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Supercharging your
Step 1 Optimising your profile
1. Optimising your Profile• Customise your public profile
http://www.linkedin.com/profile/public-profile-settings
• Create a profile badge for your website / blog http://www.linkedin.com/profile/profile-badges
• Improve your blog and website links
• SEO your profile
• Show off your work samples
• Get endorsed
Step 2 Growing your Network
2. Growing your Network
• Use Openlink to send messages
• Export your connections
• Leverage LinkedIn Groups
• @mention tag
• Use advanced search
Step 3 Marketing your Business on LinkedIn
3. Marketing your Business• Optimise your Company Page
• Create showcase pages
• Use LinkedIn Pulse to keep track of industry news
• Experiment with LinkedIn Ads
• Check out Group Stats
• Create your own LinkedIn group
• Publish content to LinkedIn Pulse http://specialedition.linkedin.com/publishing/
• Build a company follow button https://developer.linkedin.com/plugins/follow-company
• Customise your public profile http://www.linkedin.com/profile/public-profile-settings
• Create a profile badge for your website / blog http://www.linkedin.com/profile/profile-badges
• Publish content to LinkedIn Pulse http://specialedition.linkedin.com/publishing/
• Build a company follow button https://developer.linkedin.com/plugins/follow-company