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You’re just a sip away!
Cool Beans Cool Beans
Coffee Coffee RoastersRoasters
Logo:
Location:• I am located at the Stone River mall
in Murfreesboro Tn. • This mall sees a large number of
people everyday, so my coffee shop will also see a great deal of customers.
• I chose this place because here all types of people come to visit and it is generally known as a busy place.
• My hours would be from 7:00 am – 9:00pm
Week 1:• Starting off, you only have $30.00 to
spend on coffee, sugar, milk, and cups.
• A person with no experience in this game would easily click random things and start the day without thinking twice.
• This day is critical because a serious mistake in the beginning ruins your whole day.
• You start by creating your recipe and buying however much supplies you think you are going to need. Then you set a price.
Results:• On this particular week I did
not choose carefully in the beginning, but I still saw a profit of $481.20 after 14 days.
• These flaws would easily be fixed the next time I opened for business.
• The weather played a large role in my failures along with not knowing how much to actually buy.
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$600.00
Series1
Week 2: • This week was cut short due to a pep rally. • There was only room enough to complete 9 days out of my week. • I saw $120.00 in profit which initially hurt my overall revenue. • If continued I would have seen about the same amount of profit as I did in
week 1.• Even though the week was shortened, I still received some good reviews
from customers about my product.
Week 3:• Week three is when I finally figured
out some good strategy to the Cool Beans Coffee Shop.
• My recipe had used the most of every product given so the customers in turn were getting more bang for their buck.
• The first days of the week customers still familiarize themselves with your product.
• I buy only enough for a certain amount of cups and then increase that amount as my reputation increases.
Cups to Rep.
0
5
10
15
20
25
Day
1
Day
3
Day
5
Day
7
Day
9
Day
11
Day
13
Days
Cup
s S
old
Series1
Series2
Strategy:• This process was not that hard to figure out, it took a minute for it to
actually pop in my head.• Math: Math actually played a huge role in the game, hence the name of the
website. If I only expected about twenty customers on a cold day I would only by for 20 cups.
80 tsp coffee / 4tsp coffee pc = 20 Cups40 tsp milk / 2 tsp milk pc = 20 cups• This process actually helped me save a lot of money I was normally
wasting.
Week 5 • My last week served to be the most
lucrative. • I made a large improvement from the
first week to the final week of business.
• Once I understood and adjusted my mistakes, it wasn’t as hard to make money instead of lose it.
• Of course, like any other week, the weather was one of the main causes of profit loss.
• To balance the weather and profit I had to lower the price of my coffee.
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$600.00
Series1
Series2
Strengths: Weaknesses:• Overall my business proved to be
successful.
• My strengths included my supplies strategy.
• The recipe was generally well liked by my customers.
• Being able to have a general idea of how many customers I could expect to see in a days time helped me out in the long run.
• Of course, there were a few things that hindered my progress.
• The weather had to be the most destructive for my business.
• If the weather was too hot almost no one was willing to buy any coffee.
• Also, I had forgotten a few times to stock up on cups which in turn made me lose money.
Weather:
Looking Forward:• Looking into the future, If I was to expand
this business I would open more Cool Beans Coffee shops and add products.
• Some shops would be placed in familiar cities and stores where they Could plenty of customers.
• I would also promote my business through the media via TV, Internet, and the radio.
• One of my main competitors would be Starbucks since they are well known and offer a variety of products.