Embed Size (px)
DESCRIPTION
An ad campaign focusing around the idea of getting away from the city.
Citation preview
Ad Campaign by Luke Kramer
Who is Coleman?
Who is Coleman?
Outdoors Camping Relationships Freedom
Target Audience
Hard Workers City Dwellers+
Strategy
+ +Fun Bring Nature to the City = Guerilla AdsWebsite
AD FRAMEWORK
+ + +Human Truth High Traffic Location
Limitations orFreedom
Contrasting Imagery
Ad 1
