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Zach Leonard MD Digital [email protected]
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'Where do we come from? What are we? Where are we going?'
'Where do we come from? What are we? Where are we going?'
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Is that a tablet in your pocket, or are you just glad to see
me?
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$500 -800 >100m sold ~$400 $329/269 $200 several m sold $500
-800
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Key considerations & capabilities FormatCommercial - Native
/ HTML5- Interstitial - PDF- Banner - Hybrid- Bespoke / sponsorship
SubscriptionsMetrics - Upfront- App downloads - Recurring /
periodic- Sessions / engagement - In-app purchase- New / active
users - Apple 30%- Ad impressions / CTRs Key considerations &
capabilities FormatCommercial - Native / HTML5- Interstitial - PDF-
Banner - Hybrid- Bespoke / sponsorship SubscriptionsMetrics -
Upfront- App downloads - Recurring / periodic- Sessions /
engagement - In-app purchase- New / active users - Apple 30%- Ad
impressions / CTRs
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Establish industry standards for Audience & usage metrics
Advertising units & rates which transfer the value being lost
from print erosion and the added-value engagement of digital media
Profitable subscription models
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Zach Leonard MD Digital [email protected]
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