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Your LinkedIn Planner STEP #1: Develop Your LinkedIn Strategy LinkedIn Assessment: Purpose:

• Do you have a clearly defined purpose for WHY you are using LinkedIn?

• Have you created specific and measurable goals to track the ROI of your Linkedin activities?

Presence:

• Do you currently have an engaging, relevant and up-to-date profile?

q Quality headshot q Effective sub-title description q Custom URL q Compelling Summary q Multi-media (video, PDFs, Presentations q Skill endorsements q Client recommendations q Concise work experience descriptions q Groups q Education / Volunteer experience

• Do you have a well-designed company page to showcase your

business brand?

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• Do you moderate or participate in targeted LinkedIn groups? Publish:

• Do you regularly post relevant status updates to your Linkedin connections?

• Do you receive engagement on your posts? (likes, shares, comments)

• Do you publish discussion posts in targeted groups?

• Are you publishing relevant articles to Linkedin Pulse?

• Do you create Slideshare presentations and connect to your profile? Participate:

• Are you active in engaging in other’s content (posts, group threads, pulse articles)?

• Are you an active participant in target groups? Promote:

• Do you post and promote free events and offers to your connections and groups?

• Do you connect “individually” with connection to build relationship and potential business opportunities?

• Are you currently using LinkedIn Ads to reach your target audience?

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Build Your Action Plan

1. Create Your Purpose Statement.

VAClassroom Example: “To build a strong personal brand and credibility as a leader in the Virtual Assistant Training industry” 2. Establish Your Outcome Goals.

• What do you specifically want to accomplish on LinkedIn in the next 12 weeks?

3. Build your Action Goals.

• What are the specific actions you will need to take in order to achieve your outcomes?

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STEP #2: Create an Engaging Professional Profile Follow these ten steps to building a powerful LinkedIn Profie:

1. Design a quality background (recommended size: 1400X425)

2. Add a professional headshot

3. Create a relevant and captivating headline (as it follows you everywhere in LinkedIn)

4. Customize public profile and URL

5. Create a relevant and engaging summary

6. Incorporate multimedia into your profile (slideshare pres, video, PDFs)

7. Add Skills & Endorsements

8. Add relevant work history and media

9. Give and ask for Recommendations 10 Regularly update your profile… keep it current!

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STEP 3: Publish Relevant Content Three ways to publish on Linkedin: 1. Status updates

• Be consistent with posting regular, valuable content • Here are some content ideas:

o Business how-to videos o Practical blog posts o Quick inspirational photos with business quotes o Infographics o Industry News o Slideshare pres o Polls and surveys o Free report, guide, course or white paper o Thought-provoking question o Amusing biz-related content o Events

2. LinkedIn Pulse Articles

Here are a few pointers to help you create awesome Pulse articles: • Write an amazing headline to hook your audience • Re-purpose your blog content and post a variation in LinkedIn • Share everywhere – Twitter & Facebook • Closely monitor views, shares and comments to see what might be

the most popular. • Research other content in your industry to see what topics are hot! • Include links to website, blog or free offers • Add rich media to enhance the post

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3. Groups

• Select 1-2 target groups in Linkedin to join the conversation, share valuable content and generate business connections and leads.

STEP 4: Build and Connect with Your Base of Targeted Connections

• Regularly use these 5 strategies to building your base of Connections:

o Use the “People You May Know” feature o Seek Introductions in your target market to “2nd degree” people o Make connections with group members o Use “People Also Viewed” feature o Use “People Similar To” feature

• Regularly use these five ways to engage your LinkedIn Community:

o Share and comment on posts in your network o Share and comment on targeted posts in Pulse o Actively comment on discussion threads in groups o Connect directly with new connections o Respond promptly to invites and direct messages

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STEP 5: Promote high value, free and paid offers

• Set up your Linkedin Marketing Funnel:

• What “Free Offers” will you share in Linkedin to generate leads and new clients?

• Test out promote these free offers through Linkedin Ads.