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Your personal dashboard for
updating and maintaining
your mobile application.
80% of mobile
users 25-44 own
smart phones.
1 out of 2 people
over 35 have
smart phones.
Senior citizen
category grew
50% last year.
Consumers are using smartphones more and more in all age demographics.
Continue to
expand rapidly
across all age
groups
0
10
20
30
40
50
60
70
80
90
Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q 2 2012
Smartphone Penetration By Age Group
Ages 13-17
Ages 18-24
Ages 25-44
Ages 45-54
Ages 55-64
Ages 65 +
Event pages offer About – Comment – Attend – Gallery features
Jan. 2011 Jan. 2012 July 2012 Jan. 2013
Add event to your
smartphone calendar
with a single clickEasily share an event page
You can use images with
your push notifications
You can schedule
the date and time
of your pushes
Incorporate multiple home screen sliders (up to 5)
Smartphone ownership is pervasive and growing in all income groups.
Under $30K per year grew over 50% last year!
Urban areas have reached
50% ownership
Suburban areas average
34% ownership
Smartphones are the fastest growing technology ever.
10X faster than the 80s PC
3X faster than social media
2X faster than 90s
internet
5 10 15 20 25 30 35
Slow
Gradual
Moderate
Fast
Maturity: Time from 10% to 40% Penetration
Telephone
Television
Smartphone
Internet
Radio
Mobile Phone
Electricity
Computer
With 91% of consumers keeping their phones within 3 feet of themselves
24X7, It’s no wonder that mobile is almost 2X web browsing!
0 43 85 128 170
168
127
70Web Browsing
Mobile Apps
Television
0 43 85 128 170
168
127
70
127 Minutes a Day are Consumed by an Individual on Mobile
Apps
Web Browsing
Mobile Apps
Television
0 43 85 128 170
168
127
70
Mobile consumers are engaged and action oriented.
Analysis Predicts that within 4 Months, 27% of all Web Consumption will
be via Mobile. Mobile consumers are prime marketing targets.
5%
10%
15%
20%
25%
30%
Jan. 2011 Jan. 2012 July 2012 Jan. 2013
27%
22%
16 %
3 %
Percent of content consumption by mobile in the U.S.
U.S. Traffic accessed via
mobile device up 430% in
year to year growth
Kontera analysis predicts
that with in 4 months 27% of
all Web Consumption will be
via mobile
The proof is in the pudding as mobile browsing IS translating into
revenue. 23% of online sales are now via mobile devices!
Mobile Sales Double in a Year
98% CAGR
2010-2013
23.2 %
11.6 %
7.1%
3%Sales 2010
Sales 2011
Sales 2012
Sales 2013 F
U.S. consumers made $8 billion worth of retail purchases via
smartphones in 2012, estimated to grow to 27 Billion in 2016
Morgan Stanley’s take is that “Rapid Ramp of Mobile Internet
Usage Will be a Boom to Consumers and Some Companies Will
Likely Win Big, While Many Will Wonder What Just Happened.”
0
5
10
15
20
25
30
2012 2013F 2014F 2015F 2016F
8
12
17
22
27
$ in B
illions
Retail Purchases Via Smartphones
2012 2013f 2014f 2015f 2016f
Selling Apps is about providing your customers with a world class
mobile presence; this includes a superior experience, marketing
capabilities and data/reporting capabilities.
Mobile Presence Be present where your customers are going to
spend most of their time; on mobile devices!
Customer ExperienceIf you have a website you need an App.
80% will abandon a poor mobile experience!
Marketing Capabilities Native App capabilities blow away traditional
marketing tools. e.g., Real time push
notifications and contextual geo fencing.
Data InsightsApps create opportunities for actionable
marketing and advertising initiatives.
All customers are candidates for mobile Apps. The solution is a mobile
app, an appropriate tool for centralized communication.
• Solution for small businesses
• Published in Apple and Android Marketplaces
• Easy to maintain and manage
• 4 Layers of Robust Features
• Core
• Messaging
• Coupons
• Reporting
Mobile Apps
Call To Action Use our app preview tools – standard features are
usually more than enough!
Sales Emphasis - Push notifications superior to email marketing
- Geo targeting superior for contextual marketing
- Content management driven
- Mobile optimizing will NOT provide native functionality
Selling mobile apps is straightforward with regard to pricing and
features. “Product” sale mentality applies.
App Examples
vice with less work to do
User Experience
Without an App the consumer must
utilize search engines to engage you
Mobile applications take it one step further, showcasing your business front and
center on their device, literally one “tap” away.
An App puts you on the “First page” of
their device with less work to do
Push Notifications
Push Notification Performance-
Viewed 97% of the time; more than 3
times Email’s 25% open rate. They
also require significantly LESS
resources and time than email.
Push Notification Flexibility-
Permits real time engagement of your
consumers to promote during lulls or
update current events on the fly.
Other Functionality
Viral- Empower your customers to
spread the word for you with a tap.
Compatible with all social media
engagement platforms.
Distribution- Sell and distribute
products directly from inside your
business application. Take & fulfill
orders more accurately, seamlessly.
Stand Alone Example – GEO Fencing
Set Push Notifications to send automatically
when customers enter or exit the geographical
fence that you set around your business.
Automatic marketing at its finest.
Customer Loyalty & Rewards
• Customize number of check-ins , rewards for checking in,
and check-in time length of stay ex. 5-10 minutes
• Drive customers to your app experience every time they
visit
• Send push notifications based on location
Ex: If a customer has downloaded your app and drives
within a certain amount of miles from your location, it will
instantly send them a customize push notification message
There are 3 ways to preview apps. For iOS users, enter your app
code in the ‘email address’ field and leave the ‘password’ field
blank. For Android & Web previews, simply insert app code. Scan
this QR code to download the preview tool for your device.
3 Ways to Preview Apps
Use this code to preview Miguel’s app:
miguelsrestaurante
Preview app on your desktop at
http://previewyourapp.com