ROCKET TAKE-OFF or... Holiday

What (not) to do after getting funded?

TEAM

HELEEN VAN OORD Co-founder

Advisory Board

STEFAN BARYManaging Partner

JOHAN VAN MIL Co-founder

Managing Partner

JORRIT VELZEBOERAnalyst

INVESTORS

exit

PORTFOLIO

KEY ASSET

What is the most important asset of any founding team?

AFTER A FUNDRAISE

(in our humble opinion…)

KEY ASSET

What is the most important asset of any founding team?

AFTER A FUNDRAISE

SPEED OF EXECUTION

(in our humble opinion…)

KEY ASSET

What is the most important asset of any founding team?

AFTER A FUNDRAISE

(in our humble opinion…)

But what to do and how?

PRE-CLOSING

WORK

LOAD

& ST

RESS

Let’s raise millions!

RUNNING A BUSINESS

LIKE CLIMBING A MOUNTAIN

FUNDRAISING

$

POST-CLOSING

...THE ONLY WAY IS DOW

N

BUT ONCE YOU’VE REACHED THE

TOP...

PRE-CLOSING

6M12M 3M CLOSING

PRE-CLOSING

6M12M 3M CLOSING

A shit load of talks with all kinds of investors

Prepping and continuously improving the pitch

While also trying to run a business...

PRE-CLOSING

...still running a business...

6M12M 3M CLOSING

Narrowing down the number of investors...

Term sheet

Lawyers, tax advisors, due

dilligence, legal

contracts, etc.

A shit load of talks with all kinds of investors

Prepping and continuously improving the pitch

While also trying to run a business...

Assessing necessities, improvements and

execution plan for post-closing

The 100 day

plan

PRE-CLOSING

...still running a business...

6M12M 3M CLOSING

Narrowing down the number of investors...

Term sheet

Lawyers, tax advisors, due

dilligence, legal

contracts, etc.

A shit load of talks with all kinds of investors

Prepping and continuously improving the pitch

While also trying to run a business...

Assessing necessities, improvements and

execution plan for post-closing

The 100 day

plan

$PRE-CLOSING

WORK

LOAD

& ST

RESS

Let’s raise millions!

RUNNING A BUSINESS

LIKE CLIMBING A MOUNTAIN

FUNDRAISING

$PRE-CLOSING

“...so we try adjusting the view of climbing the mountain...”

$Headache after closing party ;-)

EVEN

MO

RE W

ORK

LOAD

But with more resources, money and advice!

POST-CLOSING

EXECUTION

EVERY PITCHDECK COMES WITH A:

STRATEGIC VIEW CALCULATIONS

Increase number of developer

s

Increase marketing

spend

Hockeystick

Revenue in 5 years

Hire sales managers

EXECUTION

EVERY PITCHDECK COMES WITH A:

STRATEGIC VIEW CALCULATIONS

Very few come with an

ACTIONABLE EXECUTION PLANof what should be done.

EXECUTION

Big audacious goal (3-5 years)

Quantify (Sales, margins, clients, etc)

Situation 1 year from now?

How to get there?

EXECUTION

Break it down into quarters.

Develop-ment

Sales & Marketing

Human Resources

Finance & Legal

Quantifiable OKR’s with deadline and

accountability.

Other…

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OVERVIEW

CLOSING 9M6M 12M3M

OKR’sOKR’s OKR’s OKR’s

The 100 day

plan

Actions Actions Actions Actions

THE ENTREPRENEURIAL INVESTORS

OUR LEARNINGS

Great! Yet often too optimistic & hard to capture in near term

execution strategy.

LONG-TERM GOALS

Realistic and easy to achieve.

SHORT-TERM GOALS