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Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

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Page 1: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime
Page 2: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

Your personal dashboard for

updating and maintaining

your mobile application.

Page 3: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

80% of mobile

users 25-44 own

smart phones.

1 out of 2 people

over 35 have

smart phones.

Senior citizen

category grew

50% last year.

Consumers are using smartphones more and more in all age demographics.

Continue to

expand rapidly

across all age

groups

0

10

20

30

40

50

60

70

80

90

Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q 2 2012

Smartphone Penetration By Age Group

Ages 13-17

Ages 18-24

Ages 25-44

Ages 45-54

Ages 55-64

Ages 65 +

Page 4: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

Event pages offer About – Comment – Attend – Gallery features

Jan. 2011 Jan. 2012 July 2012 Jan. 2013

Add event to your

smartphone calendar

with a single clickEasily share an event page

Page 5: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

You can use images with

your push notifications

You can schedule

the date and time

of your pushes

Page 6: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

Incorporate multiple home screen sliders (up to 5)

Page 7: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

Smartphone ownership is pervasive and growing in all income groups.

Under $30K per year grew over 50% last year!

Urban areas have reached

50% ownership

Suburban areas average

34% ownership

Page 8: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

Smartphones are the fastest growing technology ever.

10X faster than the 80s PC

3X faster than social media

2X faster than 90s

internet

5 10 15 20 25 30 35

Slow

Gradual

Moderate

Fast

Maturity: Time from 10% to 40% Penetration

Telephone

Television

Smartphone

Internet

Radio

Mobile Phone

Electricity

Computer

Page 9: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

With 91% of consumers keeping their phones within 3 feet of themselves

24X7, It’s no wonder that mobile is almost 2X web browsing!

0 43 85 128 170

168

127

70Web Browsing

Mobile Apps

Television

0 43 85 128 170

168

127

70

127 Minutes a Day are Consumed by an Individual on Mobile

Apps

Web Browsing

Mobile Apps

Television

0 43 85 128 170

168

127

70

Page 10: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

Mobile consumers are engaged and action oriented.

Page 11: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

Analysis Predicts that within 4 Months, 27% of all Web Consumption will

be via Mobile. Mobile consumers are prime marketing targets.

5%

10%

15%

20%

25%

30%

Jan. 2011 Jan. 2012 July 2012 Jan. 2013

27%

22%

16 %

3 %

Percent of content consumption by mobile in the U.S.

U.S. Traffic accessed via

mobile device up 430% in

year to year growth

Kontera analysis predicts

that with in 4 months 27% of

all Web Consumption will be

via mobile

Page 12: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

The proof is in the pudding as mobile browsing IS translating into

revenue. 23% of online sales are now via mobile devices!

Mobile Sales Double in a Year

98% CAGR

2010-2013

23.2 %

11.6 %

7.1%

3%Sales 2010

Sales 2011

Sales 2012

Sales 2013 F

Page 13: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

U.S. consumers made $8 billion worth of retail purchases via

smartphones in 2012, estimated to grow to 27 Billion in 2016

Morgan Stanley’s take is that “Rapid Ramp of Mobile Internet

Usage Will be a Boom to Consumers and Some Companies Will

Likely Win Big, While Many Will Wonder What Just Happened.”

0

5

10

15

20

25

30

2012 2013F 2014F 2015F 2016F

8

12

17

22

27

$ in B

illions

Retail Purchases Via Smartphones

2012 2013f 2014f 2015f 2016f

Page 14: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

Selling Apps is about providing your customers with a world class

mobile presence; this includes a superior experience, marketing

capabilities and data/reporting capabilities.

Mobile Presence Be present where your customers are going to

spend most of their time; on mobile devices!

Customer ExperienceIf you have a website you need an App.

80% will abandon a poor mobile experience!

Marketing Capabilities Native App capabilities blow away traditional

marketing tools. e.g., Real time push

notifications and contextual geo fencing.

Data InsightsApps create opportunities for actionable

marketing and advertising initiatives.

Page 15: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

All customers are candidates for mobile Apps. The solution is a mobile

app, an appropriate tool for centralized communication.

• Solution for small businesses

• Published in Apple and Android Marketplaces

• Easy to maintain and manage

• 4 Layers of Robust Features

• Core

• Messaging

• Coupons

• Reporting

Mobile Apps

Page 16: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

Call To Action Use our app preview tools – standard features are

usually more than enough!

Sales Emphasis - Push notifications superior to email marketing

- Geo targeting superior for contextual marketing

- Content management driven

- Mobile optimizing will NOT provide native functionality

Selling mobile apps is straightforward with regard to pricing and

features. “Product” sale mentality applies.

Page 17: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

App Examples

Page 18: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

vice with less work to do

User Experience

Without an App the consumer must

utilize search engines to engage you

Mobile applications take it one step further, showcasing your business front and

center on their device, literally one “tap” away.

An App puts you on the “First page” of

their device with less work to do

Page 19: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

Push Notifications

Push Notification Performance-

Viewed 97% of the time; more than 3

times Email’s 25% open rate. They

also require significantly LESS

resources and time than email.

Push Notification Flexibility-

Permits real time engagement of your

consumers to promote during lulls or

update current events on the fly.

Page 20: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

Other Functionality

Viral- Empower your customers to

spread the word for you with a tap.

Compatible with all social media

engagement platforms.

Distribution- Sell and distribute

products directly from inside your

business application. Take & fulfill

orders more accurately, seamlessly.

Page 21: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

Stand Alone Example – GEO Fencing

Set Push Notifications to send automatically

when customers enter or exit the geographical

fence that you set around your business.

Automatic marketing at its finest.

Page 22: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

Customer Loyalty & Rewards

• Customize number of check-ins , rewards for checking in,

and check-in time length of stay ex. 5-10 minutes

• Drive customers to your app experience every time they

visit

• Send push notifications based on location

Ex: If a customer has downloaded your app and drives

within a certain amount of miles from your location, it will

instantly send them a customize push notification message

Page 23: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime

There are 3 ways to preview apps. For iOS users, enter your app

code in the ‘email address’ field and leave the ‘password’ field

blank. For Android & Web previews, simply insert app code. Scan

this QR code to download the preview tool for your device.

3 Ways to Preview Apps

Use this code to preview Miguel’s app:

miguelsrestaurante

Preview app on your desktop at

http://previewyourapp.com

Page 24: Your personal dashboard for updating and maintaining your ... · Analysis Predicts that within 4 Months, 27% of all Web Consumption will be via Mobile. Mobile consumers are prime