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Your holiday marketing – done. Order by Nov. 1 for a Nov. 30 launch. Holiday Buying Cycle*:. Phase 1: Shopping for self Nov. 1 – 22. Phase 2: Shopping for others Nov. 23 – Dec. 14. Phase 3: Last-minute shopping Dec. 15 – 24. *Phases developed by Aveda. Holiday 2012 - PowerPoint PPT Presentation
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Holiday Buying Cycle*:
Phase 1: Shopping for self Nov. 1 – 22
Phase 2: Shopping for othersNov. 23 – Dec. 14
Phase 3: Last-minute shoppingDec. 15 – 24
Holiday 2012Nov. 1 – Dec. 25
*Phases developed by Aveda
The Offer: Designed to increase average gift card sale
Voucher will specify for free services or products
Gift is to give or to keep
Voucher redeemable after 12/26
Holiday 2012Nov. 1 – Dec. 25
Proven offer increases gift card sales
Proven offer increases gift card salesIncludes: Kick-off email (emails include design & send)
Cyber Monday email
5 “countdown” emails
2 website updates
2 Facebook cover photos
150 Facebook posts (for you to post)
In-store signage 25 mirror cards
1 poster
1 cash-wrap POP
100 offer vouchers
$2200Order by 11/1 for 11/30
launch.Holiday 2012
Nov. 1 – Dec. 25
Aveda Mobile Shopping App
Holiday 2012Nov. 1 – Dec. 25
Includes: 25 mirror cards Online order page
$850
Sends “gift set orders” to front desk email address
Collects guest's order, name and phone number
Gives 72 hours for pickup and payment
Gift sets can be excluded ($25 per update after launch)
Add direct mail to your top customers
Holiday 2012Nov. 1 – Dec. 25
Drives traffic to online order form (when purchased with snap-to-shop system)
Front desk fulfills orders for guest pick-up
Your salon gets the sale
Triggers urgency with double points
500: $345 1000: $420
Front
Back
Holiday 2012Nov. 1 – Dec. 25
Gift-worthy gift cards Coordinates with holiday offer and collateral
No envelope necessary
250: $450
Holiday 2012Nov. 1 – Dec. 25
Aveda Double Points DayNov. 29 – Dec. 2
Promo package includes: Web update
Aveda allowing date flexibility around events.
$435