Valid White 1,283 71.3 73.5
Hisp 176 9.8 10.1
AfrAmer 215 11.9 12.3
Asian 35 1.9 2.0Other 37 2.0 2.1
Total 1,745 96.9 100.0
Missing 0.00 55 3.1
Total 1,800 100.0
Live
Frequency Percent Valid Percent
Valid Lge City 609 33.8 34.0Sm City 382 21.2 21.4
Suburbs 494 27.4 27.6
Rural 305 17.0 17.0
Total 1,790 99.4 100.0
Missing 0 10 0.6
Total 1,800 100.0
Ideology RecodedFrequency Percent Valid Percent
Valid Liberal 495 27.5 28.6
Moderate 465 25.8 26.8
Conservative 774 43.0 44.6
Total 1,734 96.3 100.0
Missing 0.00 66 3.7
Total 1,800 100.0
Religion
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Frequency Percent Valid Percent
Valid Catholic 374 20.8 26.1
Protestant 771 42.9 53.8Jewish 30 1.7 2.1
Other/None 258 14.3 18.0
Total 1,434 79.7 100.0
Missing 0.00 366 20.3
Total 1,800 100.0
BornAgain
Frequency Percent Valid Percent
Valid Yes 374 20.8 49.6
No/NS 380 21.1 50.4
Total 754 41.9 100.0
Missing 0 1,046 58.1
Total 1,800 100.0
Union
Frequency Percent Valid Percent
Valid Yes 311 17.3 17.5
No/NS 1,467 81.5 82.5
Total 1,778 98.8 100.0
Missing 0 22 1.2
Total 1,800 100.0
Child
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Single 418 23.2 23.5
D/W/S 268 14.9 15.1
Civil union 72 4.0 4.1Total 1,777 98.7 100.0
Missing 0 23 1.3
Total 1,800 100.0
Residency
Frequency Percent Valid Percent
Valid My city or town 377 21.0 21.1
America 916 50.9 51.1The planet earth 448 24.9 25.0
NS/refused 50 2.8 2.8
Total 1,792 99.6 100.0
Missing 0 8 0.4
Total 1,800 100.0
Armed Forces
Frequency Percent Valid PercentValid Yes 357 19.8 20.0
No/NS 1,425 79.2 80.0
Total 1,782 99.0 100.0
Missing 0 18 1.0
Total 1,800 100.0
NASCAR fan
Frequency Percent Valid PercentValid Yes 232 12.9 13.0
No/NS 1,552 86.2 87.0
Total 1,784 99.1 100.0
Missing 0 16 0.9
Total 1,800 100.0
Attend services
Frequency Percent Valid Percent
Valid Weekly+ 193 10.7 11.1
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Weekly 356 19.8 20.4
1-2/Mo 211 11.7 12.1
Holidays 106 5.9 6.1Rarely 584 32.5 33.5
Never 292 16.2 16.8
Total 1,744 96.9 100.0
Missing 0 56 3.1
Total 1,800 100.0
Investor Class
Frequency Percent Valid PercentValid Yes 684 38.0 38.8
No/NS 1,080 60.0 61.2
Total 1,764 98.0 100.0
Missing 0 36 2.0
Total 1,800 100.0
Wal-Mart
Frequency Percent Valid Percent
Valid Weekly 297 16.5 16.6
Few/Mo 526 29.2 29.4
1-2/yr 594 33.0 33.2
Never 346 19.2 19.4
Other 24 1.3 1.3
Total 1,787 99.3 100.0
Missing 0 13 0.7
Total 1,800 100.0
Valid Passport
Frequency Percent Valid Percent
Valid Yes 949 52.7 52.9
No/NS 844 46.9 47.1
Total 1,793 99.6 100.0
Missing 0 7 0.4
Total 1,800 100.0
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Income
Frequency Percent Valid Percent
Valid < $25K 147 8.2 9.2$25-35K 157 8.7 9.8
$35-50K 227 12.6 14.1
$50-75K 391 21.7 24.4
$75-100K 248 13.8 15.5
$100+ 434 24.1 27.1
Total 1,603 89.1 100.0
Missing 0 197 10.9
Total 1,800 100.0
Gender
Frequency Percent Valid Percent
Valid Male 872 48.4 48.8
Female 914 50.8 51.2
Total 1,786 99.2 100.0
Missing 0 14 0.8
Total 1,800 100.0
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Cumulative Percent
21.4
48.4
78.6
100.0
Cumulative Percent
38.5
69.9
97.8
100.0
Cumulative Percent
76.8
95.7
100.0
Cumulative Percent
26.9
62.1
73.2
73.4
99.2
100.0
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Cumulative Percent10.4
39.0
71.7
100.0
ions?
Cumulative Percent
77.6
80.4
99.7
100.0
Cumulative Percent
19.1
85.585.8
100.0
Cumulative Percent
22.7
78.3
86.087.2
90.5
100.0
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Cumulative Percent
1.8
12.4
37.6
92.9
100.0
Cumulative Percent
26.2
98.2
100.0
mputer?
Cumulative Percent
5.9
83.8
97.3
e ability to choose the
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97.7
100.0
Cumulative Percent
28.0
49.0
69.8
96.8
100.0
Cumulative Percent
9.3
31.1
54.1
95.9
96.2
100.0
long instead?
Cumulative Percent
34.7
48.1
58.9
81.4
97.3
100.0
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Cumulative Percent
7.1
32.957.3
84.8
100.0
Cumulative Percent
21.6
61.5
84.4
100.0
Cumulative Percent
6.2
29.5
68.8
91.6100.0
Cumulative Percent
53.5
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100.0
Cumulative Percent
73.5
83.6
95.9
97.9
100.0
Cumulative Percent
34.0
55.483.0
100.0
Cumulative Percent
28.6
55.4
100.0
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Cumulative Percent
26.1
79.982.0
100.0
Cumulative Percent
49.6
100.0
Cumulative Percent
17.5
100.0
Cumulative Percent
27.7
100.0
Cumulative Percent
57.3
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80.8
95.9
100.0
Cumulative Percent
21.1
72.2
97.2100.0
Cumulative Percent
20.0
100.0
Cumulative Percent
13.0
100.0
Cumulative Percent
11.1
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31.5
43.6
49.7
83.2
100.0
Cumulative Percent
38.8100.0
Cumulative Percent
16.6
46.0
79.3
98.7
100.0
Cumulative Percent
52.9
100.0
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Cumulative Percent
9.2
18.9
33.1
57.5
72.9
100.0
Cumulative Percent
48.8
100.0
