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You’re just a sip away! Cool Beans Cool Beans Coffee Coffee Roasters Roasters

You’re just a sip away! Cool Beans Coffee Roasters

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Page 1: You’re just a sip away! Cool Beans Coffee Roasters

You’re just a sip away!

Cool Beans Cool Beans

Coffee Coffee RoastersRoasters

Page 2: You’re just a sip away! Cool Beans Coffee Roasters

Logo:

Page 3: You’re just a sip away! Cool Beans Coffee Roasters

Location:• I am located at the Stone River mall

in Murfreesboro Tn. • This mall sees a large number of

people everyday, so my coffee shop will also see a great deal of customers.

• I chose this place because here all types of people come to visit and it is generally known as a busy place.

• My hours would be from 7:00 am – 9:00pm

Page 4: You’re just a sip away! Cool Beans Coffee Roasters

Week 1:• Starting off, you only have $30.00 to

spend on coffee, sugar, milk, and cups.

• A person with no experience in this game would easily click random things and start the day without thinking twice.

• This day is critical because a serious mistake in the beginning ruins your whole day.

• You start by creating your recipe and buying however much supplies you think you are going to need. Then you set a price.

Page 5: You’re just a sip away! Cool Beans Coffee Roasters

Results:• On this particular week I did

not choose carefully in the beginning, but I still saw a profit of $481.20 after 14 days.

• These flaws would easily be fixed the next time I opened for business.

• The weather played a large role in my failures along with not knowing how much to actually buy.

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$600.00

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Page 6: You’re just a sip away! Cool Beans Coffee Roasters

Week 2: • This week was cut short due to a pep rally. • There was only room enough to complete 9 days out of my week. • I saw $120.00 in profit which initially hurt my overall revenue. • If continued I would have seen about the same amount of profit as I did in

week 1.• Even though the week was shortened, I still received some good reviews

from customers about my product.

Page 7: You’re just a sip away! Cool Beans Coffee Roasters
Page 8: You’re just a sip away! Cool Beans Coffee Roasters

Week 3:• Week three is when I finally figured

out some good strategy to the Cool Beans Coffee Shop.

• My recipe had used the most of every product given so the customers in turn were getting more bang for their buck.

• The first days of the week customers still familiarize themselves with your product.

• I buy only enough for a certain amount of cups and then increase that amount as my reputation increases.

Cups to Rep.

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5

10

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25

Day

1

Day

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Day

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13

Days

Cup

s S

old

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Page 9: You’re just a sip away! Cool Beans Coffee Roasters

Strategy:• This process was not that hard to figure out, it took a minute for it to

actually pop in my head.• Math: Math actually played a huge role in the game, hence the name of the

website. If I only expected about twenty customers on a cold day I would only by for 20 cups.

80 tsp coffee / 4tsp coffee pc = 20 Cups40 tsp milk / 2 tsp milk pc = 20 cups• This process actually helped me save a lot of money I was normally

wasting.

Page 10: You’re just a sip away! Cool Beans Coffee Roasters

Week 5 • My last week served to be the most

lucrative. • I made a large improvement from the

first week to the final week of business.

• Once I understood and adjusted my mistakes, it wasn’t as hard to make money instead of lose it.

• Of course, like any other week, the weather was one of the main causes of profit loss.

• To balance the weather and profit I had to lower the price of my coffee.

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$600.00

Series1

Series2

Page 11: You’re just a sip away! Cool Beans Coffee Roasters

Strengths: Weaknesses:• Overall my business proved to be

successful.

• My strengths included my supplies strategy.

• The recipe was generally well liked by my customers.

• Being able to have a general idea of how many customers I could expect to see in a days time helped me out in the long run.

• Of course, there were a few things that hindered my progress.

• The weather had to be the most destructive for my business.

• If the weather was too hot almost no one was willing to buy any coffee.

• Also, I had forgotten a few times to stock up on cups which in turn made me lose money.

Page 12: You’re just a sip away! Cool Beans Coffee Roasters

Weather:

Page 13: You’re just a sip away! Cool Beans Coffee Roasters

Looking Forward:• Looking into the future, If I was to expand

this business I would open more Cool Beans Coffee shops and add products.

• Some shops would be placed in familiar cities and stores where they Could plenty of customers.

• I would also promote my business through the media via TV, Internet, and the radio.

• One of my main competitors would be Starbucks since they are well known and offer a variety of products.