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Digital Video Marketing & Branding.
Improve your brand & increase sales
What we have ?
What? Tips for
success
Conclusion How it
works
Benefits
Video Optimization
Video Distribution
Video Blogging
Social Video Boosting
YouTube Video Ads
YouTube Size and Scope. #1 online video site.
#2 largest search engine (behind Google).
#3 largest site.
4 billion + video streams per day.
60 hours of video uploaded every minute.
70% of YouTubes traffic comes from outside the US.
72%* of US online population watch a YouTube video at least once
per week.
52%** of people took action as result of watching a video online.
What? Why? How it
works
Benefits Conclusion
Reach Targeted Customers #1 : Demographic : Age, gender, and parental status. Note that parental status
targeting is available only in the U.S., UK, and Canada..
#2 : Topics : YouTube video or Google Display Network content targeted by category
or sub-category.
#3 : Placements : Add unique websites or placements within those websites. For
example, you can target an entire high traffic blog or the homepage of a popular news
site. Placements include: Channels (YouTube Partner Channels), Videos (YouTube
Videos), Sites (Google Display Network - includes YouTube.com as a publisher site)
#4 : Remarketing lists: Reach viewers based on their past interactions with your
videos or YouTube channel.
#5 : Keywords : The keywords that you add will target your ads to all the networks that
you selected for your video campaigns. Keywords for the YouTube Search Network
will serve ads based on YouTube viewers search queries. Keywords for YouTube
Videos
What? Why? How it
works
Benefits Conclusion
YouTube Video Ad
Formats
TrueView in-stream ads TrueView in-search ads TrueView in-display ads
TrueView in-stream ads
What? Tips for
success
Conclusion How it
works
Benefits
In-stream ads play like a TV-style ad before, during or after
another video from a YouTube
partner.
Viewers see 5 seconds of your promoted video and then can
keep watching or skip it.
You pay if they watch for at least 30 seconds or to the end
of the video (whichever is
less).
TrueView in-search ads
What? Tips for
success
Conclusion How it
works
Benefits
Your video appears in a special promoted section of the
video search results pages on
YouTube and Google video
results.
You pay only when a viewer chooses to watch your video..
Type a popular search such as "smart phones" into the
YouTube search box to see a
sample ad.
TrueView in-Display ads
What? Tips for
success
Conclusion How it
works
Benefits
Your ads appear alongside other YouTube videos, or on
websites on the Google
Display Network that match
your target audience.
You pay only when a viewer chooses to watch your video.
How your ad appears depends on the publisher - a YouTube
'suggested' video is shown in
the picture
Measurement & Tracking
What is YouTube Analytics?
What? Benefits What it
shows
How? Conclusion
YouTube analytics is a reporting tool that
shows you who is engaging with your
business videos and channels.
Benefits of using
YouTube Analytics.
Discover your story
Analyse how your videos perform with detailed,
easy to read data and statistics.
Build your audience Track viewer trends and compare views over
time.
Identify traffic sources Learn where your traffic is coming from so
you can analyse it in detail.
Deepen engagement Find out which of your videos are driving
subscribers.
What? Benefits What it
shows
How? Conclusion
What YouTube Analytics tells you.
Audience retention.
Views and viewers.
Video rankings.
Ratings.
Favourites.
Comments.
Sharing.
What? Benefits What it
shows
How? Conclusion
What you can do.
Track current and past viewer trends.
Discover surprising new segments.
Identify traffic sources.
Track audience retention.
Discover videos that drive engagement.
Analyse your social currency.
What? Benefits What it
shows
How? Conclusion
Track current and past viewer trends. Establish comparison points for future video analysis.
What? Benefits What it
shows
How? Conclusion
Overall demographic breakout for a channel or video.
Male/female breakout by age.
Breakout by location, gender and age.
Identify traffic sources. Optimise marketing strategy around your traffic sources.
What? Benefits What it
shows
How? Conclusion
Traffic segmentation by source.
Referrals from YouTube, outside YouTube, Mobile Apps and Direct Traffic.
Track audience retention. Maintain consistent video engagement.
What? Benefits What it
shows
How? Conclusion
View audience retention.
Track attention levels as your video plays.
Discover videos that drive subs. Model your programming strategy based on your audience.
What? Benefits What it
shows
How? Conclusion
Analyse net change in subscribers.
View net change in subscribers by video, geography and date.
Thank you.