SkyGlue

SkyGlueYour Real-time Web Analytics Service

What is SkyGlueA real-time web analytics service that helps companies understand how users interact with web applicationsTracks and displays site visitors activities in real-time Provide event-based individual level behavior tracking and analysisProvide Aggregated level data analysis Event tracking is a way of measuring exactly what users are doing on your site. This functionality will grow more and more important as the Web grows more interactive.E.g. invites sent, videos played, and user signups all count as events.

Why Web AnalyticsIncrease SalesVisitor SatisfactionReduce Marketing CostGain new insights on online customersHelp marketers and site designers answer specific business questions

Market LandscapeMarketVendorsHigh end marketYahoo Analytics Coremetrics WebTrends OmnitureMiddle marketPageView-based (all startups)Footprint Site-Pulse Feedjit Behavior-based (all startups) NOT Real-time Kontagent (Facebook, 1 hour delay) KISSmetrics (closed Beta) Real-time MixPanel (YC 2009, aggregate only, pull) SkyGlue (aggregate & individual, push)FreeGoogle Analytics (long delay. Basic analysis)

SkyGlue SolutionReal-time data collection on site trafficReferrer / Search engine / Search termCountry / IP AddressCity / ZIP / Postal / Area / DMA / CodeState / County / Region / ProvinceCompany / Organization / ISPNumber of pages viewed / Number of visits / First and last measurementTechnical Specs / Browser / OS / ResolutionIndividual level data analysisTrack visitor click PathOrder of activities (e.g. 50% first look at video, 20% first look at pricing, ) Meaningful data based on customer profile, better business intelligenceUnderstand top/paying customers experience Aggregate data analysisEvent-based trackingVisualized Funnel AnalysisVisitor RetentionA/B Testing

SkyGlue Competitive AdvantagesReal-time data push technologyProvide both individual level data analysis and aggregated analysisLow CostEfficient & robust proprietary messaging server technology handling large loadSimple to Use, no API, no programming needed

SkyGlue Core TechnologyLoosely coupled architectureWS-Messenger (our proprietary cloud messaging server technology): First Internet-scale publish/subscribe messaging systemInvented by Founder Eric Huangreliably in production 3+ years in LEAD workflow system (Linked Environments for Atmospheric Discover ) (https://portal.leadproject.org/)Web Sockets Gateway Third party technology (www.kaazing.com)SkyGlue TeamStrong Teamhigh qualification, strong passion, complementary skills and can execute.Team skillset covers backend, frontend technology, business development and communications.Eric: SkyGlue architect and backend technologyPh.D. in CS with focus on cloud-based messagingStrong statistics and math skills (MS in Financial Math) Internationally-recognized expert on Internet-scale publish/subscribe messaging system with practical experience building cloud services.Published over 10 research papers and has over 100 external citations around the world Developer for Microsofts first cloud messaging service (Azure AppFabric ServiceBus service) from incubation to production release.Inventor of SkyGlue core technologyFull time on SkyGlue from July 1, 2010, attends Techstars full-time, no other commitments, no visa restrictionsCindy: SkyGlue marketing & public relationsMS in MISNine years experience in system development and IT customer careStrong people skillsAttends Techstars full-time, no other commitments, no visa restrictions

Adam: SkyGlue frontend technology, user model & business strategyDual MBA/MIS degrees (natural hybrid of technology guru and business savvy)Seven years experience in system development and integrationBusiness mindsetAttends Techstars full-time for one month, rest of time at least 20hrs/wk Due to H1B visa restrictions; working on resolving immigration status).

Business Model (pay as you go)Charge based on data points trackedFree basic service, free trialsDifferent plan levelProrated upgradeMore attractive pricing than competitors, thanks to our efficient messaging technology

SkyGlue target MarketMiddle market of developers and businesses who find google analytics too basic and high-end services like Omniture too expensive. E.g. Startups who like to tracking user behavior on their sitesE.g. growing businesses who are trying to gain users for the first timeBusiness, sales, marketing managersMarket research agencies and institutes

A large market since analytics and stat tracking is extremely important to the growth of any business

Mixpanel Usage Growth (http://techcrunch.com/2010/04/07/mixpanel-lands-chinese-social-game-developer-five-minutes-continues-strong-growth/) Customer acquisition strategy and costStrategiesParticipate in forum discussion, blogsNews release in targeted web sitesAttend targeted technical conferencesInvite a handful of early-adopters for pilot projects as testimonials and provide free technical support for themCustomers can add Skyglue Logo to their websites to earn more free datapointsCustomer referralsCost no significant cost

Current StatusBackend messaging technology readyCurrently prototyping frontend portalSite designJavaScriptIntegration with web sockets gateway

SkyGlue TimeLineNow 8/16/2010 (Eric full time starting July on implementation) Product design PrototypingBasic Prototype ready (demo simple end-to-end scenario) 8/16/2010 11/12/2010Beta releaseLimited UsersChargeable VersionFebruary 2011

MixPannel limitationsUnreliable serviceMissing eventsUnable to load graph Delay in real-time data collectionNo individual level behavior trackingNo data push to browsers (need refresh to get updated data)