Zee E E Ltd

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Zee Entertainment Enterprise Ltd.

Submitted By:

Binay Kumar 18Praveen Kumar 60

Rahul Kumar Tripathi 64

Ramesh Chandra Joshi 68

T.N. Kathiravan 76

Business Policy 1

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INTRODUCTION

1. Founded by Mr. Subhash Chandra in 1992.

2. Current CEO Mr. Puneet Goenka.

3. Earlier known as Zee Telefilms Ltd.

4. Part of ESSEL Group.

5. From 2006 known as Zee Entertainment EnterpriseLtd.

6. 29 Channels Excluding 8 NEWS channels in over 167Countries and more than 500 million viewers.

7. Operates SitiCabel (Dish TV), record company ZeeRecords, Zee Motion Pictures and Zee Limelight.

Business Policy 2

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HISTORY

1. 1992 first channel Zee Tv initial public offering.2. 1995 Zee Tv goes global and launch of Zee News & Zee Cinema.3. 1996 first Indian Cable channel Siti Channel.4. 1997 launch of Zee Music as Music Asia.5. 1998 beginning of Zee Cine Awards (for film Segment).6. 1999 launched regional channels.7. 2000 introduced pay bouquet of channel in Asian region.8. 2002 acquire controlling stake in ETC entertainment.9. 2003 introduced 5 new channels excluding Trendz and tie-up with

Rajshree Pictures theatrical distribution of films.

10. 2006 demerge of Zee Telefilms Ltd. Acquired controlling stake inTEN Sports.

11. 2007 Zee Entertainment Enterprise Ltd. got listed as independentcompany.

12. 2008 Zee Motion Pictures and Zee Limelight Became independent.

Business Policy 3

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MISSION & VALUES

Mission:“ To become world’s leading global media company from the emergingmarkets. As a corporation they will do it by innovation and creativity and

would focus on growth by delivering exceptional values to theircustomers, their viewers and their stakeholders.”

Values:1. Customer Focus: Strategies are driven by needs of the customer, and

can be measured by satisfaction achieved by their customers.2. Excellence: Employees comes up with smarter ideas within fastest

possible time.

3. Creativity: Key of value system is Innovation and Originality.4. Integrity: They observe differently in order to earn satisfaction of

Viewers and Subscribers.5. Growth Driven: They commit to deliver consistent revenue and cash

flow growth in order to Shareholders. And focus in growing theirpeople, market and business around the world.

Business Policy 4

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Business Policy 6

SWOT

1. Strength 2. Weakness

I. High viewership ratings.II. Complete bouquet of channels.III. High subscription revenues.

I. Lagging behind Star Plus.II. Problem of attrition.III. Increase in operating costs.

3. Opportunities 4. ThreatsI. Benefit from the robust growth of

the Entertainment and Mediasector.

II. Digitation.

I. Slowdown in India's economicgrowth.

II. Increased competition.III. Slow roll out of CAS.IV. Declining viewership and revenue

share of GEC channels.

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STRATEGIES ALTERNATIVES

Zee Entertainment Enterprise Ltd. Use strategies in different combinations and theirmain motive is growth. They have some Strategic Alliances like:

1. 76:24 joint venture between ZEEL and Turner named Zee-Turner.

2. 50:50 joint venture between Zee-Turner and Star-Den named MediaPro.

3. Joint venture with Ten Sports gives three sports channels.

4. Zee have acquired 51% stake in ETC Music and ETC Punjabi.

Few other criteria they follow under strategies alternative:

I. Inspire creativity and Continue to run their business as best in class, with viewersatisfaction as the ultimate goal.

II. Continuous innovation to stay ahead of the curve and seize growth opportunities.III. Invest in the business in a focused, disciplined way and achieve superior financial

performance.

IV. To use the strong cash flows of their business to improve returns to shareholders.

V. Reaffirm their commitment to highest level of integrity and professionalismthroughout their business.

Business Policy 7

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BCG MATRIX

STAR QUESTION MARK

CASH COW DOG

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PORTER’S FIVE FORCE

Bargaining Power of Buyer

Maturing in audience testresulting in fragmentation.

Bargaining Power of Supplier

Increase dependence on fewcontent providers like Balaji

Telefilms

Threat of Substitute

Multiplex, Malls, AmusementParks and other outdoorentertainment options.

Rivalry Between ExistingPlayers

Star TV, Sony entertainmenttelevision, Sahara India

Pariwar & Viacom 18

Threat of New Entrant

Any new source of entertainment can be

introduced.

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CONCLUSION

The Entertainment Market is evolving continuously. The major players would liketo consolidate their positions while new channels are increasingly posing a threatto them. With immense advertising revenues and viewership at stake, thechannels need to continually assess and re-assess their strategies.

Catering to the taste of viewers can often be a tricky proposition. Words like"Fresh and Innovative Programmes" and "Promotion Blitz" might sound trite buta lot of smart and hard effort goes in creating the appropriate content for theaudience. A proper insight of audience taste is, therefore, a pre-requisite to any successful programme launch.

The evolving integration of media vehicles (TV, Radio, Internet, Print, etc.) is also

an interesting development and in future, many exciting activities are likely inthis arena.

Keeping an eye on the Entertainment Market will help us know more about theseissues. However, one thing is for sure - the future is as exciting (if not more) as thepresent for the Entertainment Market.

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THANK YOU

Business Policy 11

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