Your Roadmap To Quitting Your 9-5 - marielexa.com · your ideal client wants (and then deliver what they need) so you don’t end up having to convince people why they should buy

Your RoadmapTO QUITTING YOUR 9-5

It’s never too late to rewrite your story. Build your

purposeful and profitable online business today!

- with Marie Lexa -

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YOUR ROADMAP TO QUITTING YOUR 9-5

© MARIE LEXA LTD. | PLEASE DO NOT DISTRIBUTE

Hi! I’m Marie Lexa. I’m a business & marketing consultant for female

entrepreneurs who want to build purposeful and

profitable online businesses that allow them to leave the

corporate world behind and step into the woman they

are truly meant to become.

It was not so long ago that I felt trapped on the hamster

wheel to corporate success, always pushing for the next

milestone that I hoped would allow me to finally start

living my life, yet feeling unfulfilled every step of the way.

My past career as a strategy consultant (focused on digital marketing

strategy for multinational companies) did however equip me with a real love

for problem solving, booming growth, and leveraging online marketing to

maximize ROI.

As soon as I started coaching female entrepreneurs, things changed.

I was finally having the impact I craved (instead of putting together fancy

Powerpoint decks full of recommendations I never quite knew would be

implemented or not) and had created the freedom I’d been yearning (nothing

like waking up without an alarm, a spin class in the middle of the day, perfect-

fit clients I can speak to from anywhere, and travel.

In fact this year alone I’ve been in the French Alps, Germany, Gibraltar, Santa

Barbara, San Francisco, Paris, Spain, Washington DC, Long Island, New York

City, South of France, as well as multiple mini-breaks around the UK - after

living here for 7 years it was definitely time to explore).

http://www.marielexa.com


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I haven’t quite mastered the whole laptop lifestyle thing (typing on a laptop in

the glaring sun is not as easy as it looks) but deciding to run my business full

time (and life on my terms) and unlocking the flexibility and freedom it gives

me is the best decision I’ve ever made.

I’m not going to lie. Building my online business was not all smooth-sailing. I

remember the sheer overwhelm of trying to get everything in place before

leaving my job and getting my business to a place where I was consistently

replacing my income (because let’s face it… my London rent wasn’t going to

pay itself). I wavered between just wanting to take the leap with reckless

haste and panicking that my business would come to a screeching halt to

doubting if I would ever be ready.

Building my business alongside my job is something I’m so glad I did. Yes, it

felt stressful at the time, but I saw my job as my “investor” which meant I was

able to work with the best coaches and get my marketing going, meaning

within months I was able to replace then double my corporate salary and

went on to make my first 5-figure month the very month I quit my job.

This roadmap will equip you with the exact steps and strategies I followed to

become a full-time business owner and lead my dream career and life. This is

something I had dreamed about for a long time before it came a reality and

I’m so excited to support you in your journey too.

And if you’re ready to accelerate your success and rewrite your story now,

book a free clarity call now by clicking HERE and we’ll map out a plan to make

the day you hand in your notice a reality.

Lots of love,

~ Marie


http://www.marielexa.com/claritycall


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It’s Different for Everybody This is the news you probably didn’t want to hear. But it’s the

reality.

Every new entrepreneur has a different set of

circumstances, financial standing, and more importantly

personality and appetite for risk.

Whilst some might absolutely THRIVE after quitting their

corporate job on a whim and having to step up their game

hugely for the business to work (because they have no more

plan B), for others who are more risk averse, not having all

their ducks in a row and consistency in their business just yet

can become a source of stress and anxiety.

Only YOU know the true answer when it comes to the timing

to take the leap - so connecting with your gut and intuition is

key here.

That being said, fear usually comes into the equation so it’s

also important to recognize this and not let that fear stand in

the way of you taking action on behalf of your dreams.

Fear causes us to procrastinate, doubt ourselves, and resist

putting our best selves out there and sharing our gifts with

the world. Know that this is completely normal if you’re a

new entrepreneur, and that you can outgrow any fear by

taking action. It does get easier - I promise!

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Have a business idea that solves a problem your target market is actively looking for a solution to, and is able and willing to pay for. With an online service based business, your success is based

on how well you can solve a pressing problem for your client,

and how well you convey the transformation that is possible

for them.

People go wrong by focusing on the features or information

the solution provides, rather that on the result or outcome

which is what really drives sales. Your potential client is not

looking for a certain amount of steps and endless content

but rather an end result that is in line with their deepest

desires.

If your target market has a problem you can solve, but is

either:

Unaware a solution exists

Not interested in solving this specific problem

Unable or unwilling to pay for a solution

Not looking to solve the problem now, then challenges will

come up in your marketing.

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Make it easy for yourself - make sure your business idea and

offering fits the above criteria so you’re setting yourself up for

success from the very beginning.

Online resources (such as Buzzsumo, Search Reddit, Amazon

reviews, topical forums), surveys (for instance in Facebook

groups related to your niche), and interviews for market

research are a great way to validate your idea.

Uncover the layers to understand your ideal client I don’t just mean figuring out a few of their demographic

characteristics here. You want to understand their deepest

pain points and desires (where they are now, and where they

want to be) from a psychographic perspective

(characteristics relating to personality, values, attitudes,

interests, or lifestyles - which is what will drive clients to

buy).

People buy based on emotion, not logic or information, so

the more you understand your ideal client’s inner

monologue and have a clear emotional avatar in mind, the

easier it will be for you to create compelling messaging and

effective marketing.

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You want your marketing and offers to reflect exactly what

your ideal client wants (and then deliver what they need) so

you don’t end up having to convince people why they should

buy from you, and instead attract those clients who are fully

ready for your support.

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Design your signature offering Once you have your business idea and clarity on who you’re

serving, it’s time to have something for sale and craft an

offering they can’t wait to get their hands on. This is where

you’ll go back to your market research and look for common

desired benefits, outcomes, results, and transformation..

Once you’re clear on these points, it’s time to figure out how

you can get these clients from A to B. Do you have a unique

process, method, or secret sauce? What do you want to be

known for? How long will you need to get them to where

they want to be? What is the appropriate level of support

based on their preferred learning style? How will you hold

them accountable? These are all important questions you

will want to address.

The more you can sweeten your signature offering and make

it irresistible to your target market, the better results (and

testimonials) you will get - which is key to a sustainable and

scalable business.

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I highly recommend a high-end offering as your signature

offering when you’re just starting out. It’s the fastest way to

replace your corporate income.

If you’re selling a $97 program, you would need to sell

dozens even hundreds of them to replace your corporate

income and it requires a bigger audience, which you

probably don’t have quite yet if you’re still at the early stages

of your business.

It’s totally possible to incorporate passive income into your

business early on, but it likely won’t be your main

breadwinner unless you have a large audience to begin with.

With a $2,000 program, you only need to sign a few clients

monthly to be able to take your business full time - totally

doable right?! Right! In fact it’s exactly what I did to hit my

first 5-figure month.

Implement an effective marketing strategy You could have the best program in the world - but if nobody

knows about it you’ll be making zero sales (and won’t be

leaving your corporate job anytime soon - we’re not even

going there).

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Visibility and marketing is an absolute must if you want to be

getting clients and running a profitable business that allows

you to serve and share your gifts with those that need them

(and trust me - they are out there waiting for you ! If it was

easy or if they’d already found the solution - they wouldn't

be searching anymore).

I don’t believe in cookie cutter or one size fits all when it

comes to marketing, but here are two overarching core steps

that are key:

Visibility to cold traffic and lead generation

If you are starting from scratch and have no existing

audience, it’s time to start building one so you have people to

market and sell to!

This means being visible to cold traffic (members of your

target market who don’t know of you yet) so you can capture

their information (for example to add them to your email list)

and bring them into your community.

You never want to sell directly to cold traffic (that’s kind of

like a marriage proposal on a first date - before the date

knows whether you even fit the criteria, never mind knows/

likes/ trusts you and knows you’re the one). Instead, in many

cases you’ll want to offer them a free offer (such as this

training you’re reading right now) where you lead with value,

as an introduction to your work.



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Here are various ways I’ve personally used to generate leads

from cold traffic:

Being active on social media (don’t overwhelm yourself - instead pick just 1-2 platforms where you know your ideal client is hanging out - for me that is Facebook and Instagram, but this could also be Twitter, Pinterest, YouTube)

Being present in Facebook groups

Running Facebook Ads

Participating in a virtual summit

Speaking at an event

Networking at a meetup group gathering/ networking event/ conference

Guest blogging on blogs or sites relevant to your niche

Doing personal outreach to members of your existing network or in existing offline or online communities related to your niche

Building your know like trust factor

Now that your new prospect has had their first introduction

to you - they’re no longer cold traffic (a stranger) .

They are aware of their problem and pain point (that’s why

they joined your community or downloaded your free

training) - and are now actively looking for knowledge and

information about their desired transformation.



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It’s your role to keep nurturing this new relationship with

them, give them the answers they are looking for, and

position yourself as a credible expert - so that they begin to

know like and trust you.

You can do this in many ways, for example:

Take them through a sales funnel and automated email sequence where you put forward your expertise, give them value and a few quick wins, and create context and understanding around their pain points (relatability is very important - although you’re positioning yourself as an expert, you don’t want to place yourself on a pedestal which creates a divide between you and your ideal client - meaning they’ll think you have something they don’t and will be reluctant to invest. Instead, show them that you’re human, have made mistakes, and have had your share of struggles and challenges too, before and during your transformation - yet that you’ve still gotten to the result they desire - meaning it’s possible for them too!)

Create content that is relevant to their pain points and desires. This is not about overwhelming them with too many steps or giving them all of the answers and the exact “how” as this is unrealistic to do with small pieces of content and is what your paid offerings are for. Instead, give them a taste of what is possible and provide valuable insights on how they can get to where they want to be. Content creation can take many shapes or forms, so focus on what you naturally are good at (and stretch yourself out of your comfort zone to try new things too).



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Here are a few suggestions:

Social media posts (on your Facebook page and social media channels)

Facebook group posts (in your own if you have one and others where your target market is hanging out)

Blog posts and articles (on your own blog posts if you have one and to get featured on other platforms)

Emails to your list

Audio trainings

Recorded video trainings

Livestreams (on your Facebook page or group)

Live masterclasses or webinars (via livestream or a webinar platform such as Zoom or WebinarJam)

Mini video series or challenges

Outreach and connection calls

Live speaking (at an event or in a networking setting)

You don’t need to do it all at once when it comes to content.

Pick one or two categories to start, craft a schedule based on

topics you master that relate to your program, and most

importantly stay consistent with your content creation and

promotion.



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Make your offer and close your sales Now that you have warm leads who know like and trust you,

and are aware of their pain point and are ready for the

solution, it’s time to offer them an opportunity to finally

solve their problem and get the transformation they’re

craving.

Most female entrepreneurs don’t feel 100% confident about

sales, and it does take practice. However, you need to get in

the habit of having call to actions (an invitation to check out

an offer or book a call for example) on relevant pieces of

content, and actually making the offer and talking about

your program - or your leads will get stuck in the

consumption and engagement cycle and never get out of it

(and most likely go and invest from someone else who is

making offers).

These ideal clients can’t get the desired result they want

without your support, so it’s your duty to help them get

there! With a signature high end offering, your goal is to get

your potential clients on the phone (as they won’t be willing

to invest without that step for a higher priced product) for a

discovery call.

Once you have them on the phone for a discovery call. This is

not a free coaching session and a space for a ton of free

advice (your content plan should already be delivering on

that front). Instead, it provides a container to:

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Connect and set the intention to work together

Understand what they are hoping to get support with and empathize with their struggles

Understand where they are looking to go and what solving this problem means to them (and why it’s important for them to solve it now)

Share the results you think are possible for them (reinforced by your own transformation or how you’ve helped others)

Share the details of your program and ask any questions

Ask whether they believe it’s a good fit

Share the investment

Overcome any objections by fully supporting them through what is going on for them

Remember that when potential clients get on the phone with

you, they need your help or they wouldn’t have gotten on the

call in the first place.

This is your a chance to get to know someone new (turn that

fear into excitement) and be prepared to fully support them

through the process to come to the decision that is best for

them.



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Bonus Checklist THE MUST-HAVE ELEMENTS TO HAVE IN PLACE

BEFORE QUITTING YOUR CORPORATE JOB

Here are a few elements I recommend having in place before

taking the leap - you can tweak this to your unique situation

(remember point 1. It’s different for everybody and there are no

golden rules - this is just based on my personal experience)

Have incorporated your company

Have a business bank account to keep finances separate

Have savings for at least 3 months of business and living expenses

Have a signature offering

Have a marketing strategy and lead generation system

Have at least one social media account set up

Have either a simple landing page or a website set up

Have contracts in place and an onboarding process for new clients

Book at least one client for proof of concept (and if you’re more risk

averse like me, have booked at least a few clients consistently)



Documents

Your Roadmap To Quitting Your 9-5 - marielexa.com · your ideal client wants (and then deliver what they need) so you don’t end up having to convince people why they should buy