Yuri von Schneider

Product and Brand Development

For this project IInvented a unique and original productWrote a rationale for the product Rendered product views, diagrams and schematics of the productCreated branding and a corporate identity for the productCreated packaging and POP display for the productDeveloped a strategy for advertising and marketing for the productCreated a grid and typographicstyles for the corporate manualDesigned and executed a productcorporate manual

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Product and Brand Development

opposite page:

01 The TacoManga

02 TacoManga logo

03 TacoManga advertising - Mangalution

this page:

04 TacoManga packaging

05 TacoManga Manual spread - merchandise

06 TacoManga Manual spread - directions

07 TacoManga letterhead and business cards

08 TacoManga Manual spread - color chart

09 TacoManga Manual spread - views and diagrams

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Birdbox is a hobbyist publication for bird lovers. It’s comprised of a variety of articles on all kinds of bird related topics from types of birds, feeding methods, regional bird species and most importantly many articles on bird houses and how to build them.

Editorial Design

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opposite page:

01 Birdbox Logo

02 Birdbox Winter issue cover

03 Editors note and Table of Content pages

04 Birdbox spread

this page:

Birdbox spreads

Editorial Design

For this project I designed a variety of materials for the Keith Haring exhibit being held at the Brooklyn Museum in 2012. Using works by Keith Haring I created an exhibit pamphlet with a spray paint can themed container, a series of posters and tote bag.

Museum Exhibit Advertising Design

Mural Design and Execution

For this job I worked with the Moving the Lives of Kids Community Mural Project (MLK Mural) in Pittsburgh PA. MLK Mural is a charitable organization, that focuses on the arts, youth development, and education.

While working on this mural I mentored a group of 10 young adults between the ages of 14 and 17 that served as my assistant artists. They were taught the basics of Art and Design and also learned the realities and bene�ts of working in the arts all while contributing to the improvement of their community.

The mural that I designed and painted was for the Pennsylvania Macaroni Company, located in the Strip District of Pittsburgh PA.

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Typeface Design and Type Specimen Booklet Design

Lolita is a script style typeface that is based o� of script found in traditional tattooing. When it comes to tattooing and using script in tattoos, generally the style of the script is adjusted to the artist's liking. Also the script can pick up a regional feel to it. In the case of Lolita the script style is based o� of a regional style that is most commonly found used in Southern California in the Latin/Mexican American community. Usually this style of script when used in tattoos, records the place that the individual is from or a person’s name, typically it’s their own name or the name of someone that is very important to them. This style can also be associated with street culture, gangs and Latino pride.

The Lolita typeface comes in two styles Lola and Dirty Lola. Lola is the clean version of this type family and has three di�erent weight variations to it. Lola regularLil-Lola o Lola delgada Lola Bold o Lola mujerona. Dirty Lola o Lola sucia is the more artistic version of this type family. It is rendered with ink and water color in a loose fashion so that it has a dirty look.

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opposite page:

01 Lolita logo

02 Lolita typeface booklet cover

03 Lolita typeface booklet spread

this page:

Lolita - Dirty Lola typeface booklet spreads

Typeface Design and Type Specimen Booklet Design

Nationwide Poster Design Contest for 2013-2014

The National Portfolio Day Association (NPDA) consists of representatives from regionally accredited US colleges and universities that are accredited institutional members of the National Association of Schools of Art and Design (NASAD). NPDA is the only organization of its kind and the membership represent the highest standard of visual arts education available in the U.S.

1st place winner 2013-2014

For this project I designed a series of posters by combining photographs of some of the most infamous individuals from history and typography comprised of information about those individuals.

Type Design Posters

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01 Josef Stalin

02 John Dillinger

03 Adolf Hitler

04 Leopold II of Belgium

05 Benito Mussolini

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For this project I designed a series of 5 posters for an event at BAM called “The Lines of Communication”. It was a 5 night lecture series that discussed the historical breakdown of visual communication.

Poster Design for the Brooklyn Academy of Music (BAM)

Editorial Design

For this project I designed a booklet for the library at the MoMA. The booklet is a visual manual showing the proper procedures of using the MoMA’s Library.

Artisan Handcrafted Goods (The Creation of a Product - Start to Finish)

Artisan handmade goods have become sought after items in the last decade. They have been coveted because of their uniqueness and quality.

This projects main focus was to better understand the entire process of making hand crafted items from concept to �nal product. Along with physically creating a series products, I used my knowledge of graphic design and created a brand for my product, chose a target group and started the marketing process for the brand.

Schneider (brand name)

Schneider Made started as products for the Urban Cyclist but has evolved into a full leather goods line

www.schneidermade.etsy.comInstagram @schneider_made

Product and Brand Development

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opposite page:

01 Wine Bottle Carrier

02 Picnic Blanket with Leather Carrier

03 iPad Carrier

04 6-Pack Carrier

05 U-lock Holster

06 Key Fold

this page:

07 Brand Logos

Product and Brand Development

Yuri von Schneiderwww.YuriSchneider.com