Zadafiya

GOVERNMENT ENGINEERING COLLEGE,BHAVNAGAR

SUBMITTED BY:-ZADAFIYA VISHAL (110210111064)

The Life of Steve JobsNick Adams

Matthew RadkeStacey McMillin

Young Steven Jobs

• Born on February 24th, 1955 in San Francisco, California

• Put up for adoption a week after birth

• Adoption was finalized under the condition that Steven would attend college

Education

• Skipped 5th grade

• Took his first electronics class in high school

• After school, attended lectures at the Hewlett-Packard company where he met Steve Wonzniak during work

Education (Cont.)

• Graduated high school in 1972

• Enrolled in Reed College in Oregon

• Dropped out after one semester

• Slept on his friends dorm room floor and dropped in on classes of interest

The Beginning of A Career

•Returned to California in 1974 and was hired as a technician for Atari

•Attended meetings at Wozniak’s “Homebrew Computer Club”

•Steve convinced Wozniak to work with him in building computers

Apple

• Born on April 1st, 1976

• Apple I designed and prototype built

• First single board computer with built-in video interface

Apple (Cont.)

•Apple II designed in the following year

•Operating System loaded automatically

•Smaller Components & built-in circuitry

• In 1976, Jobs looked to hire a public relations agency to help advertise

Smooth Sailing

• Most investors turned Apple down

• Retired Intel executive Mike Markkula decided to invest

• Markkula became chairman of Apple in May 1977

Smooth Sailing (Cont.)

•Became publicly traded company in 1980

• Launched LISA in 1983

•First commercial computer to use GUI

•Unpopular due to its few software programs and high price

Smooth Sailing (Cont.)

• Macintosh created to compete with PC

• Marketed for friendliness, not just a mindless machine

• Very popular – sold approximately 70,000 Macs in the first 100 days

The Downfall

• Sales began to plunge

• Wozniak quit Apple in 1985

• Board members of Apple met on May 28th, 1985 and each voted on the removal of Steve from the company

Still Looking Up

• After taking time off, Jobs wanted to get back to Apple and his love for computers

• Decided to start his own company

• Founded NeXT Computer in 1989

Still Looking Up (Cont.)

• NeXT turned a profit for the first time in 1992

• NeXT software needed to be made more reliable and compatible for consumers

• Company slowly starts going downhill


• Jobs was criticized for wasting money that belonged to the company in 1993

• Closed a NeXT factory in that February

• Laid off half of the employees and stopped making computers


• Jobs had to make drastic decisions

• Microsoft purchased NeXT software

• Microsoft came up with $150 million to stake in Apple

• Saved a dying company.


• Jobs management style had drastically changed

• Relaxed and was open to suggestions

• Employees commented that Jobs made experimenting with electronics fun


• Jobs began looking into alternatives to Object Linking and Embedding

• Created OpenDoc

• Jobs was very serious about this


• NeXT STEP software was being turned into Mac OS X

• Under Jobs’ guidance the company increased sales

• Introduced the iMac and other new products


• Jobs held the title of ICEO

• Very influential impact on the Apple company

• By the year 2000, he created even greater advances in new technology

The New Beginning

• In early 2000, Pixar leads animated film industry

• Later that month, Jobs announced his return to the CEO position

• Insisted on keeping his $1 annual salary

The New Beginning (Cont.)

• Although his salary was low, the company granted him ten million shares of Apple stock worth hundreds of millions


• First project as CEO was the G4 Cube

• Was too expensive and didn’t satisfy a certain market

• Lasted only twelve months in Apple’s line-up


• The next step for Steve was his newest operating system, Mac OS X

• The future of Apple


• Apple wanted software to sync up digital devices

• Was turned down by most companies

• Jobs took matters into his own hands and created iLife suite.


• In 2001, Jobs opened Apple retail stores so customers could:1. Try out computers2. Test software3. Meet with salespeople

• This was a large risk but he knew that people would want to buy them

Portable Audio Revolution

• Less than a year after iTunes was released, Apple released the iPod

•Originally only for Mac users

• In July 2002, the new iPod was available for Windows users as well

•Sales skyrocketed and 75% of MP3 players are iPods

Portable Audio Revolution (Cont.)• In eight weeks, five million songs were sold on iTunes

• Took over 80% of the legal music downloading market

More Successful Changes

• June 6th, 2005, Jobs announced switch from PowerPC chips to Intel chips.

• This would conserve energy on PowerBook and iBook

More Successful Changes (Cont.)

•October 2005, 5th generation of iPod was introduced

•Could play music videos and TV shows

• Jobs announced the opening of the iTunes video store

Pixar

• Pixar was Jobs’ second company

• Swept the box office with its animated films

• On January 24th, 2006, Disney bought out Pixar for $7.4 billion

Conclusion

• Despite a recent scare with pancreatic cancer, Jobs is back in health and doing just fine

• Jobs is an influential man who learned from his failures and gained maturity from them

• True role model

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