Your ship will come inYour ship will come inwhen the tide is right andwhen the tide is right andthe wind is fair. the wind is fair. bostonian bostonian 9:52:51, Sat Oct 6, 20129:52:51, Sat Oct 6, 2012

Inventor: A personInventor: A personwho makes anwho makes aningeniousingeniousarrangement ofarrangement ofwheels, levers andwheels, levers andsprings, and believes itsprings, and believes itcivilization.civilization.

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civilization.civilization.——Ambrose BierceAmbrose Bierce””

Tomorrow never knows (beatles)Tomorrow never knows (beatles)

In other words, I pay for the design, the printing andIn other words, I pay for the design, the printing andshipping, and only implicitly for the 'words'.shipping, and only implicitly for the 'words'.If it keeps up, man will atrophy all his limbs but the push-If it keeps up, man will atrophy all his limbs but the push-button finger.button finger.The bottom line: controlling the flow of digital files isThe bottom line: controlling the flow of digital files is'Mission Impossible'.'Mission Impossible'.What has become clear are the design challenges thatWhat has become clear are the design challenges thatcome with creating emergent software.come with creating emergent software.

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No gain is so certain as that which proceeds fromNo gain is so certain as that which proceeds fromthe economical use of what you already have.the economical use of what you already have.

Brand customized schemasBrand customized schemas

Beware of people who dislike catsBeware of people who dislike cats

This is the new power, and maybe also the curse, of theThis is the new power, and maybe also the curse, of theparadigm of hyper-transparency.paradigm of hyper-transparency.That means you are losing out on reaching a hugeThat means you are losing out on reaching a hugeaudience, and on doing so in the most costeffectiveaudience, and on doing so in the most costeffectiveways.ways.Civilization advances by extending the number ofCivilization advances by extending the number ofimportant operations which we can perform withoutimportant operations which we can perform withoutthinking of them.thinking of them.We are never faced with objects or social relations, weWe are never faced with objects or social relations, weare faced with chains which are associations of humansare faced with chains which are associations of humans..

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The 'Net is a waste ofThe 'Net is a waste oftime, and that's exactlytime, and that's exactlywhat's right about it.what's right about it.

——William GibsonWilliam Gibson

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A person does not seek luck; luck seeks theA person does not seek luck; luck seeks theperson.person.

It's now solely about TRUST and Merit, not about sellingIt's now solely about TRUST and Merit, not about sellingcopies.copies.Million times a day, and he hopes the number willMillion times a day, and he hopes the number willeventually be many, many times that".eventually be many, many times that".You must have blogs, myspace sites, photos or videosYou must have blogs, myspace sites, photos or videosto link to -otherwise there is no point in tweeting.to link to -otherwise there is no point in tweeting.Think of the move from mechanistic to informationalThink of the move from mechanistic to informationalmetaphors.metaphors.

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In conclusionIn conclusionMesh viral web servicesMesh viral web servicesDesign distributed supply-chainsDesign distributed supply-chainsRemix out-of-the-box nichesRemix out-of-the-box nichesand remember: Have a happy period. Always.and remember: Have a happy period. Always.

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TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

Daniel*1977, amymyou, craiglea123, klaw247,Daniel*1977, amymyou, craiglea123, klaw247,

ryantrauman, that guy named Robryantrauman, that guy named Rob

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This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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