YTL LAND AND DEVELOPMENT BERHADUKAM 4024 INTEGRATED CASE STUDY

CASE 3

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Student Name ID Number

DANESWARY GANESAN 11UKB00248

DESMOND TANG KWONG YIK 10UKB01963

LOH YOKE YEN 11UKB01138

YUEN SHET YEE 10UKB04141

● Founded in 1955 by Tan Sri Dato' Seri Yeoh Tiong Lay● Operates in two segments: property development &

management and construction

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INTRODUCTION

SWOT ANALYSIS

Strength● Strong brand name and reputation

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SWOT ANALYSIS

Strength● Offer good quality property at prime location

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SWOT ANALYSIS

Strength● Diversed target

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SWOT ANALYSIS

Strength● Great connection to unique architects: Iroje Architects (S.K.)

and Riken Yamamoto (Japan)

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SWOT ANALYSIS

Weaknesses

● Too many diverse projects: Bangsar-PJ, KL, Sentul, Penang

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SWOT ANALYSISWeaknesses

● Projects too large, incurred high cost

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SWOT ANALYSIS

Weaknesses

● High management costs

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SWOT ANALYSIS

Opportunities● Unique design of South Korea and Japan

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SWOT ANALYSIS

Opportunities● Price of land increase

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SWOT ANALYSIS

Opportunities● YTL Sentul Project

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SWOT ANALYSIS

Opportunities● Advancement in technology

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SWOT ANALYSIS

Threats● Bad economy● Volatile currencies

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SWOT ANALYSIS

Threats● Intense Competition

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SWOT ANALYSIS

Threats● Changes in government policy and regulations

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SWOT ANALYSIS

Threats● Changes in customers’ preferences

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RATIO ANALYSIS

Liquidity Ratio

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2011 2012 2013 2014

Current Ratio

3.51 5.43 9.72 6.81

Quick Ratio 2.67 4.89 8.84 6.57

RATIO ANALYSIS Activity Ratio

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2011 2012 2013 2014

Inventory Turnover ratio

1.14 4.16 0.80 2.03

Fixed Asset turnover

0.11 0.56 0.18 0.29

RATIO ANALYSIS Gearing Ratio

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2011 2012 2013 2014

Debt Ratio 38% 65% 62% 62%

Debt to Equity Ratio

0.47 1.54 1.46 1.38

RATIO ANALYSIS Profitability Ratio

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2011 2012 2013 2014

Net profit margin

0.28 0.06 0.18 0.12

Return on asset

2.22 1.23 1.21 1.25

RECOMMENDATION

How to compete with competitor?1. More creative design, attract customer2. Diversification-supporting business-sales agent3. E-commerce4. Improve supplier relationship-better supply chain5. Strategic marketing through building own town

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