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YOUTECH & ASSOCIATES
By: The Diligent Demonettes Sam, Rita, Kim, Jada, and Oleks
Research Question About Youtech & Associates Research Methods Results Limitations Implications Questions & Comments
Overview:
What is the team culture at Youtech & Associates, and how does the culture affect the level of job satisfaction and commitment the
employees experience?
Research Question:
Marketing & Development Agency 11 Members Start-up agency Young CEO Corporate culture
About Youtech & Associates:
Survey -2 parts: open ended & rating scale
Observation -Coding
Research Methods:
Administered after observation Anonymous Sample questions
Written Survey
Written Survey Socioemotional: team members are friendly, agreeable, supportive, and respectful of each other Physical Environment: open space office facilitates greater interaction and communication and reflects organizational values Organizational Culture: shared values and common goals, rituals, practices, dress code, use of various technologies, and communication patterns
Written Survey Categories
Main Survey Findings and Themes Respect and recognition are most important Open space office provides ample opportunities for exchange of ideas, immediate feedback, camaraderie Hard work pays off Diversity spurs creativity Fun work environment increases productivity and satisfaction
Survey Monkey Created online and administered to the entire company (11 members) Questions rated from 1-5 Only 8 responses 75% answered in the highest category
Observation Sat in on four different meetings Took notes on behavior specifically the use of humor, arcade games, technology, and the frequency of how often each member spoke.
Pictures
Jada & Rita
Comparison to Other Studies
Bureaucratic- Hierarchical, Procedural, & Structured
Supportive- People-Oriented, Teamwork, Friendly, Encouraging, & Trusting
Innovative- Creative, Results-Oriented, & Challenging
Comparison to Other Studies: Supportive & Innovative Cultures = HIGHER Levels of Job Satisfaction, Cohesion, and Commitment
Culture has a direct impact on Satisfaction/Commitment Culture at Youtech- Relaxed, Laid-back (Supportive & Innovative) Employees attribute culture to their personal satisfaction, commitment AND the success of the business.
Results
Limitations: Socio-emotional factors and physical environment also affected job satisfaction (however not as much as culture overall, as analyzed by survey) Small group Team members schedule Only enough time to observe once
Other businesses, specifically in the marketing/advertising field, can use their culture as a model to increase employee satisfaction
Implications
Employee Quotes: On diversity in culture: Our different personalities, talents, and passions help to touch on so many different ideas that one project could potentially encompass. On their work environment: It keeps us focused at the right times, allows us to take a step back when necessary, allows us to mainly work on what we are interested in and good at, and brings us together and allows us to admire one another's talents and workmanship. The work environment [at Youtech] increases our creativity and job satisfaction. Having an enjoyable place to work makes people enjoy coming to work, which helps a lot in being productive and happy. When you love what you do, you never work a day in your life. #YOUTECH
From our research we have found that in this case, a more laid back, diverse corporate culture increases job satisfaction & commitment, therefore increasing
productivity & motivation in employees, which then allows for success of the business. In the field of marketing/
advertising, perhaps a more relaxed & laidback cultural environment is more suitable for a business to thrive.
What Can We Learn?
Questions? Comments?
Thank you!